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Optimize YouTube For Your Organization | Maximize Demosphere XXXII
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Optimize YouTube For Your Organization | Maximize Demosphere XXXII

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This Maximize Demosphere session covers all things YouTube - how to get started, how to optimize videos properly, and finishes with content ideas to make sure your presence is always up-to-date!

This Maximize Demosphere session covers all things YouTube - how to get started, how to optimize videos properly, and finishes with content ideas to make sure your presence is always up-to-date!

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Optimize YouTube For Your Organization | Maximize Demosphere XXXII Presentation Transcript

  • 1. YouTube How To Optimize For Your Organization Sean Rose - Marketing Director November 16, 2011Wednesday, November 16, 11
  • 2. Session Overview Part 1: Getting Started Part 2: Best Practices Part 3: Creative Future Ideas Join us on Twitter Like us on FacebookWednesday, November 16, 11
  • 3. YouTube Stats 800 million unique users monthly Over 50% have been rated or have commentsWednesday, November 16, 11
  • 4. Getting StartedWednesday, November 16, 11
  • 5. Getting Started Use your logo as profile picture. Adjust profile colors My channel --> themes & colors --> advanced options My Profile --> Your mission statement + link to website. Settings --> Channel Tags. Choose appropriately. Be sure to Display Friends Easy Setup Guide 1, 2Wednesday, November 16, 11
  • 6. Getting StartedWednesday, November 16, 11
  • 7. If text in video... Use BIG FONTSWednesday, November 16, 11
  • 8. Engage Your Community ENABLE comments Delete as needed GuidelinesWednesday, November 16, 11
  • 9. Utilize Playlists Sort by video type. Easier for first-time channel viewers.Wednesday, November 16, 11
  • 10. Insights Popularity How people found you Ideas for further expansionWednesday, November 16, 11
  • 11. Watch YouTube What are others doing? What’s interesting?Wednesday, November 16, 11
  • 12. Be Genuine Portray more than an organization. No PSAs. Be human.Wednesday, November 16, 11
  • 13. Combine Channels Integrate with your other channels Website Facebook Twitter ...etc.Wednesday, November 16, 11
  • 14. Get The Word Out Subscribe to other Channels Send friend requests Promote on website Promote on other social channels Emails to membersWednesday, November 16, 11
  • 15. Update Often Have a plan for updating. No stagnant content.Wednesday, November 16, 11
  • 16. US Youth Soccer Virginia Youth Soccer Assn.Wednesday, November 16, 11
  • 17. Future Ideas For Use Training Tips Coaching Tips New Events Preview or On-Site Vlogs Interviews Behind The Scenes ...what are others doing?Wednesday, November 16, 11
  • 18. Creative Future Ideas Offer Contests Juggling? Try to go viralWednesday, November 16, 11
  • 19. Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, November 16, 11
  • 20. Sean Rose srose@demosphere.comWednesday, November 16, 11