Twitter: Hype vs. Reality August 15th, 2009 Questions? [email_address] Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee. … live @

Tonight’s Trainers Matt Blizek Night School Host @dfatraining Jen Nedau Air America www.jennedeau.com @humanfolly Adam Green PCCC www.boldprogressives.com @adamgreenonline Questions? nightschool@democracyforamerica.com 2

What is Social Media What does Social Media Offer? Organizational efficiencies Reduced transaction costs Free advertising Owning the brand on multiple platforms Engaging new consumers Two-way conversation Social Media is relevant because: Social Media is great for getting out the message Reaches people where they are at Interest based vs. friend based A new way to communicate Questions? nightschool@democracyforamerica.com 3

What does Social Media Offer?

Organizational efficiencies

Reduced transaction costs

Free advertising

Owning the brand on multiple platforms

Engaging new consumers

Two-way conversation

Social Media is relevant because:

Social Media is great for getting out the message

Reaches people where they are at

Interest based vs. friend based

A new way to communicate

Social Media Stats Check out Marta Kagan’s: What the F**K is Social Media: One Year Later Questions? nightschool@democracyforamerica.com 4

Connecting to the Viral Loop of Information Visual Content Image credit: Brian Solis & @Jess3 Questions? nightschool@democracyforamerica.com 5

et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter is a natural extension of the way we speak. Questions? nightschool@democracyforamerica.com 6

Tweeting Basics Tweet: The result of posting to Twitter RT: The result of reposting someone else’s tweet H/T: Hat-tip, give credit where it’s due @ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”) DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”) Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog) Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2 Questions? nightschool@democracyforamerica.com 7

Tweet: The result of posting to Twitter

RT: The result of reposting someone else’s tweet

H/T: Hat-tip, give credit where it’s due

@ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)

DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)

Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)

Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2

“ Hi, my name is Jen. And I’m addicted to Twitter.” What about you? Questions? nightschool@democracyforamerica.com 8

Questions? Email: [email_address] Twitter: #dfans 9

Email:

[email_address]

Twitter: #dfans

Personal vs. Professional Know thyself. Know thy brand. The personal is professional. my passion my job my interest Questions? nightschool@democracyforamerica.com 10

Know thyself.

Know thy brand.

The personal is professional.

Set Up A Profile. What’s Missing? Twitter Checklist: Short, interesting bio Icon & background image Link out to your website Use @Replies Use Bitly.com to track clicks Follow people back Use a real name Questions? nightschool@democracyforamerica.com 11

Twitter Checklist:

Short, interesting bio

Icon & background image

Link out to your website

Use @Replies

Use Bitly.com to track clicks

Follow people back

Use a real name

Slowly making progress… Denial Surprise Acceptance Addiction It takes about three months to get someone on 100% board Got Questions? nightschool@democracyforamerica.com 12

Measuring Your Brand Questions? nightschool@democracyforamerica.com 13

www.search.twitter.com Or use search on Tweetdeck  Questions? nightschool@democracyforamerica.com 14

How do I FIND Followers? Photo credit: Caroline Middlebrook How do I get people to follow me? Questions? nightschool@democracyforamerica.com 15

Online Tools for Twitter Tweetdeck ( http://www. tweetdeck .com ) Twhirl ( http://www. twhirl .org/ ) Digsby ( http://www. digsby .com/ ) Questions? nightschool@democracyforamerica.com 16

Tweetdeck ( http://www. tweetdeck .com )

Twhirl ( http://www. twhirl .org/ )

Digsby ( http://www. digsby .com/ )

Questions? Email: [email_address] Twitter: #dfans 17

Email:

[email_address]

Twitter: #dfans

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