Louisiana Soccer Association Website Best Practices Presented by Sean Rose July 17, 2010
Before We Even Start! <ul><ul><li>Basic Assumptions: </li></ul></ul><ul><ul><ul><li>I will learn something </li></ul></ul>...
Welcome! <ul><ul><li>Today's Goals: </li></ul></ul><ul><ul><li>Interactive! </li></ul></ul><ul><ul><ul><li>Think about  yo...
The 4 Lenses <ul><ul><li>New Parents | General Public </li></ul></ul><ul><ul><li>Current Parents </li></ul></ul><ul><ul><l...
Lens 1: &quot;The Curious&quot; <ul><ul><li>New to the area or new kids </li></ul></ul><ul><ul><li>5 second barrier </li><...
Lens 1: &quot;The Curious&quot;
Lens 1: &quot;The Curious&quot;
Lens 2: Current Parents <ul><ul><li>Professional appearance </li></ul></ul><ul><ul><li>No more phones </li></ul></ul><ul><...
Lens 2: Current Parents
Lens 2: Current Parents
Lens 3: Website Admins <ul><ul><li>Make Updates Easily </li></ul></ul><ul><ul><li>Spread our responsibility </li></ul></ul...
Lens 4: Executive Board <ul><ul><li>Added focus: Make $ </li></ul></ul><ul><ul><li>Sponsors </li></ul></ul><ul><ul><li>Can...
Lens 4: Executive Board <ul><ul><li>Creative Ideas </li></ul></ul>
Switching Gears ...  <ul><ul><li>Does the system have or play nice with ... </li></ul></ul><ul><ul><ul><li>Registration Sy...
Merchandise Sales <ul><ul><li>Extra fundraising ideas ...  </li></ul></ul>
Social Media <ul><ul><li>Main message: Reach your audience where  they  are.  </li></ul></ul><ul><ul><li>Facebook/Twitter/...
Social Media <ul><ul><li>Main message: Reach your audience where  they  are.  </li></ul></ul><ul><ul><li>Facebook/Twitter/...
Social Media <ul><ul><li>Use Facebook/Twitter for ... </li></ul></ul><ul><ul><ul><li>Daily connection w/ parents </li></ul...
Google Analytics <ul><ul><li>Who's coming and what are they doing? </li></ul></ul>
Google Analytics <ul><ul><li>Track visits to your site. </li></ul></ul>
Wrap Up <ul><ul><li>Recall one thing you learned ... </li></ul></ul><ul><ul><li>Leave your info…we'll email the slides </l...
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LSA: Website Best Practices

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Demosphere's Website Best Practices Session from the Louisiana Soccer Association AGM on July 17, 2010.

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LSA: Website Best Practices

  1. 2.   Louisiana Soccer Association Website Best Practices Presented by Sean Rose July 17, 2010
  2. 3. Before We Even Start! <ul><ul><li>Basic Assumptions: </li></ul></ul><ul><ul><ul><li>I will learn something </li></ul></ul></ul><ul><ul><ul><li>I am not a programmer... </li></ul></ul></ul><ul><ul><ul><li>I control my own website content </li></ul></ul></ul><ul><ul><ul><li>I know where to find the panic button </li></ul></ul></ul><ul><ul><li>Optional…but still important… </li></ul></ul><ul><ul><ul><li>The site is backed up </li></ul></ul></ul><ul><ul><ul><li>Multiple people can make updates </li></ul></ul></ul><ul><ul><ul><li>Transferable </li></ul></ul></ul>
  3. 4. Welcome! <ul><ul><li>Today's Goals: </li></ul></ul><ul><ul><li>Interactive! </li></ul></ul><ul><ul><ul><li>Think about your site in new ways </li></ul></ul></ul><ul><ul><ul><li>Take back at least one thing you can do TODAY </li></ul></ul></ul><ul><ul><li>Q & A | Share ideas with others </li></ul></ul><ul><ul><li>Agenda: </li></ul></ul><ul><ul><ul><li>  The 4 lenses </li></ul></ul></ul><ul><ul><ul><li>  Merchandise | Social Media | Other </li></ul></ul></ul>
  4. 5. The 4 Lenses <ul><ul><li>New Parents | General Public </li></ul></ul><ul><ul><li>Current Parents </li></ul></ul><ul><ul><li>Website Administrator(s) </li></ul></ul><ul><ul><li>Executive Board </li></ul></ul>
  5. 6. Lens 1: &quot;The Curious&quot; <ul><ul><li>New to the area or new kids </li></ul></ul><ul><ul><li>5 second barrier </li></ul></ul><ul><ul><li>No questions </li></ul></ul><ul><ul><li>Hit & Run </li></ul></ul><ul><ul><li>The Lost Revenues… </li></ul></ul>
  6. 7. Lens 1: &quot;The Curious&quot;
  7. 8. Lens 1: &quot;The Curious&quot;
  8. 9. Lens 2: Current Parents <ul><ul><li>Professional appearance </li></ul></ul><ul><ul><li>No more phones </li></ul></ul><ul><ul><li>Fresh content </li></ul></ul><ul><ul><li>Info & Flow </li></ul></ul><ul><ul><ul><li>Contacts </li></ul></ul></ul><ul><ul><ul><li>Programs </li></ul></ul></ul><ul><ul><ul><li>Costs </li></ul></ul></ul><ul><ul><li>  Customer Service </li></ul></ul>
  9. 10. Lens 2: Current Parents
  10. 11. Lens 2: Current Parents
  11. 12. Lens 3: Website Admins <ul><ul><li>Make Updates Easily </li></ul></ul><ul><ul><li>Spread our responsibility </li></ul></ul><ul><ul><ul><li>Coaches & Teams </li></ul></ul></ul><ul><ul><li>Reduce Burnout </li></ul></ul><ul><ul><li>Simple </li></ul></ul>
  12. 13. Lens 4: Executive Board <ul><ul><li>Added focus: Make $ </li></ul></ul><ul><ul><li>Sponsors </li></ul></ul><ul><ul><li>Can we put our name on this? </li></ul></ul>
  13. 14. Lens 4: Executive Board <ul><ul><li>Creative Ideas </li></ul></ul>
  14. 15. Switching Gears ...  <ul><ul><li>Does the system have or play nice with ... </li></ul></ul><ul><ul><ul><li>Registration Systems </li></ul></ul></ul><ul><ul><ul><li>Tournament/League Systems </li></ul></ul></ul><ul><ul><ul><li>3rd Party Add-ons </li></ul></ul></ul><ul><ul><li>Merchandise Sales... </li></ul></ul><ul><ul><ul><li>Google Checkout | PayPal </li></ul></ul></ul><ul><ul><ul><li>CafePress </li></ul></ul></ul><ul><ul><li>Other? </li></ul></ul>
  15. 16. Merchandise Sales <ul><ul><li>Extra fundraising ideas ... </li></ul></ul>
  16. 17. Social Media <ul><ul><li>Main message: Reach your audience where they are.  </li></ul></ul><ul><ul><li>Facebook/Twitter/YouTube & more ... </li></ul></ul>
  17. 18. Social Media <ul><ul><li>Main message: Reach your audience where they are.  </li></ul></ul><ul><ul><li>Facebook/Twitter/YouTube & more ... </li></ul></ul>
  18. 19. Social Media <ul><ul><li>Use Facebook/Twitter for ... </li></ul></ul><ul><ul><ul><li>Daily connection w/ parents </li></ul></ul></ul><ul><ul><ul><li>Special Promotions </li></ul></ul></ul><ul><ul><ul><li>Merchandise Sales </li></ul></ul></ul><ul><ul><ul><li>...as a resource </li></ul></ul></ul><ul><ul><li>Use YouTube/Flickr for ... </li></ul></ul><ul><ul><ul><li>Environment Selling </li></ul></ul></ul><ul><ul><ul><li>Visual, visual, visual </li></ul></ul></ul><ul><ul><li>What do you use it for? Do you use any others? </li></ul></ul>
  19. 20. Google Analytics <ul><ul><li>Who's coming and what are they doing? </li></ul></ul>
  20. 21. Google Analytics <ul><ul><li>Track visits to your site. </li></ul></ul>
  21. 22. Wrap Up <ul><ul><li>Recall one thing you learned ... </li></ul></ul><ul><ul><li>Leave your info…we'll email the slides </li></ul></ul><ul><ul><li>Pick up a card - ask any specific questions </li></ul></ul><ul><ul><ul><li>Sean Rose </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>

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