Campus Organizing Final 3

Campus Organizing September 23th, 2009 Questions? Email - [email_address] AIM - DFA Night School Twitter - #DFA Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

Welcome to DFA Night School! Available on ITunes Click icon to subscribe: Got Questions? Email: [email_address] AIM Instant Message: DFA Night School Twitter: #DFA DFA Chair Jim Dean Questions? nightschool@democracyforamerica.com 2

Tonight ’ s Trainers 3 Shawn Walter IN Young Dems & Obama Organizer David Golemboski NETWORK Bryan Hageny DFA, Deputy Training Director Jessica Serrante Power Shift & Greenpeace Organizer

Fitting the Pieces Together
Five Components of a Campaign/Action
Goals
Strategy
Tactics
Timelines
Benchmarks
Questions? nightschool@democracyforamerica.com 4 Political Organizing Issue Advocacy Organizing Social Justice Organizing Campus Organizing

Myths of Campus Organizing Got Questions? nightschool@democracyforamerica.com 5
Students Don’t Care
Students Don’t Vote
Students Are Not an Efficient Use of a Campaign's/Organization’s Resources (People, Time and Money)
There is Less Interest in Progressive Organizing at Community Colleges, Tech Schools, and Religious Institutions

Challenges of Campus Organizing Got Questions? nightschool@democracyforamerica.com 6
Attention Span of Students
Organization & Membership Attrition
Passing the Baton

Questions? Email: [email_address] AIM : DFA Night School Twitter : #DFA 7

Political Organizing on Campus GOAL : To mobilize X number of volunteer hours, register Y number of new voters in the district, and turnout Z number of votes. STRATEGY: Determine student ’ s individual motivations for participation. Leverage student ’ s institutional relationships. Utilize student ’ s social networks and other forms of communication. Questions? nightschool@democracyforamerica.com 8

Recruitment & Voter Registration
First Impressions…
Move in day, student org. fairs, classroom storms.
Requires considerable resources
The resource paradox?
Your job is to use personal interaction to find campus leaders
Questions? nightschool@democracyforamerica.com 9
Then student club and Greek outreach
Less about finding leaders than delegating to existing ones
An effective delegation is one done with minimal expenditure of resources (people, time, $)

Getting Out the College Vote
Visibility
Not only materials, but also personal interaction
Voter Shuttles?
The Fruit of your Labor
GOTV is a barometer of a properly delegated campaign
Composure is key

Issue Advocacy & Movement Building GOAL To recruit, develop, and deploy X students, facilitating a formidable and sustainable organization, in order contribute to a larger parent movement. Collectively movements leverage to their resources to achieve measurable policy improvements. SRATEGY Determine student’s individual motivations for participation. Leverage student’s institutional relationships. Utilize social student’s social networks and other forms of communication. Questions? nightschool@democracyforamerica.com 11

Issue Advocacy & Movement Building
Fundraising: Making Tough Choices
Seek institutional donations
Know the players in your community
Set tangible fundraising goals for individuals
Remember Why You Recruit!
Treat recruitment as a campaign itself
Set clear goals, strategies, tactics, timelines, and benchmarks
Recruitment tactics
Phone banking, class raps, flyering, tabling
The tennis ball tactic...
Have a clear message
Ask yourself “why people should get involved?”

Issue Advocacy & Movement Building
Follow Up/Reactivation
Evaluate the experience to gain institutional knowledge
What we did well, what needs improvement
Develop an email list
Most importantly continue to ask for time, $, talent
Delegation/Team Building
Good Leaders create more leaders not more followers-delegate!
Delegate by realm: Transportation, Housing, Food, and Fundraising
Set regular debriefs with your volunteers to assess their progress

Social Justice Organizing GOAL Expose socioeconomic and political injustices, and make clear the connection between the lives of the privileged and the disadvantaged. Facilitate means by which students can work to change concrete realities through achievable means, in service of a vision of a more just and equitable world. STRATEGY Determine student ’ s individual motivations for participation. Leverage student ’ s institutional relationships. Utilize ]student ’ s social networks and other forms of communication. Questions? nightschool@democracyforamerica.com 14

What is "Whole Person" Organizing
Strengths of “Whole Person” Organizing
Promotes long-term and deep engagement
Offers reward for participants
Goes to the “core” of movement building: building a more progressive society
Challenges of “Whole Person” Organizing
Attracts fewer persons
Requires greater resources (people, time, and $)
Requires community infrastructure

Social Justice on Campus
Values-Based Messaging
Attracts passionate individuals
Attracts the passionate , but not necessarily many
Effective values-based messaging aligns your movement with a credible moral position
Personal Encounters
Makes need concrete
Keeps focus on those suffering
Creates an emotional connection

Questions? Email: [email_address] AIM : DFA Night School Twitter : #DFA 17

Ways to Get Involved on Your Campus
Shawn…
http://www.yda.org/
Jessica…
http://www.vpirg.org/vy
http://www.greenpeace.org/usa/campaigns/nuclear
David…
http://www.networklobby.org/resources/index.html

Thank you for listening! Need to catch up on earlier Night School presentations? Order previous Night School episodes on DVD: Become a monthly Night School donor 19 https://www.democracyforamerica.com/contribute/nightschool

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Campus Organizing Final 3

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Campus Organizing Final 3 — Presentation Transcript