Optimize YouTube For Your Organization | Maximize Demosphere XXXII

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This Maximize Demosphere session covers all things YouTube - how to get started, how to optimize videos properly, and finishes with content ideas to make sure your presence is always up-to-date!

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Optimize YouTube For Your Organization | Maximize Demosphere XXXII

  1. 1. YouTube How To Optimize For Your Organization Sean Rose - Marketing Director November 16, 2011Wednesday, November 16, 11
  2. 2. Session Overview Part 1: Getting Started Part 2: Best Practices Part 3: Creative Future Ideas Join us on Twitter Like us on FacebookWednesday, November 16, 11
  3. 3. YouTube Stats 800 million unique users monthly Over 50% have been rated or have commentsWednesday, November 16, 11
  4. 4. Getting StartedWednesday, November 16, 11
  5. 5. Getting Started Use your logo as profile picture. Adjust profile colors My channel --> themes & colors --> advanced options My Profile --> Your mission statement + link to website. Settings --> Channel Tags. Choose appropriately. Be sure to Display Friends Easy Setup Guide 1, 2Wednesday, November 16, 11
  6. 6. Getting StartedWednesday, November 16, 11
  7. 7. If text in video... Use BIG FONTSWednesday, November 16, 11
  8. 8. Engage Your Community ENABLE comments Delete as needed GuidelinesWednesday, November 16, 11
  9. 9. Utilize Playlists Sort by video type. Easier for first-time channel viewers.Wednesday, November 16, 11
  10. 10. Insights Popularity How people found you Ideas for further expansionWednesday, November 16, 11
  11. 11. Watch YouTube What are others doing? What’s interesting?Wednesday, November 16, 11
  12. 12. Be Genuine Portray more than an organization. No PSAs. Be human.Wednesday, November 16, 11
  13. 13. Combine Channels Integrate with your other channels Website Facebook Twitter ...etc.Wednesday, November 16, 11
  14. 14. Get The Word Out Subscribe to other Channels Send friend requests Promote on website Promote on other social channels Emails to membersWednesday, November 16, 11
  15. 15. Update Often Have a plan for updating. No stagnant content.Wednesday, November 16, 11
  16. 16. US Youth Soccer Virginia Youth Soccer Assn.Wednesday, November 16, 11
  17. 17. Future Ideas For Use Training Tips Coaching Tips New Events Preview or On-Site Vlogs Interviews Behind The Scenes ...what are others doing?Wednesday, November 16, 11
  18. 18. Creative Future Ideas Offer Contests Juggling? Try to go viralWednesday, November 16, 11
  19. 19. Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, November 16, 11
  20. 20. Sean Rose srose@demosphere.comWednesday, November 16, 11

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