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Cand Rec 4

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  • 1. Candidate Recruitment 6/24/09 Listen live on: Questions? [email_address] AIM: DFA Night School Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.
  • 2. Welcome to DFA Night School! Streaming live at: Now Available on iTunes Click here to subscribe: 2 Questions? nightschool@democracyforamerica.com Questions? Email: [email_address] AIM Instant Message: DFA Night School DFA Chair Jim Dean
  • 3. Tonight’s Trainers Bryan Hageny Deputy Training Director Jay Parmley Executive Director, South Carolina Democratic Party 3 Questions? nightschool@democracyforamerica.com
  • 4. <ul><li>Are some scouts better than others? </li></ul><ul><ul><ul><li>State Party </li></ul></ul></ul><ul><ul><ul><li>County Party </li></ul></ul></ul><ul><ul><ul><li>Consultant </li></ul></ul></ul><ul><ul><ul><li>Super Volunteers </li></ul></ul></ul><ul><li>Committee vs. Individual Responsibility </li></ul>Where to Start: People 4 Questions? nightschool@democracyforamerica.com
  • 5. Which Districts do we need a Democratic Candidate? Questions to be asked? A. Which districts are up for election in 2010? B. Which districts are there declared Democrats running? Are those declared Democrats credible? C. Which districts should Dems contest in 2010? GOAL IS TO HAVE ONE CREDIBLE CANDIDATE RUNNING IN EACH DISTRICT 5 Questions? nightschool@democracyforamerica.com
  • 6. Where to Start: Numbers? <ul><li>Be informed, not idealistic...research basic Field Plan info </li></ul><ul><ul><ul><ul><ul><li>Current Registration </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Turn % in last “similar” election </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Win # = 50% +1 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Dem. Performance </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Est. Dem. Turnout </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Vote Difference </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Persuasion Index </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li># of persuadable voters </li></ul></ul></ul></ul></ul>http:// www.democracyforamerica.com/fieldplanexercise http:// www.democracyforamerica.com/fieldplananswers 6 Questions? nightschool@democracyforamerica.com
  • 7. <ul><li>Current City Council Members </li></ul><ul><li>Current County Elected Officials </li></ul><ul><li>Current School Board Members </li></ul><ul><li>Appointees to local boards or commissions </li></ul><ul><li>Neighborhood Association leaders </li></ul>Potential Candidates: Usual Suspects 7 Questions? nightschool@democracyforamerica.com
  • 8. Potential Candidates: Unusual Suspects <ul><li>A. Leaders in service clubs and professional associations </li></ul><ul><ul><li>- Kiwanis, Rotary, NAACP, Labor Organizations, etc. </li></ul></ul><ul><li>B. Professions </li></ul><ul><ul><li>- Teachers, Social Workers, Attorneys, Small Business/Community Leaders </li></ul></ul><ul><li>C. Community Activists </li></ul>8 Questions? nightschool@democracyforamerica.com
  • 9. <ul><ul><li>At the minimum Google potential candidates </li></ul></ul><ul><ul><li>Lexis/Nexis search </li></ul></ul><ul><ul><li>Address and voter registration and history </li></ul></ul><ul><ul><li>Know past employment and educational history </li></ul></ul><ul><ul><li>Past campaign contributions (if any) </li></ul></ul>Background 9 Questions? nightschool@democracyforamerica.com
  • 10. Questions? Email: nightschool@democracyforamerica.com Instant Message: DFA Night School 10 Questions? nightschool@democracyforamerica.com
  • 11. <ul><li>“ Listen we won’t be funding your race, but we can offer…” </li></ul><ul><ul><li>Voter File </li></ul></ul><ul><ul><li>Campaign Training </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><ul><li>Speaking/Community Opportunities </li></ul></ul><ul><ul><li>GOTV Plan </li></ul></ul><ul><ul><li>Election Protection </li></ul></ul><ul><ul><li>Moral Support </li></ul></ul>Resources: Setting Realistic Expectations 11 Questions? nightschool@democracyforamerica.com
  • 12. Making the Ask: Basics <ul><li>Don’t hard sell the first time. </li></ul><ul><ul><li>Plant the idea in a persons head in order to gauge interest </li></ul></ul><ul><li>B. One on one private meeting </li></ul><ul><ul><li>Proves that you are serious advocate of candidacy </li></ul></ul><ul><ul><li>Facilitates an open and honest conversation </li></ul></ul>12 Questions? nightschool@democracyforamerica.com
  • 13. <ul><li>C. Prepare to talk about the district </li></ul><ul><ul><li>Prepare a list of their strengths and assets as well as the constituencies their candidacy may appeal to so they can visualize being a candidate </li></ul></ul><ul><ul><li>Discuss their educational and professional background and how that relates to the district </li></ul></ul><ul><ul><li>Explain the local resources available from local DFA groups/ County parties </li></ul></ul>Making the Ask: Basics (continued) 13 Questions? nightschool@democracyforamerica.com
  • 14. Making the Ask: Basics (continued) <ul><li>C. Prepare to talk about the district </li></ul><ul><ul><li>Let them know they aren't alone. Agree to connect them confidentially to other successful elected officials so they can talk about what its like to run a successful campaign </li></ul></ul><ul><ul><li>Invite them to a local DFA/County Party Meeting to meet local activists </li></ul></ul><ul><ul><li>Have a discussion about fundraising expectations for the race. Help them start thinking about people they know and can ask for contributions </li></ul></ul><ul><ul><li>Ask them to think all of this over, talk with family, friends, etc and set a time to get back together. Have a follow-up discussion within two weeks </li></ul></ul>14 Questions? nightschool@democracyforamerica.com
  • 15. Commitments and Timelines <ul><li>The earlier the better! </li></ul><ul><li>Have a candidate identified by November 2009 for the 2010 elections at the latest. </li></ul><ul><li>Give potential candidates firm deadlines to make a decision. From initial meeting, don’t allow them to wait longer than one month as a rule of thumb. </li></ul>15 Questions? nightschool@democracyforamerica.com
  • 16. Questions? Email: nightschool@democracyforamerica.com Instant Message: DFA Night School 16 Questions? nightschool@democracyforamerica.com
  • 17. Homework <ul><li>Do your homework to determine contestable districts. </li></ul><ul><li>Brainstorm 3 potential progressive Democrats to run in one of those districts. </li></ul><ul><li>Ask one of them to run! </li></ul>17 Questions? nightschool@democracyforamerica.com
  • 18. Thank you for joining us! Need to catch up on earlier Night School presentations? Order previous semesters on DVD (and help keep Night School free) www.democracyforamerica.com/nightschooldvd Join the DFA Trust www.democracyforamerica.com/trust 18 Questions? nightschool@democracyforamerica.com

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