Your SlideShare is downloading. ×
0
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Smart Retro Meetup Stockholm – Jarmo Suominen, Aalto University

722

Published on

Smart Retro, a smart city project by Demos Helsinki and it’s distinguished partners, was kicked off in a spirit of enthusiastic co-operation. Smart Retro aims for creating effective business models …

Smart Retro, a smart city project by Demos Helsinki and it’s distinguished partners, was kicked off in a spirit of enthusiastic co-operation. Smart Retro aims for creating effective business models and tools, which can be used for refurbishing residential areas in smart and sustainable ways. This is one of the presentations held in Smart Retro Meetup.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
722
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Smart Spaces?
  • 2. Smart Cities?
  • 3. City On Demand Built environment needs its own app store! Jarmo Suominen Professor, Service Architecture Aalto University, ARTS, Architecture MIT Medialab Sa+P Massachusetts Institute of Technology
  • 4. This is me as a user of my City [supply driven logic] My City is taking care of logistics, marketing available offerings to me trough various channels. Focus is on distribution and delivery of goods to market. My city is planning what is good for me. I am using my City
  • 5. This is me as a consumer of My City [market oriented logic] My City is trying to understand my demands trough participative processes. Offerings are developed based demand, focus is on product, price, place and promotion. My city is asking what is good for me.
  • 6. This is me as a participant of My City [service dominant logic] Focus is on creating value together. Affordances are developed based value proposition and I am an active participant identifying what is valuable for me My city is asking to do it together.
  • 7. Development of customer orientation • 4 P’s - product - price, - place - promotion • customer as an object • logistics • marketing channels • distribution • goods to market • value proposition • value co-creation • service • relational • customer involvement • customer as an active participant Lähde: Lusch 2007Jarmo Suominen | Aalto University 2014 7
  • 8. Symbolic value Emotional value Operational value Economical value Technical value Perceived Customer Value Jarmo Suominen | Aalto University 2014 8 Focus on the identity and brand, value proposition Focus on customer experience, emotions, redemption Focus on operations, practices and processes Focus on economics, investments ROI Focus on infrastructures, technologies and solutions
  • 9. What are the architectures for value co creation?
  • 10. Lab for Learners | Jarmo Suominen 2014 Dynamic Emerging Enabling Robust Planned Implementing Lab for learners Temple for teachers 23.5.2014 10
  • 11. Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community) And institutionalizing ROL (Return On Luck) accelerating Serendipity
  • 12. DUMBO | NY
  • 13. User engagement 23.5.2014 DYICITY Jarmo Suominen DEC 2011 13
  • 14. Customer value and Service Architecture The focus is not on products, but on the consumers' value - creating processes, where value emerges for consumers, and is perceived by them. Jarmo Suominen | Aalto University 2014 14 Customer value
  • 15. Jarmo Suominen | Aalto University 2014 15 Architectures of value co creation
  • 16. Urban acupuncture
  • 17. DOING DOING DOING DOINGDOING DOING DOING DOING AALTO LOOP PATTERN REGOGNITION Case QUT, Brisbane 2014 DYICITY Jarmo Suominen DEC 2011 17
  • 18. CAMPUS WALK Case QUT, Brisbane 23.5.2014 DYICITY Jarmo Suominen DEC 2011 18
  • 19. City On Demand
  • 20. University Workplace Hospital Traditional development: Each entity includes all the necessary resources within its own premises Inhouse Service architecture | J Suominen | 2014 Internal resources Internal use
  • 21. Workplace Shared New models emerging: Use of shared resources like co working platforms is perceived efficient Service architecture | J Suominen | 2014 Internal resources External and internal use University Hospital
  • 22. Workplace Distributed New models emerging: Use of shared resources like co working platforms is perceived efficient Service architecture | J Suominen | 2014 External resources Internal use University Hospital
  • 23. Workplace On Demand Shared Service Platforms Sustainable development: Organizations could minimize their footprint by using professionally operated shared resources Service architecture | J Suominen | 2014 Eternal and Internal resources External and internal use University Hospital Service architectures for value co creation
  • 24. 30 75 160 310 600 1130 2150 2006 2007 2008 2009 2010 2011 2012 Amount of Service Operators in USA has doubled every year after 2006. Jarmo Suominen | Aalto 2013 24 FIX, minimize fixed costs FLEX, maximize flexibility FLUX, optimize interaction
  • 25. New Business Opportunities City On Demand Internal resources External resources 02.FLEX Shared School as community/neighborhood center, access facilities like gym and art class, services like training or couching Internal use External use 04.FLEX On Demand School as service, run by service operations using shared resources, optimizing its own footprint, demanding service operator 01. FIX In house School as a resource for educational purposes, including all necessary resources and services within its own premises 03. ADD Distributed Using external resources for enabling education and community objectives Lab for Learners | Jarmo Suominen 201423.5.2014 25
  • 26. MIT City Scope as a platform for value co creation in urban context
  • 27. Shanghai scale model Shanghai Scale Model
  • 28. 28 28Avatar Holotable
  • 29. SYMBOLIC VALUE Green campus / path Jarmo Suominen | Aalto University 2014 29
  • 30. EMOTIONAL VALUE Social density / amount of interaction Jarmo Suominen | Aalto University 2014 30
  • 31. OPERATIONAL VALUE Mobility Jarmo Suominen | Aalto University 2014 31
  • 32. ECONOMICAL VALUE Land use and investments Jarmo Suominen | Aalto University 2014 32
  • 33. TECHNICAL VALUE Wind load (building automation and infra) Jarmo Suominen | Aalto University 2014 33
  • 34. Real-Time Data Observatory & Urban Transformation Simulator of: •Movement of people •Movement of vehicles •Flow of goods •Energy flows •Wind flows •Solar access and shadows •Personal data and payment flows •Food networks •Urban lighting •Livability •Productivity •Disease •Crime •Creative output CityScope, Changing Places Group, MIT Media La Jarmo Suominen | Aalto University 2014 34
  • 35. Market To Market With Organization centric Solution centric User demands Customer value Quantitative metrics Qualitative metrics One way information Symmetrical knowledge Static solution Dynamic solution Added value Redeemimg value proposition Value exhange Customer relationship Maximizing profit Optimizing value From supply driven to service dominant solutions 35 Jarmo Suominen | Aalto University 2014
  • 36. Sushi
  • 37. Robust process design Clear solution space definition Customer centric choice navigation Urban App Store

×