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DFA Night School: Twitter


DFA Night School is back to help you master the emerging art of Twitter. This new medium is rising faster than any other social networking platform, but is it destined to be overloaded with celebrity …

DFA Night School is back to help you master the emerging art of Twitter. This new medium is rising faster than any other social networking platform, but is it destined to be overloaded with celebrity gossip and trivia or will it become a revolutionary tool for social change? We will explore it's strengths and limitations as we work to separate the hype from Reality on using Twitter to organizing online.

Our guest trainers will be Adam Green from the PCCC (@adamgreenonline) and Jen Nedeau (@humanfolly) from Air America. This training will take place live from the Netroots Nation convention in Pittsburgh. You can be part of this great event for free right from your own home.

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  • 1. Twitter: Hype vs. Reality August 15th, 2009 Questions? [email_address] Twitter: #dfans Paid for by Democracy for America,, and not authorized by any candidate or candidate’s committee. … live @
  • 2. Tonight’s Trainers Matt Blizek Night School Host @dfatraining Jen Nedau Air America @humanfolly Adam Green PCCC @adamgreenonline Questions? 2
  • 3. What is Social Media
    • What does Social Media Offer?
    • Organizational efficiencies
    • Reduced transaction costs
    • Free advertising
    • Owning the brand on multiple platforms
    • Engaging new consumers
    • Two-way conversation
    • Social Media is relevant because:
    • Social Media is great for getting out the message
    • Reaches people where they are at
    • Interest based vs. friend based
    • A new way to communicate
    Questions? 3
  • 4. Social Media Stats Check out Marta Kagan’s: What the F**K is Social Media: One Year Later Questions? 4
  • 5. Connecting to the Viral Loop of Information Visual Content Image credit: Brian Solis & @Jess3 Questions? 5
  • 6. et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter is a natural extension of the way we speak. Questions? 6
  • 7. Tweeting Basics
    • Tweet: The result of posting to Twitter
    • RT: The result of reposting someone else’s tweet
    • H/T: Hat-tip, give credit where it’s due
    • @ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)
    • DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)
    • Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)
    • Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2
    Questions? 7
  • 8. “ Hi, my name is Jen. And I’m addicted to Twitter.” What about you? Questions? 8
  • 9. Questions?
    • Email:
    • [email_address]
    • Twitter: #dfans
  • 10. Personal vs. Professional
    • Know thyself.
    • Know thy brand.
    • The personal is professional.
    my passion my job my interest Questions? 10
  • 11. Set Up A Profile. What’s Missing?
    • Twitter Checklist:
    • Short, interesting bio
    • Icon & background image
    • Link out to your website
    • Use @Replies
    • Use to track clicks
    • Follow people back
    • Use a real name
    Questions? 11
  • 12. Slowly making progress… Denial Surprise Acceptance Addiction It takes about three months to get someone on 100% board Got Questions? 12
  • 13. Measuring Your Brand Questions? 13
  • 14. Or use search on Tweetdeck  Questions? 14
  • 15. How do I FIND Followers? Photo credit: Caroline Middlebrook How do I get people to follow me? Questions? 15
  • 16. Online Tools for Twitter
    • Tweetdeck ( http://www. tweetdeck .com )
    • Twhirl ( http://www. twhirl .org/ )
    • Digsby ( http://www. digsby .com/ )
    Questions? 16
  • 17. Questions?
    • Email:
    • [email_address]
    • Twitter: #dfans
  • 18. Thank you for listening! Need to catch up on earlier Night School presentations? Click below to order previous Night School episodes on DVD: Become a monthly Night School donor 18