Maximize Demosphere XXIV


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Maximize Demosphere XXIV discussed the Top 5 Things Learned during our website review process.

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Maximize Demosphere XXIV

  1. 1. Maximize Demosphere XXIV Website Reviews - Lessons Learned Presented by Sean Rose March 16, 2011
  2. 2. Before We Start...Product Needed for Todays Session:WebWriter® Content Management System
  3. 3. Session OverviewPart 1: Website Reviews: OverviewPart 2: What We LearnedPart 3: Future Ideas & ThoughtsJoin the Discussion on Twitter! Use #Demosphere and post! Follow us: @demosphere Follow me: @seangw83Find us on Facebook too! ( fun continues! Open chat directly following session. Slides emailed & video posted online.
  4. 4. Part 1: Website Reviews: Overview Offered in December, 2010 50+ organizations reviewed Reviewed 5 functional areas 20+ total topics Free
  5. 5. Part 1: Website Reviews: Overview Website Usability Content Above/Below "the fold" Navigation Intuitive Easy-to-follow Content balance - Images/Text Image Sizes Goals for the visitor - what do you want them to do? Register, Donate, Volunteer, etc.
  6. 6. Part 1: Website Reviews: Overview Website Content Bios! Key staff members Board of Directors How To Contact Special Interests Update Frequency Error Free?
  7. 7. Part 1: Website Reviews: Overview Monetization Sponsor Images/Links? Naming Rights? Google Analytics
  8. 8. Part 1: Website Reviews: Overview Behind The Scenes Image ALT Tags Text Link Structure "Click here" = bad. # of Admin Users
  9. 9. Part 1: Website Reviews: Overview Beyond The Site Social Media Sharing? Presence on Facebook / Twitter / YouTube Promoted on site?
  10. 10. Part 2: What We Learned Organizations Dont Talk Enough About Themselves Organization Mission & Vision Bios of key staff Establishing trust SEO benefits - be found easier.
  11. 11. Part 2: What We Learned Social Media - Promote Your Presence Many organizations now have Twitter/Facebook/YouTube accounts ... but not all promote them! Facebook Badges Embedded Twitter Feed Custom buttons Descriptive articles Other?
  12. 12. Part 2: What We Learned Administrative Users Distribute the work/responsibility. 70% of sites reviewed had less than 3 users. Dont share IDs Potential users could be ... Board Secretary Director of Coaching Managers Organization Historian Sponsorship Coordinator
  13. 13. Part 2: What We Learned Image ALT tags Less than 10% of organizations take advantage of ALT tags. When placing an image, enter a description of the image. Good SEO benefits Blog Post w/ more details
  14. 14. Part 2: What We Learned Sponsorships Google Analytics Previous Maximize Demosphere Session Email if you need access.
  15. 15. Part 3: Future Ideas & Thoughts Things to consider ... Biggest hurdle for many: time. Be efficient Plan ahead if possible. Process What can be put in place to move the organization forward? Be Unique Capitalize on differentiators. Not sure what they are? Review your organization - theres always something.
  16. 16. Wrap Up Questions? Email Items discussed today will be ... Emailed to you. Posted on & Facebook Follow the Demosphere Blog for updated features.
  17. 17. Thanks for joining us forMaximize Demosphere XXIV Ideas for our April session? Email Stay tuned to the next edition of ExtraTime. To unmute yourself, press *6