PELOTON macro-nudge towards an energy-efficient economy
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PELOTON macro-nudge towards an energy-efficient economy

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We engage with gatekeeper communities on a human level. We use participative future studies and design thinking methods at two day intensive workshops....

We engage with gatekeeper communities on a human level. We use participative future studies and design thinking methods at two day intensive workshops.
Peloton workshops gather 20-25 people in order to increase their capability to bring low carbon innovation to their organisations products and services.
In 2009-2011 Peloton is piloting with for example media, retail, hospitality, housing, banking, insurance, human resources, education, ICT, as well as key peer groups such as young families and people planning to build a house.
Simultaneusly we are working on a rigourious research framework for defining whom creates our moments of energy decisions.

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PELOTON macro-nudge towards an energy-efficient economy Presentation Transcript

  • 1. a macro nudge towards an energy-efficient economy
  • 2. Other 33 % ?? ? Industry ? ? ? ? 51 % ? Traffic 16 %
  • 3. Human perspective: Who can impact important decisions?
  • 4. AL AT SION ER N LITIC emission limits, price for carbon, funding... INT PO 2010 low carbon climate challenge society regulation accepted by citizens IES, ES participation, social innovations, changes in lifestyle ALIT LAC ICIP K P N Pragmatists perspective: MU WOR How to reach low carbon society EOP LE,
  • 5. 90 % of Finns think that climate change is a fact 85 % consider it a serious threat 80 % are ready to take personal action Source: e2, Onpa ilmoja pidellyt
  • 6. Still changing people's behaviour and reducing energy consumption has proved to be more difficult than the surveys on attitudes or technical possibilities would imply.
  • 7. Lets see how this was done in health: Well-known Finnish intervention success story has been the improvement of national health (especially cardiovascular/heart diseases). The North Karelia Project is its prime case.
  • 8. 60‘s and 70‘s The North Karelia Project Not only better health care services or visible campaigns but also engaging communities at the point of delivery: • nurses at precautionary health care • staff of the cafeterias in schools and work places • food industry • local NGOs • opinion leaders of local communities
  • 9. 21st century Now lets do that in energy.
  • 10. Human perspective: Which decisions are important? Consumer based emissions in Finland Source: Syke/envimat Ari Nissinen, 2009
  • 11. Human perspective: Which decisions are important?
  • 12. Human perspective: Which decisions are important?
  • 13. Human perspective: Where do emissions come from?
  • 14. Human perspective: Who can impact important decisions?
  • 15. Gatekeepers are not only top-down decision makers but also people at everyday communication situations. They offer information on new alternatives and persuasive arguments during the decision making process.
  • 16. Gatekeepers of Behaviour change, examples: Customer Service Assistants relevant professionals Cafeteria Staff Builders Managers of Everyday mediators of public and peer opinion Lifestyle Media Work Communities both
  • 17. a macro nudge towards an energy-efficient economy
  • 18. macro-nudge towards an energy-efficient economy Gatekeepers are people and communities whom decide what kind of living, transportation and food I am served as the first offering. On a lifestyle-level, they are the new energy professionals.
  • 19. macro-nudge towards an energy-efficient economy How does Peloton work? We engage with gatekeeper communities on a human level. We use participative future studies and design thinking methods at two day intensive workshops. Peloton workshops gather 20-25 people in order to increase their capability to bring low carbon innovation to their organisations products and services. In 2009-2011 Peloton is piloting with for example media, retail, hospitality, housing, banking, insurance, human resources, education, ICT, as well as key peer groups such as young families and people planning to build a house. Simultaneusly we are working on a rigourious research framework for defining whom creates our moments of energy decisions.
  • 20. macro-nudge towards an energy-efficient economy Our aim is to... ...to kickstart low energy innovation and commercialisation in the most important comsumer companies. We have been succesfull in... ...bringing new products and services out and adding value to old ones in most of the organisations we engage with. We do recognise that... ...it would really make our job easier and also abundant if there would be a price on carbon ...that not everyone can become peloton.