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Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
Twitter Final
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Twitter Final

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  • 1. Twitter: Hype vs. Reality August 15th, 2009 Questions? [email_address] Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee. … live @
  • 2. Tonight’s Trainers Matt Blizek Night School Host @dfatraining Jen Nedau Air America www.jennedeau.com @humanfolly Adam Green PCCC www.boldprogressives.com @adamgreenonline Questions? nightschool@democracyforamerica.com 2
  • 3. What is Social Media
    • What does Social Media Offer?
    • Organizational efficiencies
    • Reduced transaction costs
    • Free advertising
    • Owning the brand on multiple platforms
    • Engaging new consumers
    • Two-way conversation
    • Social Media is relevant because:
    • Social Media is great for getting out the message
    • Reaches people where they are at
    • Interest based vs. friend based
    • A new way to communicate
    Questions? nightschool@democracyforamerica.com 3
  • 4. Social Media Stats Check out Marta Kagan’s: What the F**K is Social Media: One Year Later Questions? nightschool@democracyforamerica.com 4
  • 5. Connecting to the Viral Loop of Information Visual Content Image credit: Brian Solis & @Jess3 Questions? nightschool@democracyforamerica.com 5
  • 6. et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter is a natural extension of the way we speak. Questions? nightschool@democracyforamerica.com 6
  • 7. Tweeting Basics
    • Tweet: The result of posting to Twitter
    • RT: The result of reposting someone else’s tweet
    • H/T: Hat-tip, give credit where it’s due
    • @ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)
    • DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)
    • Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)
    • Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2
    Questions? nightschool@democracyforamerica.com 7
  • 8. “ Hi, my name is Jen. And I’m addicted to Twitter.” What about you? Questions? nightschool@democracyforamerica.com 8
  • 9. Questions?
    • Email:
    • [email_address]
    • Twitter: #dfans
    9
  • 10. Personal vs. Professional
    • Know thyself.
    • Know thy brand.
    • The personal is professional.
    my passion my job my interest Questions? nightschool@democracyforamerica.com 10
  • 11. Set Up A Profile. What’s Missing?
    • Twitter Checklist:
    • Short, interesting bio
    • Icon & background image
    • Link out to your website
    • Use @Replies
    • Use Bitly.com to track clicks
    • Follow people back
    • Use a real name
    Questions? nightschool@democracyforamerica.com 11
  • 12. Slowly making progress… Denial Surprise Acceptance Addiction It takes about three months to get someone on 100% board Got Questions? nightschool@democracyforamerica.com 12
  • 13. Measuring Your Brand Questions? nightschool@democracyforamerica.com 13
  • 14. www.search.twitter.com Or use search on Tweetdeck  Questions? nightschool@democracyforamerica.com 14
  • 15. How do I FIND Followers? Photo credit: Caroline Middlebrook How do I get people to follow me? Questions? nightschool@democracyforamerica.com 15
  • 16. Online Tools for Twitter
    • Tweetdeck ( http:// www.tweetdeck.com )
    • Twhirl ( http:// www.twhirl.org / )
    • Digsby ( http:// www.digsby.com / )
    Questions? nightschool@democracyforamerica.com 16
  • 17. Questions?
    • Email:
    • [email_address]
    • Twitter: #dfans
    17
  • 18. Thank you for listening! Need to catch up on earlier Night School presentations? Click below to order previous Night School episodes on DVD: Become a monthly Night School donor 18
  • 19. TWITTER AS AN ORGANIZING TOOL What’s it good for? Adam Green Twitter: @AdamGreenOnline
  • 20. Getting people to take action?
  • 21. PCCC/DFA: Vote for our target
  • 22.  
  • 23.  
  • 24. Twitter goes wild
  • 25. Twitter Impact
          • 330 clicks
          • 25 sign ups
          • 7.5% conversion
  • 26. Blog Impact
          • CROOKS AND LIARS
          • 2300 clicks
          • 1141 sign-ups
          • 49% conversion
          • OPEN LEFT
          • 135 clicks
          • 46 sign-ups
          • 24% conversion
          • FLASHBACK: Twitter: 330 clicks, 25 sign ups, 7.5% conversion
  • 27. Forrest The Fellow’s Impact
    • Posted voting link in comment sections of Daily Kos, FireDogLake, and CrooksAndLiars
    • 84 clicks
    • 34 sign-ups
    • 40% conversion
          • FLASHBACK: Twitter: 330 clicks, 25 sign ups, 7.5% conversion
  • 28. Auto-Email’s Impact
    • 1355 clicks
    • 312 actions
    • 23% conversion
          • FLASHBACK: Twitter: 330 clicks, 25 sign ups, 7.5% conversion
  • 29. Conversion analysis
          • Twitter: 7.5% conversion
          • Crooks and Liars blog: 49% conversion
          • OpenLeft blog: 24% conversion
          • Forrest’s blog comments: 40% conversion
          • Auto-email: 23% conversion
          • Initial DFA email: 65% conversion
          • Initial PCCC email: 73% conversion
  • 30. WHY?
  • 31. WHY?
    • My guess: Theory of change
  • 32. SO…WHAT’S TWITTER GOOD FOR?
  • 33. Conference Communication
  • 34. Sharing Links – No Other Action
    • Huffington Post:
    • Twitter is 1 of their top 5 link referrals.
  • 35. Communicating with reporters who follow you
    • POLITICO REPORTER:
    • “I use Twitter to gather info -- polling numbers, breaking news, links to smart analysis... That info comes from all sorts of folks, in politics full-time or just intense observers.”
  • 36. Communicating with reporters who follow you
    • JAKE TAPPER, ABC:
    • “I get interesting stuff from following some interesting thinkers on the L and R on twitter”   
  • 37. Communicating DIRECTLY with reporters
    • POLITICO REPORTER:
    • “ My suggestion would be to @ a journo when u see or hear something they may not know.   Be civil. Don't demand. But say: "hey 'reporter's name' did u see this new poll in the va gov race?"

Often, we haven't. So it's a great way to highlight info and get it directly to reporters.”    
  • 38. Communicating DIRECTLY with reporters
    • JAKE TAPPER, ABC:
    • “ People send me stuff at @jaketapper…Sharing stories, studies, and thoughtful critiques is in my view infinitely more constructive for political advocates of any stripe than using twitter/the internet as a way to vent and insult.”  
  • 39. Communicating DIRECTLY with reporters
    • GEORGE STEPHANOPOULOS, ABC:
    • “Regularly I tweet out my guests, ask for questions. Get several interesting ones back.” 
  • 40. Communicating DIRECTLY with reporters
    • AMY SCHATZ, WSJ:
    • “I use Twitter to provide links to my stories but also to answer reader questions. I only check it a few times a day so it’s not a great way to get in touch if its urgent, but I do try to respond to folks who ask questions.”
  • 41. Reporters may find you
    • AMY SCHATZ, WSJ:
    • “ I use Tweetdeck so I can keyword search stuff I cover (like FCC and "broadband stimulus") and I've found sources that way. I've also found its been a useful tool to let me see what people are doing or saying about the stuff I cover.”
  • 42. EXPERIMENTATION Twitter Petitions
  • 43. Twitter Petitions
  • 44.
    • “ Deal breaker”
  • 45. EXPERIMENTATION Twitter Fundraising
  • 46. BIG things to ask when doing Twitter activism
    • Is there a strategy?
    • Are there tangible metrics for success?
    • Opportunity cost?
    • Is clicking enough? OR Is theory of change evident?
    • Is there mutually reinforcing activism?
  • 47. Thank you.
    • Any questions?
    • Adam Green Twitter: @AdamGreenOnline

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