There is no spoon manifesto - Intro11 fina
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There is no spoon manifesto - Intro11 fina



The starting point for a manifesto for design in the age of wicked problems.

The starting point for a manifesto for design in the age of wicked problems.



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There is no spoon manifesto - Intro11 fina There is no spoon manifesto - Intro11 fina Presentation Transcript

  • There is no spoon – The endpoint of design is theuse of the objects. Our life.
  • Department of Design | Introduction to Joint Master Studies ’11 01|09|11
  • Department of Design | Introduction to Joint Master Studies ’11 01|09|11 View slide
  • A. The truth is that group intelligence and co-creation beat individual effort. Therefore musttake seriously the paradox of collaboration:group intelligence needs diverse point of views, butworking with diversity is, well, hard work. The keyto success is to organise the work so that itbecomes a combination of play and improvisationand delivery. View slide
  • B. The truth is that designers impact peoplesbehaviour and lifestyle. Designers role istherefore to help people make better decision. Thisis the new definition of human-centric design.Designers should focus on wicked problems, notjust everyday problems. By creating new lifestylesand helping people adopt new behaviours one cancreate new business. This is the way profits andplanet can co-exist.
  • C. The truth is out there. There are people whomknow people better than we. Designers can not doit alone. Real change happens when we involvegatekeepers of in our designs. Gatekeepers areprofessionals, peer groups and communities thathave a big impact on peoples lifestyles. To create asuccessful product or service one must find thegatekeepers of its success. People who can make itfly, recommend it, create conditions for it. Whendesign become re-desiging lifestyles we need tofind out whom else you need for the change tohappen and involve them (advertising, teachers,shop owners, mothers, car drivers, policymakers,existing communities).
  • D. The truth is that helping needs a betterdesign. People have an inherent trait to help. Gooddesign helps people help each other. Humanresources are plentyful – we have time and money,its just a matter of how we decide use them. Wecan make helping more usable and more desirable. 
  • E. The truth is that the current system isseriously out of date. Industrial age of plenty isforever gone and now we are entering the era ofwicked problems. This gives us the new generationof designers an ability raise to the strategic realm.To be able to add value to our customer and thehuman kind we must always question the currentsystem and challenge the given brief. Designers areeducators of their clients and the users – as muchas they are creators of unique and radicalinnovations.
  • F. The truth is that there is enough resources onthis planet for everyone if we use them wisely.Sharing resources is the new mass-production.Both consumption and production are about to getcollective. Economies are about to get local andwell-connected. This means that designs muchconcentrate on bring people together and creatingtrust - the necessary conditions of sharing. Thekeyword is de-hippieization.
  • G. The truth is that grass root social change ispowerful. Social change happens when a group ofpeople change their behaviour and inspires otherdo the same, creating the new normal. Designersshould stop designing for isolated individuals andconsumer segments and start designing forcommunities and groups. This means radical shiftfor the design process: the first step does notcome from a designer.
  • H. The truth is the age of wicked problemsrequires wicked ideas. This is just not anotherchange, this is a fresh start. We must help ourclients take the challenge by proposing radicalideas for the good of humankind. Wicked problemsrepresent a never ending business opportunity foryour clients! So this is not a war between thedesinger and the client, but we must learn to buildon top of our clients ideas – designer is theeducator of the client.
  • I. The truth is that the way we use homes, carsand food consume most of our naturalresources. Everyday life will change. We thedesigners, created this system. We can as easilycreate a new one as well. Making everyday morefluent is not enough. The current way we liveeveryday is what creates wicked problems.
  • J. The truth is that people want firstly a homeand secondly to save the world. We the designersshould stop trying to sell people saving the world.Instead we should make sure that people can fulfiltheir desires, needs and dreams. This means thatwe have to understand peoples motivations better.We must understand what is a person seeking inthe big houses, massive cars, frequent flights, beefburgers and other wicked crimes against humanity.And create better options.
  • Department of Design | Introduction to Joint Master Studies ’11 Final Presentation Deliverables 01|09|11
  • Department of Design | Introduction to Joint Master Studies ’11 Design Manifesto - As a design manifest, write a compact sentence by crystallising the given theme – Make it better! - The Truth is...“ “.• Design a Poster - Pdf-file, 70x100 cm, portrait. - This will be as an advertisement for your Manifesto to be placed in the Lume gallery.• Make a Keynote-presentation - 5 mins, 1024x768 px. Include the ‘poster’ as a slide for identification. - Explain the Manifesto through examples e.g. case studies, practices, tools, principles...• Choose 3 music tracks - Author and title. - Tracks should represent the attitude of your Manifesto. These will be played at the party.• Return the attendance listOrganise your BaseCamp to sub-groups for different tasks.Deadline for deliverables 12:00 at Sampo-hall on USB-stick.Presentations starting at 13:00, 12 mins intervals at Sampo-hall.Toni Kauppila 01|09|11