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Local SEO - Maximize Demosphere XXXIII
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Local SEO - Maximize Demosphere XXXIII



Maximize Demosphere XXXIII discussed Local SEO and ways to help your organization get found locally online. This is part 1 of 2.

Maximize Demosphere XXXIII discussed Local SEO and ways to help your organization get found locally online. This is part 1 of 2.



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Local SEO - Maximize Demosphere XXXIII Local SEO - Maximize Demosphere XXXIII Presentation Transcript

  • Local SEO How To Maximize Your Presence Sean Rose - Marketing Director December 14, 2011Wednesday, December 14, 11
  • Session Overview Part 1: Quick SEO Crash Course Part 2: Optimizing Your Local SEO Part 3: Creative Future Ideas Join us on Twitter Like us on FacebookWednesday, December 14, 11
  • SEO Crash Course ...improving visibility via online search results. Remember - 60% of clicks go to top 3 links in search resultsWednesday, December 14, 11
  • SEO Crash Course Content is king Linking - inbound and outbound Get social - be discovered in more places. April Maximize Demosphere SessionWednesday, December 14, 11
  • Transition to Local SEO Local Listings Consistency Reviews Goal: Rank well on search results for ... “soccer camp dallas” or “soccer camp” where searcher is in Dallas.Wednesday, December 14, 11
  • Wednesday, December 14, 11
  • Register Your Organization w/ Google Places Address, Website, Mission Statement important Choose proper category Soccer Club, Sports Club, etcWednesday, December 14, 11
  • Upload Logo Specify hours (if applicable) Street Address required Verify via mailWednesday, December 14, 11
  • No Street Address? You will need to use one to register. P.O. Boxes will not work Can be hidden from public view after registering. Think about an office. Think about renting a box from a UPS Store.Wednesday, December 14, 11
  • Where Else? Other places to register include ... Bing, Yahoo Local Listings FourSquare, YellowPages.com Local News Outlets - Patch, etc. Many more places & signup links Use getlisted.org to double check.Wednesday, December 14, 11
  • Top Factors Amongst 79 positive ranking factors, what’s the most important? Physical Address in City of Search (Place Page) Manually Owner-verified Place Page (Place Page) Proper Category Associations (Place Page) Crawlable Address Matching Place Page Address (Website) Crawlable Phone Number Matching Place Page Phone # (Website) Others - website authority, quality of inbound links.Wednesday, December 14, 11
  • Be Consistent!!! Example: If your club is Anytown Football Club, make sure it’s listed that way ... not ... Anytown FC AnyTown Futbol Club AnytownFC.comWednesday, December 14, 11
  • Reviews Of the 79 ranking factors, 11 deal with reviews. Top factor: QUANTITY of reviews. Others: Product/ Service & Location in review itself.Wednesday, December 14, 11
  • Reviews “My son really enjoyed Anytown FC’s MiniKidz program - holding it in Anytown was really convenient too!” ...then do something about themWednesday, December 14, 11
  • Link Back!Wednesday, December 14, 11
  • Future Ideas Start/Continue Linking! More inbound links = good. LinkDiagnosis, Analytics Focus on the right local keywords. Keyword FinderWednesday, December 14, 11
  • Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, December 14, 11
  • Sean Rose srose@demosphere.comWednesday, December 14, 11