C R E A T I N G I N N O V A T I V E
I N T E R F A C E S U S I N G
D E S I G N T H I N K I N G
Demian Borba
Design Thinker,...
• Graduated in Industrial Design (CEFET-PR)
• Graduated in Computer Science (UFAL)
• Crazy about Design, UX, Business and ...
dborba.com html5test.com
www.phonegapbootcamp.io
D E S I G N
T H I N K I N G
Experience Design Thinking in 20 hours and
learn how to bring innovation to your company.
A M A Z I N G U X
F I C T I O N
R E A L I T Y
H O W C A N W E
I N N O V A T E ?
I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIO...
W A T E R F A L L
REQUIREMENTS
DESIGN
IMPLEMENTATION
VERIFICATION
MAINTENANCE
?
S C R U M ?
D E S I G N
T H I N K I N G
E N D R E S U L T
V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business
D E S I R A B I L I T Y
The q...
T E A M
Science!
Medicine!
Engineering!
Administration!
Design!
...
C H A L L E N G E
Desenvolver uma embalagem que crie
uma excelente experiência para
o consumidor das películas ToNails.
D ...
E M P A T H Y
OBSERVE
INTERVIEW
EXPERIENCE
E X T R E M E
U S E R S
Source: Design Thinking Bootcamp (IntoActions 2013)
Source: Design Thinking Bootcamp (IntoActions 2013)
C U R I O U S
K I D
D E F I N E
PoV = persona + need + insight
I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIO...
H U M A N C E N T E R E D
D E S I G N
PROBLEM
DEFINITION
TONS OF INNOVATION
OPPORTUNITIES
PROBLEM
SOLVING
COMPETITIVE
ADVA...
Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING
N E E D S I N S I G H T S+
Needs + Insights = Meaningful Chal...
[ persona ] needs [ need ]
because [ insight ]
PERSONA + NEED + INSIGHT
emotions
depth
surprise
interview findings
observat...
I D E A T E
QUANTITY, not quality
P R O T O T Y P E
“Fail often to succeed sooner.” - IDEO
time spent on a project
costformistakes/changes
PROTOTYPE
fail & learn here
TOO LATE
EXTREME PROTOTYPING
T E S T
T E S T
LET PEOPLE USE YOUR PROTOTYPES
EXPERIMENT TO FIND BALANCE
OBSERVE THE EXPERIENCE (FILM IT)
SHORT VIDEO DEMOS
CONNE...
T R U S T
T H E
P R O C E S S
T R U S T
T H E
P R O C E S S
#1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com
W H A T A R E Y O U
W A I T I N G F O R ?
M U I T O
O B R I G A D O
Demian Borba
Design Thinker, Developer Evangelist
@demianborba
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Creating Innovative Interfaces using Design Thinking
Upcoming SlideShare
Loading in...5
×

Creating Innovative Interfaces using Design Thinking

2,681

Published on

See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)

Published in: Design, Business

Creating Innovative Interfaces using Design Thinking

  1. 1. C R E A T I N G I N N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G Demian Borba Design Thinker, Developer Evangelist @demianborba
  2. 2. • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created the Tech Centers in Universities • Created the project Design Thinking Now A B O U T M E
  3. 3. dborba.com html5test.com
  4. 4. www.phonegapbootcamp.io
  5. 5. D E S I G N T H I N K I N G
  6. 6. Experience Design Thinking in 20 hours and learn how to bring innovation to your company.
  7. 7. A M A Z I N G U X F I C T I O N
  8. 8. R E A L I T Y
  9. 9. H O W C A N W E I N N O V A T E ?
  10. 10. I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  11. 11. W A T E R F A L L REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?
  12. 12. S C R U M ?
  13. 13. D E S I G N T H I N K I N G
  14. 14. E N D R E S U L T V I A B I L I T Y Capable of becoming actual, useful, practicable Business D E S I R A B I L I T Y The quality of being desirable Human Values F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
  15. 15. T E A M Science! Medicine! Engineering! Administration! Design! ...
  16. 16. C H A L L E N G E Desenvolver uma embalagem que crie uma excelente experiência para o consumidor das películas ToNails. D E S I G N
  17. 17. E M P A T H Y
  18. 18. OBSERVE INTERVIEW EXPERIENCE
  19. 19. E X T R E M E U S E R S Source: Design Thinking Bootcamp (IntoActions 2013)
  20. 20. Source: Design Thinking Bootcamp (IntoActions 2013)
  21. 21. C U R I O U S K I D
  22. 22. D E F I N E PoV = persona + need + insight
  23. 23. I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  24. 24. H U M A N C E N T E R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight
  25. 25. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING N E E D S I N S I G H T S+ Needs + Insights = Meaningful Challenge
  26. 26. [ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution F O R M U L A
  27. 27. I D E A T E QUANTITY, not quality
  28. 28. P R O T O T Y P E “Fail often to succeed sooner.” - IDEO
  29. 29. time spent on a project costformistakes/changes PROTOTYPE fail & learn here TOO LATE
  30. 30. EXTREME PROTOTYPING
  31. 31. T E S T
  32. 32. T E S T LET PEOPLE USE YOUR PROTOTYPES EXPERIMENT TO FIND BALANCE OBSERVE THE EXPERIENCE (FILM IT) SHORT VIDEO DEMOS CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS
  33. 33. T R U S T T H E P R O C E S S
  34. 34. T R U S T T H E P R O C E S S
  35. 35. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com
  36. 36. W H A T A R E Y O U W A I T I N G F O R ?
  37. 37. M U I T O O B R I G A D O Demian Borba Design Thinker, Developer Evangelist @demianborba
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×