Maximize Demosphere XX - Blogging


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Maximize Demosphere XX discussed the concept of Blogging and why it should be of crucial importance to youth sports organizations.

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Maximize Demosphere XX - Blogging

  1. 1. Maximize Demosphere XX Blogging Presented by Sean Rose November 17, 2010
  2. 2. Before We Start... Product Needed for Today's Session: WebWriter®
  3. 3. Session Overview Part 1: What's a Blog? Part 2: Benefits of Blogging Part 3: Getting Started Yourself Join the Discussion on Twitter! Use #Demosphere and post! Follow us: @demosphere Follow me: @seangw83 Find us on Facebook too! ( The fun continues! Open chat directly following session. Slides emailed & video posted online.
  4. 4. Part 1: What's a Blog? "Official" Definition - a blog ("weblog") is ... ... a type of website containing regular entries of commentary, description of events, or other material (videos/graphics). Entries are usually displayed in reverse-chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Most blogs are interactive, allowing visitors to leave comments and potentially even message each other.
  5. 5. Part 1: What's a Blog? Who or What would I blog about? Director/President-level blog. Organization projects, goals, future plans. Coaching blog. Practice plans, ideas, game comments, etc. Fundraising blog. Current community involvement, initiatives, and more. Plenty of others - here's 100 things to blog about!
  6. 6. Part 1.5: Blogging Statistics More people blog than you probably think ... 26.2 million bloggers & 112.7 blog readers Significant growth forecast in next 4 years
  7. 7. Part 2: Benefits of Blogging Engage Your Customers Blogs encourage interaction. Engage in a casual way Not a one way conversation - solicit feedback Run polls, introduce ideas, try new things Example: Southwest Airlines
  8. 8. Part 2: Benefits of Blogging Searchable Answers A main reason why people use the Internet - searching for answers What questions can your blog answer? Answer more questions ... more people find your blog.
  9. 9. Part 2: Benefits of Blogging Social Media Benefits Your blog can be the confluence of your social media presence. To be relevant in social media, you need content. Blogs are a great content creation tool. Make sure your Facebook and Twitter accounts link to your blog ... and vice versa!
  10. 10. Part 2: Benefits of Blogging Hello World Blogs are universal. No login, friendship, or otherwise required to read. This is not Facebook, Twitter, MySpace, LinkedIn, etc. Your audience is . . . unlimited.
  11. 11. Part 2: Benefits of Blogging Trust Builder Time builds trust. Being found in multiple spaces builds trust. When dealing with youth sports, trust is important.
  12. 12. Part 2: Benefits of Blogging Become the Expert Legitamize your expertise. Find Similar Thinkers Find and share opinions with those who share similar interests. Make a Difference What are your end goals? Education? Better facilities? Stay Involved Stay involved with the field - updating your blog frequently requires this.
  13. 13. Part 3: Getting Started Now What? Where do I start? Review of top blogging sites Blogger, Wordpress, Typepad are most popular. Possible Integration Points: Embed on a specific page Link to it separately. Setup a sub-domain (i.e. Use your website graphics on your blog For WebWriter® customers ... Our Support Team can assist if needed with embedding your blog and/or setting up a sub-domain. Integrating website graphics onto blog requires custom work.
  14. 14. Part 3: Getting Started Sample Integrations Embed blog on existing site
  15. 15. Part 3: Getting Started Sample Integrations Using website graphics as blog graphics (custom work required)
  16. 16. Part 3: Getting Started Demosphere Blog Stay updated on all new features/ideas.
  17. 17. Wrap Up Open chat just moments away! Questions? Email Items discussed today will be ... Emailed to you. Posted on & Facebook
  18. 18. Thanks for joining us for Maximize Demosphere XX Ideas for our December session? Email Stay tuned to the December edition of ExtraTime... To unmute yourself, press *6