Facebook Timeline & Ads | Maximize Demosphere

Facebook Timeline & Ads Sean Rose - Marketing Director March 21, 2012Wednesday, March 21, 12

Session Overview Part 1: Timeline - What’s New Part 2: Timeline - How To Be The Best Part 3: Ads - How To Optimize Join us on Twitter Like us on FacebookWednesday, March 21, 12

Cover Photo 850 x 315 pixels No discounts, calls to action. Creative ExamplesWednesday, March 21, 12

Admin Panel Notiﬁcations New Likes Messages Fans must initiate Basic InsightsWednesday, March 21, 12

Images Proﬁle Pic - 180x180 Also used as thumbnail for posts. Icons - 111x74 Can also rename and re-order.Wednesday, March 21, 12

Pinning/Highlighting Pin - puts post at top for a week. Highlight - stretches post across both columns.Wednesday, March 21, 12

Milestones Expand Timeline with memorable events through your history. Must include date of formation to start using.Wednesday, March 21, 12

How To Be The Best Consistent Interaction Integrate Blog Posts Photos Milestones Events Pin/Highlight AppropriatelyWednesday, March 21, 12

Optimize Your Page Compelling Cover Photo Accurate “About” Statement Company --> Non-Proﬁt Shows “About” statement. Local Business --> Sports Shows Contact Info # & Operating Hours Subcategories --> can add multipleWednesday, March 21, 12

Optimize Your Content Visual is better! (2x interaction) Shorter is better! 100-250 characters (60% more likes) Calls to action Less focus on hard sell Ask people to do somethingWednesday, March 21, 12

Tell Your Story More control over your timeline. Ability to control what fans can post. Ability to approve timeline posts. Fans can message privately Promote the experience you want.Wednesday, March 21, 12

Facebook Ads Sobering: Pages reach 16% of audience each week. Utilize ads to get in front of current and potential new fans.Wednesday, March 21, 12

Current Fans: Sponsored Stories Page Like Stories: Exposure for liking. Page Post Stories: Exposure for actual posts. Targeted at only those eligible to see these in the ﬁrst place. Options for expansion/contraction Facebook Helps!Wednesday, March 21, 12

New Fans: Ads Awareness: Build audience Interaction: Deals? Grow Fan Base: Beneﬁts for engaging? Facebook Helps!Wednesday, March 21, 12

Ads: Targeting Key Targeting Points: Location, Age Interests Your activity? Related activities? Friends of ConnectionsWednesday, March 21, 12

Ads: Design Variables Questions Key Information Organization Name Call to ActionWednesday, March 21, 12

Ads: Etc. Budget Review Getting Started GuideWednesday, March 21, 12

Wrap Up Forced change - March 30! Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, March 21, 12

Sean Rose srose@demosphere.comWednesday, March 21, 12

Facebook Timeline & Ads | Maximize Demosphere

by Demosphere International, Inc.

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Facebook Timeline & Ads | Maximize Demosphere Presentation Transcript