Facebook’s Timeline:                            What It Means For Your Organization                                Sean Ro...
Session Overview                              Part 1: What is Timeline?                              Part 2: What it Means...
What is Timeline?                            Unveiled Sept. 22                            Dramatic NEW                    ...
Cover PhotoWednesday, October 19, 11
Your StoriesWednesday, October 19, 11
Your AppsWednesday, October 19, 11
What Timeline Means                            “Gathering your life                            story.”                    ...
Less Focus on “Likes”                            Interaction is different                              What are you actual...
Regular Engagement is                               Key!                            Not a one time “like”                 ...
Content Must Be Good                            Uninteresting is                            easier to hide.               ...
Bad Can Be Really Bad                            Transparency becomes                            the norm.                ...
Your Org’s Positioning is                          Different                            Opportunity to be ...             ...
Ideas For Use                            Offer cool cover                            photos for your users                ...
Ideas For Use                            More dynamic pages -                            all in one place.                ...
Less Selling - more                                   Story                            Less focus on the                  ...
What Benefit Will You                              Provide?                            Keep benefits in mind                ...
Ongoing Resources                            Mashable                            How Company Pages Might Look             ...
Wrap Up                            Questions? support@demosphere.com                            Subscribe to the Demospher...
Sean Rose                            srose@demosphere.comWednesday, October 19, 11
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Maximize Demosphere XXXI - Facebook Timeline

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Maximize Demosphere XXXI - Facebook Timeline

  1. 1. Facebook’s Timeline: What It Means For Your Organization Sean Rose - Marketing Director October 19, 2011Wednesday, October 19, 11
  2. 2. Session Overview Part 1: What is Timeline? Part 2: What it Means... Part 3: Ideas for You! Follow us on Twitter Like us on FacebookWednesday, October 19, 11
  3. 3. What is Timeline? Unveiled Sept. 22 Dramatic NEW profile Share what you’re doing “Read” a book “Watch” a movieWednesday, October 19, 11
  4. 4. Cover PhotoWednesday, October 19, 11
  5. 5. Your StoriesWednesday, October 19, 11
  6. 6. Your AppsWednesday, October 19, 11
  7. 7. What Timeline Means “Gathering your life story.” More accurate/ succinct sharing. Greater focus on interactions.Wednesday, October 19, 11
  8. 8. Less Focus on “Likes” Interaction is different What are you actually doing? Where? Watching, doing, purchasing, etc. Specific activities: Volunteering, Getting a License/Award, Photos, & more. Focus on ongoing interactions.Wednesday, October 19, 11
  9. 9. Regular Engagement is Key! Not a one time “like” Facilitate ... Comments Check-ins Tagging StoriesWednesday, October 19, 11
  10. 10. Content Must Be Good Uninteresting is easier to hide. Automatic without interaction. Users can facilitate, too.Wednesday, October 19, 11
  11. 11. Bad Can Be Really Bad Transparency becomes the norm. The timeline keeps going. Nothing disappears. Address situations head-on.Wednesday, October 19, 11
  12. 12. Your Org’s Positioning is Different Opportunity to be ... Location Story Volunteer Opportunity/Activity In a Photo Shared with othersWednesday, October 19, 11
  13. 13. Ideas For Use Offer cool cover photos for your users Essentially free advertising 849 x 312 pixelsWednesday, October 19, 11
  14. 14. Ideas For Use More dynamic pages - all in one place. History Current activities PicturesWednesday, October 19, 11
  15. 15. Less Selling - more Story Less focus on the hard sell “Like Us” to do XYZ Calls to action still good, but focus on stories & experiencesWednesday, October 19, 11
  16. 16. What Benefit Will You Provide? Keep benefits in mind with every interaction. At the end of the day, benefits drive activity, interaction, purchases, etc.Wednesday, October 19, 11
  17. 17. Ongoing Resources Mashable How Company Pages Might Look Getting Started with Timeline (PCMag) TechCrunchWednesday, October 19, 11
  18. 18. Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, October 19, 11
  19. 19. Sean Rose srose@demosphere.comWednesday, October 19, 11

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