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Peloton Club @SLUSH: Pelago
 

Peloton Club @SLUSH: Pelago

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    Peloton Club @SLUSH: Pelago Peloton Club @SLUSH: Pelago Presentation Transcript

    • Pelago / Slush 2013
    • SERVE THE PURPOSE Pelago produces strong and practical products for the growing needs of cycling. We sell bicycling, not just bicycles Committed to positive influence on the environment, society and personal health.
    • FIRMITAS UTILITAS  VENUSTAS Urban   Active   Advanced  
    • TRANSPORTATION SEGMENTATION ENVIRONMENT STREET TRUE CYCLING
    • GROWING NEEDS OF CYCLING Helsinki: cyclists + 22 % (2012 vs. 2013) London: bike journeys +200 % (2000-2012) New York: bicycle commuting +200% (2007 – 2011)
    • SERVE THE PURPOSE WE’RE LOOKING FOR PARTNERS TO GROW WITH
    • THE COMMITMENT MISSION Serve the purpose VISION Well known and appreciated company in the field of cycling and transport STRATEGY Serving the growing demands of cycling globally VALUES People Respecting customers, employees, partners Environment Part of the sustainable movement Firmitas Solid brand with strong products Utilitas Practical, functional gimmick-free goods Venustas Aesthetics, timeless Nordic design