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Demosphere's Website Best Practices Session from the Louisiana Soccer Association AGM on July 17, 2010.

Demosphere's Website Best Practices Session from the Louisiana Soccer Association AGM on July 17, 2010.

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Transcript

  • 1.  
  • 2.   Louisiana Soccer Association Website Best Practices Presented by Sean Rose July 17, 2010
  • 3. Before We Even Start!
      • Basic Assumptions:
        • I will learn something
        • I am not a programmer...
        • I control my own website content
        • I know where to find the panic button
      • Optional…but still important…
        • The site is backed up
        • Multiple people can make updates
        • Transferable
  • 4. Welcome!
      • Today's Goals:
      • Interactive!
        • Think about your site in new ways
        • Take back at least one thing you can do TODAY
      • Q & A | Share ideas with others
      • Agenda:
        •   The 4 lenses
        •   Merchandise | Social Media | Other
  • 5. The 4 Lenses
      • New Parents | General Public
      • Current Parents
      • Website Administrator(s)
      • Executive Board
  • 6. Lens 1: "The Curious"
      • New to the area or new kids
      • 5 second barrier
      • No questions
      • Hit & Run
      • The Lost Revenues…
  • 7. Lens 1: "The Curious"
  • 8. Lens 1: "The Curious"
  • 9. Lens 2: Current Parents
      • Professional appearance
      • No more phones
      • Fresh content
      • Info & Flow
        • Contacts
        • Programs
        • Costs
      •   Customer Service
  • 10. Lens 2: Current Parents
  • 11. Lens 2: Current Parents
  • 12. Lens 3: Website Admins
      • Make Updates Easily
      • Spread our responsibility
        • Coaches & Teams
      • Reduce Burnout
      • Simple
  • 13. Lens 4: Executive Board
      • Added focus: Make $
      • Sponsors
      • Can we put our name on this?
  • 14. Lens 4: Executive Board
      • Creative Ideas
  • 15. Switching Gears ... 
      • Does the system have or play nice with ...
        • Registration Systems
        • Tournament/League Systems
        • 3rd Party Add-ons
      • Merchandise Sales...
        • Google Checkout | PayPal
        • CafePress
      • Other?
  • 16. Merchandise Sales
      • Extra fundraising ideas ...
  • 17. Social Media
      • Main message: Reach your audience where they are. 
      • Facebook/Twitter/YouTube & more ...
  • 18. Social Media
      • Main message: Reach your audience where they are. 
      • Facebook/Twitter/YouTube & more ...
  • 19. Social Media
      • Use Facebook/Twitter for ...
        • Daily connection w/ parents
        • Special Promotions
        • Merchandise Sales
        • ...as a resource
      • Use YouTube/Flickr for ...
        • Environment Selling
        • Visual, visual, visual
      • What do you use it for? Do you use any others?
  • 20. Google Analytics
      • Who's coming and what are they doing?
  • 21. Google Analytics
      • Track visits to your site.
  • 22. Wrap Up
      • Recall one thing you learned ...
      • Leave your info…we'll email the slides
      • Pick up a card - ask any specific questions
        • Sean Rose
        • [email_address]