Maximize Demosphere XVIII - Website Content Ideas

Maximize Demosphere XVIII Website Ideas Presented by Sean Rose September 15, 2010

Before We Start... Product Needed for Today's Session: WebWriter®

Session Overview Part 1: The "No Brainers" Part 2: The Ideas Part 3: Additional Ideas / Resources Join the Discussion on Twitter! Use #Demosphere and post! Follow us: @demosphere Follow me: @seangw83 Find us on Facebook too! (facebook.com/demosphere) The fun continues! Open chat directly following session. Slides emailed & video posted online.

Part 1: The "No Brainers" Be Current If items are date stamped, consider their shelf life If news is stale, users won't come back Always consider: is this time sensitive?

Part 1: The "No Brainers" Know What's Important Each organization is different Each set of users is different Listen and understand what they want and need and tailor content accordingly

Part 1: The "No Brainers" Who's In Charge? Make sure website roles delegated properly. If no one's responsible, nothing gets done.

Part 2: The Ideas It's Not All About You Post information about external topics Make sure it's relevant to your organization Can be news, video, links, etc.

Part 2: The Ideas Social Media If you have it, say so! Link to Facebook, Twitter, etc. Set links to open in new window Refer those back to your website

Part 2: The Ideas Remember Who You Are Clearly display your mission and vision statement Put it on the homepage or make it clearly linked

Part 2: The Ideas Appease Sponsors Multiple deliverables Devise a guide with available options Describe benefits Detail success stories

Part 2: The Ideas Be Clear: Make Your Intentions Known What do you want your user to do?

Part 2: The Ideas Answer The Right Questions What's asked most? Answer those questions.

Part 2: The Ideas Miscellaneous Pictures tell stories. Consider attention spans. Too much content = risk missing everything Be Accessible. Take risks. Experiment - find new successful tactics Differentiate. Always remember what differentiates YOU from others in your market.

Part 3: Add'l Ideas/Resources Demosphere Blog Take advantage of new features. Previous ExtraTime Newsletters Full Youth Club Directory See what others are doing ... be inspired! Previous Maximize Demosphere Sessions / Club Tips Review previous topics - many are website related.

Wrap Up Open Chat just moments away! Questions? Email support@demosphere.com. Items discussed today will be ... Emailed to you. Posted on www.demosphere.com & Facebook

Thanks for joining us for Maximize Demosphere XVIII Ideas for our October session? Email extratime@demosphere.com Stay tuned to the October 8 edition of ExtraTime... To unmute yourself, press *6

Maximize Demosphere XVIII - Website Content Ideas

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Maximize Demosphere XVIII - Website Content Ideas Presentation Transcript

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