FUTURE MEGATRENDS – SURPISES OR SLOW CHANGES?                  Fast Fashion, Slow Fashion 9.2.2011Demos HelsinkiAleksi Neu...
Demos Helsinki was comissioned to                                        write the Country Brand Report in                ...
Finland is about enthusiast!
The Brands of our time requiredeeper understanding of the valuesthe products provide.
The Brands of our time requiredeeper understanding of the valuesthe products provide.
The Brands of our time requiredeeper understanding of the valuesthe products provide.
The Brands of our time requiredeeper understanding of the valuesthe products provide.
The Brands of our time requiredeeper understanding of the valuesthe products provide.
MISSION                FOR FINLAND                        !How Finland will solve the world’s most wicked problems        ...
Globalized  culture,open markets                       MISSION– where arewe standing?                               FOR FI...
Globalized    culture,  open markets                         MISSION  – where are  we standing?                           ...
Globalized    culture,                                                                 In what are  open markets          ...
Globalized    culture,                                                                 In what are  open markets          ...
h    STRENGTHS
h    STRENGTHS        FINLAND GIVES YOU A LESSON
h    DRINK FINLAND    STRENGTHS       FINLAND GIVES YOU A LESSON
h    DRINK FINLAND    STRENGTHS              FINLAND GIVES YOU A LESSON      FINLAND – IT WORKS
h    TRENDS
h       Global population growth                    Depleation of natural resources    Climate change                     ...
h    TASKS
h    MEGATRENDS
Climate Change
Climate ➞ Water ➞ Resources
Low-carbon practices
The Era of individuals.
The Era of individuals.              ”There is no              such thing as              society, only               indi...
The Era of shifting geopolitical                     balance.kiinalaisia nuoriahakkaamassatietokonetta
The New role of information.
Ageing society is about new forms ofcollaboration.
BUT WHERE ISTHE SURPRISE?
Oil depleation– Sooner or later      OR SURPRISE?
energy = food = water                        29
Tässä joku tekee toukotöitäDo we know how to adapt?  Are we ready for this?
h
Clothing wont be a major culprit nor solve alone any of          the wicked problems of humanity.
Clothing wont be a major culprit nor solve alone any of          the wicked problems of humanity.However, dressing is an u...
Clothing wont be a major culprit nor solve alone any of          the wicked problems of humanity.However, dressing is an u...
Champions of the era ofglobalization and metropolization                      33
Value knowledge,   Be aware ofBe trustworthy    education and     impacts you   as a Finn.      collaborative       cause....
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
Future megatrends surprises or slow changes
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Future megatrends surprises or slow changes

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A presentation held in the Fast fashion, slow fashion seminar on Feb 9th 2011. The presentation describes how De-branding (deep, democratic) process worked in the context of the Country Branding exercise of Finland and how the created Country Brand reflected the current global megatrends.

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Future megatrends surprises or slow changes

  1. 1. FUTURE MEGATRENDS – SURPISES OR SLOW CHANGES? Fast Fashion, Slow Fashion 9.2.2011Demos HelsinkiAleksi Neuvonen
  2. 2. Demos Helsinki was comissioned to write the Country Brand Report in April 2010. MISSION FOR FINLAND !How Finland will solve the world’s most wicked problems CONSIDER IT SOLVED! Country Brand Report 25.11.10.
  3. 3. Finland is about enthusiast!
  4. 4. The Brands of our time requiredeeper understanding of the valuesthe products provide.
  5. 5. The Brands of our time requiredeeper understanding of the valuesthe products provide.
  6. 6. The Brands of our time requiredeeper understanding of the valuesthe products provide.
  7. 7. The Brands of our time requiredeeper understanding of the valuesthe products provide.
  8. 8. The Brands of our time requiredeeper understanding of the valuesthe products provide.
  9. 9. MISSION FOR FINLAND !How Finland will solve the world’s most wicked problems CONSIDER IT SOLVED! Country Brand Report 25.11.10.
  10. 10. Globalized culture,open markets MISSION– where arewe standing? FOR FINLAND ! How Finland will solve the world’s most wicked problems CONSIDER IT SOLVED! Country Brand Report 25.11.10.
  11. 11. Globalized culture, open markets MISSION – where are we standing? FOR FINLAND What are thethings that give us hard times in the future? ! How Finland will solve the world’s most wicked problems CONSIDER IT SOLVED! Country Brand Report 25.11.10.
  12. 12. Globalized culture, In what are open markets MISSION we good at, – where are are our we standing? assets resilient? FOR FINLAND What are thethings that give us hard times in the future? ! How Finland will solve the world’s most wicked problems CONSIDER IT SOLVED! Country Brand Report 25.11.10.
  13. 13. Globalized culture, In what are open markets MISSION we good at, – where are are our we standing? assets resilient? FOR FINLAND What are thethings that give us hard times What the others in the future? think of us? ! Do they grasp How Finland will solve the world’s most wicked problems CONSIDER IT SOLVED! our greatness? Country Brand Report 25.11.10.
  14. 14. h STRENGTHS
  15. 15. h STRENGTHS FINLAND GIVES YOU A LESSON
  16. 16. h DRINK FINLAND STRENGTHS FINLAND GIVES YOU A LESSON
  17. 17. h DRINK FINLAND STRENGTHS FINLAND GIVES YOU A LESSON FINLAND – IT WORKS
  18. 18. h TRENDS
  19. 19. h Global population growth Depleation of natural resources Climate change Urbanisation Cleantech From force to information and expertise Science-based decisions Inflation of manufacturing Water crisis Ever-changing markets Demand for everyday green Open labour markets Experiencing nature Continuous learning TRENDS Technology driven by wicked problems Services Loosening of family ties Emancipation through education Open information = open education Proficiency in teaching Armies of the idle Equal rights to education Increasing equality Collaboration skills Rights of the individual Consumption driven leisure time Capability to re-learn Amateur enthusiasts Quality of life attracts talent Experience economy Dismantling hierarchical systems Science and Technology driven change Flexible and adaptable competencies Governance of technology Search for meanings User-focused design
  20. 20. h TASKS
  21. 21. h MEGATRENDS
  22. 22. Climate Change
  23. 23. Climate ➞ Water ➞ Resources
  24. 24. Low-carbon practices
  25. 25. The Era of individuals.
  26. 26. The Era of individuals. ”There is no such thing as society, only individuals.”
  27. 27. The Era of shifting geopolitical balance.kiinalaisia nuoriahakkaamassatietokonetta
  28. 28. The New role of information.
  29. 29. Ageing society is about new forms ofcollaboration.
  30. 30. BUT WHERE ISTHE SURPRISE?
  31. 31. Oil depleation– Sooner or later OR SURPRISE?
  32. 32. energy = food = water 29
  33. 33. Tässä joku tekee toukotöitäDo we know how to adapt? Are we ready for this?
  34. 34. h
  35. 35. Clothing wont be a major culprit nor solve alone any of the wicked problems of humanity.
  36. 36. Clothing wont be a major culprit nor solve alone any of the wicked problems of humanity.However, dressing is an unique way of expressing one’s values and aspirations – the will to something new.
  37. 37. Clothing wont be a major culprit nor solve alone any of the wicked problems of humanity.However, dressing is an unique way of expressing one’s values and aspirations – the will to something new.There are virtues that are relevant regardles of which course the future evolves.
  38. 38. Champions of the era ofglobalization and metropolization 33
  39. 39. Value knowledge, Be aware ofBe trustworthy education and impacts you as a Finn. collaborative cause. learning.
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