Maximize Demosphere XXIV

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Maximize Demosphere XXIV discussed the Top 5 Things Learned during our website review process.

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Maximize Demosphere XXIV

  1. 1. Maximize Demosphere XXIV Website Reviews - Lessons Learned Presented by Sean Rose March 16, 2011
  2. 2. Before We Start...Product Needed for Todays Session:WebWriter® Content Management System
  3. 3. Session OverviewPart 1: Website Reviews: OverviewPart 2: What We LearnedPart 3: Future Ideas & ThoughtsJoin the Discussion on Twitter! Use #Demosphere and post! Follow us: @demosphere Follow me: @seangw83Find us on Facebook too! (facebook.com/demosphere)The fun continues! Open chat directly following session. Slides emailed & video posted online.
  4. 4. Part 1: Website Reviews: Overview Offered in December, 2010 50+ organizations reviewed Reviewed 5 functional areas 20+ total topics Free
  5. 5. Part 1: Website Reviews: Overview Website Usability Content Above/Below "the fold" Navigation Intuitive Easy-to-follow Content balance - Images/Text Image Sizes Goals for the visitor - what do you want them to do? Register, Donate, Volunteer, etc.
  6. 6. Part 1: Website Reviews: Overview Website Content Bios! Key staff members Board of Directors How To Contact Special Interests Update Frequency Error Free?
  7. 7. Part 1: Website Reviews: Overview Monetization Sponsor Images/Links? Naming Rights? Google Analytics
  8. 8. Part 1: Website Reviews: Overview Behind The Scenes Image ALT Tags Text Link Structure "Click here" = bad. # of Admin Users
  9. 9. Part 1: Website Reviews: Overview Beyond The Site Social Media Sharing? Presence on Facebook / Twitter / YouTube Promoted on site?
  10. 10. Part 2: What We Learned Organizations Dont Talk Enough About Themselves Organization Mission & Vision Bios of key staff Establishing trust SEO benefits - be found easier.
  11. 11. Part 2: What We Learned Social Media - Promote Your Presence Many organizations now have Twitter/Facebook/YouTube accounts ... but not all promote them! Facebook Badges Embedded Twitter Feed Custom buttons Descriptive articles Other?
  12. 12. Part 2: What We Learned Administrative Users Distribute the work/responsibility. 70% of sites reviewed had less than 3 users. Dont share IDs Potential users could be ... Board Secretary Director of Coaching Managers Organization Historian Sponsorship Coordinator
  13. 13. Part 2: What We Learned Image ALT tags Less than 10% of organizations take advantage of ALT tags. When placing an image, enter a description of the image. Good SEO benefits Blog Post w/ more details
  14. 14. Part 2: What We Learned Sponsorships Google Analytics Previous Maximize Demosphere Session Email support@demosphere.com if you need access.
  15. 15. Part 3: Future Ideas & Thoughts Things to consider ... Biggest hurdle for many: time. Be efficient Plan ahead if possible. Process What can be put in place to move the organization forward? Be Unique Capitalize on differentiators. Not sure what they are? Review your organization - theres always something.
  16. 16. Wrap Up Questions? Email support@demosphere.com. Items discussed today will be ... Emailed to you. Posted on www.demosphere.com & Facebook Follow the Demosphere Blog for updated features.
  17. 17. Thanks for joining us forMaximize Demosphere XXIV Ideas for our April session? Email extratime@demosphere.com Stay tuned to the next edition of ExtraTime. To unmute yourself, press *6

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