Maximize Demosphere XVII - Twitter for Non-Profits


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Maximize Demosphere XVII focused on Twitter for non-profits. Basic tips were discussed as were best practices - all focued on non-profit organizations.

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Maximize Demosphere XVII - Twitter for Non-Profits

  1. 1. Maximize Demosphere XVII Twitter for Non-Profits Presented by Sean Rose August 18, 2010
  2. 2. Before We Start... Product Needed for Today's Session: WebWriter®
  3. 3. Session Overview Part 1: Twitter Basics Part 2: Best Practices for Non-Profits Part 3: Other Ideas / Resources Join the Discussion on Twitter! Use #Demosphere and post! Follow us: @demosphere Follow me: @seangw83 Find us on Facebook too! ( The fun continues! Open chat directly following session. Slides emailed & video posted online.
  4. 4. Part 1: Twitter Basics Are you "Twitterdicted?"
  5. 5. Part 1: Twitter Basics What is Twitter? First and foremost, a communication medium. Wikipedia Page Free, 140 characters, pick a username, etc. Follower - someone 'following' your feed RT - "ReTweet" - repost something someone else said. @ - Message that followers of both can see DM - "Direct Message" to one person They must follow you in order to receive # - "Hash Tag" - searchable thread on a particular topic
  6. 6. Part 1: Twitter Basics Trending Most popular twitter topics at the moment Ex: World Cup, Inception Lists Relevant groups of users See specific feed of activity Who To Follow Twitter Recommendations Fail Whale Twitter = too busy
  7. 7. Part 1: Twitter Basics Key to all social media - be where your users are. Twitter/Facebook/YouTube, etc. Be professional Customize Your Background Apps: Tweetdeck | CoTweet Mobile Apps Sign Up Now
  8. 8. Part 1: Twitter Basics Guidelines for Use Who is responsible? Appoint people. Not everyone. Limit use to 5 tweet/day max. Enable Location Settings --> Locations --> Check box Track URLs ( Register with TweetMeMe (Digg for Twitter) Integrate feed into your site (as long as it's managed!) Add RT buttons to your website Use #hashtags wisely Maybe a twibbon?
  9. 9. Part 2: Best Practices Research Individual Users What are people saying? What do they want? What can you bring to the table? Other Organizations What are they doing? Good/bad? Local, regional, national, horizontal & vertical. @usyouthsoccer vs. @tweetscsc vs. @dcunited
  10. 10. Part 2: Best Practices Most Recent Tweets @usyouthsoccer Soccer has cycles; it's a fact. Our blogger's son's team disolved at U-15, find out how to be prepared for all cycles The fall soccer season is here, get connected - US Youth Soccer http://t. co/5QtiVJP @tweetscsc Two girls from SCS95 were selected for Puma commercial for the WPS, aired nationwide on Fox Sports in Jan'11! Join Brandi Chastain 10/2 for her Testimonial Game http://www. lots of fun! @dcunited Shanosky's first Q&A. United's newest signing talks U.S. national team and 'Skins vs Steelers: #DCU
  11. 11. Part 2: Best Practices Listen & Learn Follow others in your field Twellow, Twitterpacks, @nonprofitorgs Follow Back If someone follows you ... Roundup of Resources Where to connect, resources, case studies.
  12. 12. Part 2: Best Practices Be an Information Source Key website information (not all) Important Dates Local events of interest Relevant industry news Whatever your constituents want! Experiment! Do not pitch your organization ... leave that to your website.
  13. 13. Part 2: Best Practices Be Interesting Have a personality ... twitter should be fun. Be a regular ... no ghost towns Create Value More value = more followers Value is defined by your audience Don't be a selfish tweeter Be generous with relevant news ... share!
  14. 14. Part 2: Best Practices Addressing Feedback Monitor your account (w/ Twitter clients) Engage with users. Customer Service. When does registration open? Where is practice? Ask questions. Would you support a new organization event? Should the organization invest in project xyz? Case Study: @ComcastCares Remember, Twitter is ... a discussion forum. ...not a one way channel.
  15. 15. Part 2: Best Practices Fundraising Once comfortable, experiment w/ fundraising Be clear with what you want and are doing The individual story Pair with offline event(s) Build the relationship - keep the story going / people involved Log ways to improve for next time Case Study: Twestival $700,000+ raised for 100+ charities Grassroots, local events
  16. 16. Part 2: Best Practices Last Minute Updates Practice will run late Emergency News In-game score updates Commentary Note: Probably best suited to a team twitter account rather than a club account.
  17. 17. Part 3: Other Ideas/Resources Your Social Media Plan (from Goals, Rules, Metrics. What defines success? Know 'Em Find your presence on 400 social networks 7 Step Guide for Twitter Rookies Just look ... Twitter Search Search in Twitter Client RSS Feeds ...
  18. 18. Wrap Up Open Chat just moments away! Questions? Email Items discussed today will be ... Emailed to you. Posted on & Facebook
  19. 19. Thanks for joining us for Maximize Demosphere XVII Ideas for our September session? Email Stay tuned to the September 3 edition of ExtraTime... To unmute yourself, press *6