Peloton: Jody Turner - CO2 Trends


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Jody Turner of presents on the future of low carbon culture. Opportunities in Redesigning How We Live, Work and Play.

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Peloton: Jody Turner - CO2 Trends

  1. 1. CO2 TRENDS Opportunities in Redesigning How We Live, Work and Play
  2. 2. Content by The information in this presentation is drawn from: Global project work created for- Dell Apple Pantech Sony Starbucks IDEO Gap Nike Microsoft Steelcase Global presentations- Istanbul, New Retail Mumbai, Brands Making Meaning Hong Kong, Greening Trends Brazil, Architecture & Design San Francisco, Youth Culture NYC, Global Trends Green trend contributors Jody Turner Marc Alt Dominique Pachecho Kathy Baylor
  3. 3. Designing To New Behaviors: From The Gap Foundation, Bobbi Silten and Bono on Project Red HAVE DO BE Older Western Economic Cultural Model 1 “You have to have money to make money to do what you love in order to be who you are supposed to be.” BE DO HAVE Newer Economic Cultural Model 2 We are Designing To “Be who you are now and in the doing of it you will redefine what having is to you.”
  4. 4. Explaining the Behavioral “Evolution” Please note that gen dates can vary from study to study. Generation work we do in Asia, Europe and South America have different breakdowns and yet the common denominator between countries and the common divide between generations worldwide is the use of technology.
  5. 5. Stereotype: Materialistic Actually: Idealistic Providers BOOMER Rebellion: Freedom to do it Bigger/Better Gift/Challenge: ‘My children will not suffer as I did’ leads to overworking. Focus on larger movements of idealistic change usurped by advertising media into a competitive what is ‘in’ or ‘out’, ‘bigger’ or ‘better resulting in unknowingly creating BIG government/corporation. Stereotype: Slacker Actually: Life Focus GENX Rebellion: Through The Senses vs. Accomplishment. Our Current Music, Culinary and Spa Culture is a Result. Gift/Challenge: ‘I will not overlook friends and family as my parents did.’ Desire to live closer to self and work differently has been misunderstood. Creative Culture is a brilliant result of this generation spending more time exploring life and expression within culture. Stereotype: Entitled GENY Actually: Empowered Rebellion: Non rebellious and integrative Gift/Challenge: Expects everyone to step up and deal authentically. More…
  6. 6. Explaining the Behavioral “Evolution” An early Steve Jobs (80s) kicks off grunge, Daniel Coleman helps us understand ourselves and and our emotions in the late 90s, Daniel Pink brings the future home as he ushers in the 00s creative culture. Other influencers: 70s-80s Architecture glut creates mall & retail boom/consumption, 80s-90s graphic designer glut print and web boom resulting in the web boom, 90s-00s product designer glut creates focus on branding and making meaning through design.
  7. 7. Explaining the Behavioral “Ecolution” Moving From ME Branding. To WE Branding. “EGONOMICS” – Individuation “ETHONOMICS” – Group -Economy geared to self -Economy geared to solutions -Body: Healthstyle-Selfstyle focus, -Body: Earthwell-Selfwell Focus, Earth as my body Earth Separated From Me As ‘The Environment’ -Security: Community Inclusion, -Security: Elite Exclusion ‘My town does well, I do well’ -Relationships: Performance -Relationships: Co-Creation -Recognition: Reputation -Recognition: Contribution -Self Actualization: Aspiration/Seeking/Reaching -Self Actualization: Inhabiting Ones Life Aware Credit: Trendburo Munich and
  9. 9. Economic Crisis Brings The Masses Into It: Reinvention CRISIS? OPPORTUNITY? . Credit:
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  11. 11. The Situation We Are In “Global Warming is considered the greatest market failure of humanity.” “There’s something inherently wrong treating the earth like a business liquidation.” “The GPN measures all but what seems to matter most.” -Robert Kennedy This segment from “OUR CHOICE” by Al Gore + add-ons. 13
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  18. 18. INFLUENCERS: Robert Redford, American In Flux
  19. 19. INFLUENCERS: Al Gore & Stewart Brand, America In Flux
  20. 20. INFLUENCERS: Design Revolution, America In Flux
  21. 21. INFLUENCERS: Coming Down To You, Your Passion & Your Charismatic Community.
  22. 22. INFLUENCERS: You with passion, your charismatic community.
  23. 23. INFLUENCERS: You with passion, your charismatic community. SF Urban Gardens -Visit -Free Farm Stand. This volunteer-run organization offers produce grown in local backyards free to the public, especially to low-income people. Sundays 1-3 p.m., -Parque Niños Unidos at the corner of 23rd Street and Treat Avenue. -MyFarm. For more information, visit -Quesada Gardens Initiative. Community of Bayview residents who tend a vegetable garden on a city median. -Three Stone Hearth. A Berkeley cooperative that sells nutrient-rich prepared meals for pickup or delivery, following the principles of Weston A. Price. or e-mail -Victory Gardens 2008+. A San Francisco pilot project to create more vegetable gardens in backyards, parks and rooftops: Read more: a/2008/06/23/MN8R118AR4.DTL#ixzz0Xw6RSIVs
  24. 24. INFLUENCERS: You with passion, your charismatic community.
  25. 25. INFLUENCERS: You with passion supporting your charismatic community.
  26. 26. INFLUENCERS: You with passion supporting your charismatic community. Making Trends Real.
  27. 27. INFLUENCERS: Supporting Passion endeavors, Brands As Meaning Drivers. Credit:
  28. 28. INFLUENCERS: Passion endeavors. New Energy
  29. 29. INFLUENCERS: Creative Energy Sources GEOTHERMAL: -Potential to create 280,000 times the annual consumption rate for the US or a 30 year supply -No CO2 emissions, unlike solar and wind it is 24/7 -Smallest footprint of all solutions
  30. 30. INFLUENCERS: Creative Energy Sources
  31. 31. INFLUENCERS: Creative Energy Sources Algae Biofuel
  32. 32. INFLUENCERS: PopTech Fellows and New Energy Sources
  33. 33. Innovators: Tagging Your Trash To The Landfill the Trash|Track project, done in partnership with Waste Management, looks at the “removal- chain”. Supply chain has become increasingly efficient (and well-documented), but waste management is not. -Invited members of the Seattle community to tag their garbage and the researchers than tracked its movement. -Currently have ~2,000 objects tagged and expect to tag another 1,000. The early results are now on display as a show at the Seattle Public Library.  -An awareness of where your garbage actually ends up could have great impact on changing behavior.
  34. 34. Innovators: Biochar, Refeeding A Depleted Earth Jason Aramburu, is the founder of re:char, which is developing solutions to fight climate change. -Current efforts all have their limitations, says Aramburu. Aramburu was working on “clean coal”, when he realized that that term was really an oxymoron. -This lead him to create a substance called Biochar, a substance that is a by-product of agriculture (husks, stems, etc.): basically charcoal made from natural waste products. -Biochar also acts as a great soil amendment and helps reduce the amount of CO2 in the air. It feeds the depleted soils Mankind has drained quickly and completely.
  35. 35. Innovators: Challenging Styrofoam Eben Beyer, a 2009 Poptech Fellow, is the CEO of Ecovative Design, which seeks to address the issue of how to reduce the usage of styrofoam (or as Beyer calls it, “toxic white stuff”). Styrofoam takes up more landfill space than other other waste product and its by-product, styrene, is seeping into our environment through landfills and polluted waterways. New materials need to be created that have less environmental impact and take less energy to produce. Beyer’s vision is to use the naturally-occurring mycelium (from the roots of mushrooms) and replace styrofoam with 100% compostable material. With this material, 10 times less CO2 is emitted in the atmosphere.  Beyer invites everyone to send pictures of unnecessary use of styrofoam to in an effort to raise awareness about this issue.
  36. 36. Innovators: Art And The Oceanic Trash Patch Chris Jordan is a photographer whose work documents consumerism and its aftermath. -Photographs the giant garbage patch and creates art to bring it home and make it real to consumers -Used 2.4 million pieces of destructive oceanic plastic from the giant garbage patch to create a massive-scale recreation of a portrait of the ocean. The plastic in the ocean is destroying habitat and killing wildlife in one of the most remote regions of the world.
  37. 37. Innovators: Dirt Powered Battery 2009 Poptech Fellows Aviva Presser Aiden and Hugo Van Vuuren are the creators of Lebone, a dirt-powered battery. The battery, which was created for the base of the pyramid population, uses microbial fuel cells to generate energy. The batteries can currently power an LED light, and the goal is to soon be able to also power radios and cell phones.
  38. 38. Innovators: Nike Considered Design Lorrie Vogel works for Nike’s Considered team. As General Manager, she’s leading Nike’s research in sustainable product design.  We are moving to a new economy, a “green economy”, which has no roadmap. So how does a big company like Nike do it? Nike’s first area of focus was reducing their footprint and the amount of waste. They’ve reduced their waste 50% in the past ten years. They’ve also focused on energy use and removing toxics from their products. Reducing your footprint, says Vogel, will never get you to a “green economy”. That needs to be done at the product level: they were at first inspired to try and create a shoe that you could plant in the ground and it would biodegrade. Their second thought was to try and make a product that would last forever. But from a human nature standpoint, that wouldn’t work and the products would ultimately end up in a landfill.
  39. 39. Innovators: Greening Hometown Heroes PopTech Fellows: Taylor Stuckert and Mark Rembert 2009 PopTech Fellow Taylor Stuckert, co-founder and Mark Rembert of Energize Clinton County founded their program when their hometown was impacted by massive layoffs. After living away for several years, they both returned to their town with “fresh eyes”; wanting to help the town rediscover its place in the world. They wrote a letter to the editor (which is what, they joke, people do in small towns) about going green that instilled the town with a sense of purpose. Now over 90 businesses are participating in ways to buy local, helping to weatherize homes and solving for themselves problems that are putting them at the forefront of green efforts. Energize Clinton County is looking to form partnerships
  40. 40. Food, Transportation, Design & Fashion
  41. 41. LIFESTYLE
  42. 42. HP recycled packaging/ cartridges Typical photos for trash blog Frog Design Studio Ad Busters Buy Nothing Day “Birds outside my window were my iPod.”
  43. 43. INFLUENCERS: Creative Reinvention Vacations travel From Stay Vacations to Reclamation Vacations to Eco Vacations -The Dasparkhotel in Ottensheim, Austria utilizes old concrete sewer pipes (cleaned, of course) -The Jumbo Hostel is a reclaimed 747 -Lancaster PA’s The Red Caboose uses old cabooses from the Pennsylvania Railroad.
  44. 44. INFLUENCERS: Creative Reinvention Green wellness Vertical & Roof Gardens, Rooftop Bee Keeping, Bird Migration Programs -Bee Keepers: Fortnum & Masons in London, The Royal York in Toronto, the White House. -Green rooftop bird migration routes across southern USA through Sergio Palleroni -The Capital Project in London encourages residents to plant gardens on their flat, empty roofs -Guerilla Gardners in London are cleaning up urban blight and planting flower, trees and bushes illegally in the tradition of taggers -Green Living Technologies + Urban Farming install vertical food producing gardens in low income LA -Herb garden rooftops for restaurants increasing: The Blue Velvet restaurant in LA is an example -Future Farmers is an artists collective that is responsible for the resurgence of ‘Victory Farms’ and farm planting in US yards -Marc Alt of NYC (green advisor for Mini) – Starting Hydroponic Farming in old Brooklyn buildings, growing fresh food and mercury free fish -Alice Waters and The Sustainable School – Alice has taken a marginalized childrens school and started a successful farm and food program -Majora Carter is founder of Sustainable South Bronx and president of eco consulting firm The Majora Carter Group. Majora is a proponent of the equal sharing of environmental burdens, irrespective of economic status, race, or sex, her birthplace is one of the most ecologically desolate urban areas in the USA and she has brought green dollars in and fought for her neighborhood, Installed green spaces and green rooftops. She is now travelling the world teaching how to do this in other communities. -
  45. 45. INFLUENCERS: Creative Reinvention of Food
  46. 46. INFLUENCERS: Creative Reinvention of Food
  47. 47. INFLUENCERS: Creative Reinvention of Food, Ferry Building Marketplace
  48. 48. INFLUENCERS: Creative Reinvention of Transportation
  49. 49. INFLUENCERS: Creative Reinvention of Transportation
  50. 50. INFLUENCERS: Creative Reinvention of Transportation
  51. 51. INFLUENCERS: Creative Reinvention of Transportation
  52. 52. INFLUENCERS: Creative Reinvention of Personal Power “Plug-in home energy Wattcher is more than an Personal energy through info product, it is unique methods a strategy of awareness.” ~ - M. Wanders Phillips 2020 Habitat China: OFF THE GRID Smart Skin Walls OEI by Personal wall meter tracking Rocco Community Accountability: power lifestyle Tweet-a-Watt Avallone
  53. 53. INFLUENCERS: Creative Reinvention of Green Spaces
  54. 54. INFLUENCERS: Creative Reinvention of Green Spaces
  55. 55. INFLUENCERS: Creative Reinvention of Green Spaces
  56. 56. INFLUENCERS: Creative Reinvention of Fashion
  57. 57. INFLUENCERS: Creative Reinvention of Fashion New York Fashion Week's Costello Tagliapietra Spr/Su high fashion debut of AirDye uses 88-95% less water than typical textile industry water consumption.    AirDye is a process of dying synthetic materials that deposits color inside -- as opposed to on it. Proprietary dyes are transferred from recycled paper onto fabric using heat, used dyes and toners are recycled into tar and asphalt. Used for dying chiffon, chintz, jersey, satin, and any fabric made with synthetic fibers; customized to any color or design, and also for printing reversible fabrics. The greenest option is to use AirDye on recycled fabrics. From Transprint, Colorep, Inc.
  58. 58. INFLUENCERS: Creative Reinvention of Fashion BEYOND FIBER TRENDS and manufacturers making a switch to organic cotton, or creating fabrics from natural, easily-renewable materials like bamboo or hemp. All important but very little attention has been paid to the the dyeing process, which can be a potentially devastating industry when it comes to chemicals, waste, and water usage. AirDye, a new method created by Colorep for dyeing textiles takes water almost out of the equation, using 90% less water, but also reducing the emissions and energy used by 85%. But beyond giving high-end designers a high-performance, highly-sustainable option, AirDye is poised to shake up larger- volume fashion brands as well. The technology removes the risk factor for retailers who can now dye-on-demand, helping them manage their inventory. It eliminates waste in an industry where--believe it or not--clothing that's deemed no longer sellable is actually trucked to landfills. And thanks to the way the dye is applied, clothing could actually be recycled.
  59. 59. Conclusion and The Future While becoming efficiency focused and tech aggregate focused, we must not forget about becoming real as humans, not losing touch with ourselves or our emotions and what our mission is in terms of peace. Removing want without stressing earthy resources is the road to peace. There is enough for everyone on this planet. We simply need to manage smartly and wisely. A shift to energy sources from abundant materials such as sand, dirt, wind and water will prevent the 6th great extinction and will prevent further wars being fought over resources. A focus on education of girls worldwide is now being seen as a major solution driver in preventing over population and seeding generational global care.
  60. 60. Resources
  61. 61. Green Lifestyle Websites,,,,,,,,, Trend Sites Including Green, Knowledge Sites, Carbon Offset:
  62. 62. Eco FASHION Resources: 1. Great Eco Fashion textiles site 2. Eco Fashion Stories Provided by Lexus Hybrid Living -Lara Miller (Also: Linda Loudermilk; Stewart+Brown; Bahar Shahpar) 3. Linda Loudermilk focus (Including Jane Fonda on Letterman; Linda L on Sundance Channel) 4. A Discovery TV Company, Best of Beauty and Green 09 Competition -Fashion and Beauty Slide Show Winners 5. Style Will Save Us, Online UK Magazine 6. Patagonia Footprint Chronicles 7. Nike Considered Design, Nike Trash Shoe: %2Dgirls%2Dgo%2Dgreen%2Fsqueaky%2Dclean%2Dsneakers%2Dmade%2Dscraps&feature=player_embedded Jordan Jumpman23 lux eco shoe NOT touted as eco: 8. Ethical Fashion Forum, UK:
  63. 63. +1 310 5841021
  64. 64. Designing To New Behaviors: From The Gap Foundation, Bobbi Silten and Bono on Project Red HAVE DO BE Older Western Economic Cultural Model 1 “You have to have money to make money to do what you love in order to be who you are supposed to be.” BE DO HAVE Newer Economic Cultural Model 2 We are Designing To “Be who you are now and in the doing of it you will redefine what having is to you.”