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Maximize Demosphere XVI - Wonderful World of Email
 

Maximize Demosphere XVI - Wonderful World of Email

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Maximize Demosphere XVI discussed the Wonder

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  • Make sure your foundation work is done first!!! Execute sponsorships...try within the organization first...have teams refer you new groups as you grow. Keep sponsors happy. Find the sweet spot...what's the site worth? Optimize as you go...it is a consistent effort!

Maximize Demosphere XVI - Wonderful World of Email Maximize Demosphere XVI - Wonderful World of Email Presentation Transcript

  • Maximize Demosphere XVI Wonderful World of Email Presented by Sean Rose July 21, 2010
  • Before We Start...
    • Product Needed for Today's Session:
    •  
      • Email
  • Session Overview
    • Part 1: Types of Email
    •  
    • Part 2: Communicating with Mass Email
    •  
    • Part 3: Best Practices
    • Join the Discussion on Twitter! Use #Demosphere and post!
      • Follow us: @ demosphere
      • Follow me: @ seangw83
    • Find us on Facebook too! ( facebook.com/demosphere )
    • The fun continues!
      • Open chat directly following session.
      • Slides emailed & video posted online.
  • Part 1: Types of Email
      • Accounts vs. Aliases
        • Accounts
          • Includes storage (1 gig, etc)
          • Ability to check via web or via software
          • Ability to send messages
    •  
        • Aliases
          • Redirects to a personal account - no storage
          • No ability to check messages
          • No ability to send messages
          • More professional than @aol.com addresses.
          • Free w/ Demosphere
  • Part 1: Types of Email
      • More on Accounts - POP vs. IMAP
        • POP
          • Messages downloaded to your email client
          • One way communication with email server
          • Ideal for one account, one device
    •  
        • IMAP
          • Messages synced/stored with email server
          • Two way communication
          • Can run into storage limitations
          • Ideal for one account, multiple devices
  • Part 1: Types of Email
      • Email Clients (POP or IMAP)
        • The web!
          • Demosphere's is http://webmail.demosphere.com
    •  
        • Your computer
          • Outlook, Thunderbird, Mail (Mac)
    •  
        • Your phone
          • Built into phone (iPhone, Android, Windows Mobile)
  • Part 2: Communicating
      • Mass Email
        • Part of Online Registration & Scheduling Services
          • Focused on mission-critical messages
          • HTML based, no attachments
    •  
        • Email Newsletters & Otherwise
          • Can include graphics
            • Consistent look with other online branding
          • Multiple layouts
          • Manage multiple subscriber lists
            • Add subscriber box to your website!
          • Delivers successfully to HTML and text-based subscribers
          • Track metrics - opens, unsubscribes, etc.
    •  
  • Part 2: Communicating
      • Mass Email
        • Multiple Providers
          • Constant Contact
          • MailChimp
          • Vertical Response
          • ...and others
    •  
  • Part 2: Communicating
      • Potential Uses
        • Monthly Newsletters
        • Surveys
        • Marketing ... postcards, etc.
  • Part 2: Communicating
      • Pricing
        • Compare providers to see what's best for your organization
        • Per subscriber vs. per email per address
        • Potential discounts for paying early and non-profit status
  • Part 3: Best Practices
      • Links
        • Include standard links to:
          • Social Media (if applicable) - Facebook, Twitter, etc
          • Organization Website
          • Contact Email/Phone
        • How to Link
          • Don't say "Click Here"
          • Try...
            • "Read more..."
            • "Continue..."
            • "Donate..."
            •   etc.
  • Part 3: Best Practices
      • Subject Lines
        • Compelling - make your readers want to open it!
        • 50 characters or less
        • Localize if possible
        • Bad Words: Help, Percent Off, Reminder
        • NO CAPS
        • From: be accurate!
        • Experiment/Test to see what works
  • Part 3: Best Practices
      • Formatting
        • Optimize for previewing
          • Don't waste too much space on banner/header
        • 3-5 articles
        • Only show article summaries (first few sentences) 
          • Link to the rest
  • Part 3: Best Practices
      • Miscellaneous Notes
        • Allow and Promote Replies
          • Don't use 'no reply' addresses
        • Read it out loud ... listen to how it sounds
        • Listen to feedback
        • Remember, it's OK to experiment!
        • Timeliness ... be consistent:
          • Weekly/Monthly/Seasonally?
        • Provide Value - why is the content relevant?
  • Part 3: Best Practices
      • and finally ... 
        • Test!
          • Send a test to yourself before distributing.
          • Click EVERY link.
  • Wrap Up
      • Open Chat just moments away!
    •  
      • Questions? Email [email_address] .
    •  
      • Items discussed today will be ...
        • Emailed to you.
        • Posted on www.demosphere.com & Facebook
  • Thanks for joining us for Maximize Demosphere XVI Ideas for our August session? Email [email_address]   Stay tuned to the August 6 edition of ExtraTime... To unmute yourself, press *6