LSA: Website Best Practices

Louisiana Soccer Association Website Best Practices Presented by Sean Rose July 17, 2010

Before We Even Start!
Basic Assumptions:
I will learn something
I am not a programmer...
I control my own website content
I know where to find the panic button
Optional…but still important…
The site is backed up
Multiple people can make updates
Transferable

Welcome!
Today's Goals:
Interactive!
Think about your site in new ways
Take back at least one thing you can do TODAY
Q & A | Share ideas with others
Agenda:
The 4 lenses
Merchandise | Social Media | Other

The 4 Lenses
New Parents | General Public
Current Parents
Website Administrator(s)
Executive Board

Lens 1: "The Curious"
New to the area or new kids
5 second barrier
No questions
Hit & Run
The Lost Revenues…

Lens 1: "The Curious"

Lens 2: Current Parents
Professional appearance
No more phones
Fresh content
Info & Flow
Contacts
Programs
Costs
Customer Service

Lens 2: Current Parents

Lens 3: Website Admins
Make Updates Easily
Spread our responsibility
Coaches & Teams
Reduce Burnout
Simple

Lens 4: Executive Board
Added focus: Make $
Sponsors
Can we put our name on this?

Lens 4: Executive Board
Creative Ideas

Switching Gears ...
Does the system have or play nice with ...
Registration Systems
Tournament/League Systems
3rd Party Add-ons
Merchandise Sales...
Google Checkout | PayPal
CafePress
Other?

Merchandise Sales
Extra fundraising ideas ...

Social Media
Main message: Reach your audience where they are.
Facebook/Twitter/YouTube & more ...

Social Media
Use Facebook/Twitter for ...
Daily connection w/ parents
Special Promotions
Merchandise Sales
...as a resource
Use YouTube/Flickr for ...
Environment Selling
Visual, visual, visual
What do you use it for? Do you use any others?

Google Analytics
Who's coming and what are they doing?

Google Analytics
Track visits to your site.

Wrap Up
Recall one thing you learned ...
Leave your info…we'll email the slides
Pick up a card - ask any specific questions
Sean Rose
[email_address]

LSA: Website Best Practices

by Demosphere International, Inc. on Jul 19, 2010

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 4

Statistics

LSA: Website Best Practices Presentation Transcript