Creating Innovative Interfaces using Design Thinking

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See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)

See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)

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  • 1. C R E A T I N G I N N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G Demian Borba Design Thinker, Developer Evangelist @demianborba
  • 2. • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created the Tech Centers in Universities • Created the project Design Thinking Now A B O U T M E
  • 3. dborba.com html5test.com
  • 4. www.phonegapbootcamp.io
  • 5. D E S I G N T H I N K I N G
  • 6. Experience Design Thinking in 20 hours and learn how to bring innovation to your company.
  • 7. A M A Z I N G U X F I C T I O N
  • 8. R E A L I T Y
  • 9. H O W C A N W E I N N O V A T E ?
  • 10. I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  • 11. W A T E R F A L L REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?
  • 12. S C R U M ?
  • 13. D E S I G N T H I N K I N G
  • 14. E N D R E S U L T V I A B I L I T Y Capable of becoming actual, useful, practicable Business D E S I R A B I L I T Y The quality of being desirable Human Values F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
  • 15. T E A M Science! Medicine! Engineering! Administration! Design! ...
  • 16. C H A L L E N G E Desenvolver uma embalagem que crie uma excelente experiência para o consumidor das películas ToNails. D E S I G N
  • 17. E M P A T H Y
  • 18. OBSERVE INTERVIEW EXPERIENCE
  • 19. E X T R E M E U S E R S Source: Design Thinking Bootcamp (IntoActions 2013)
  • 20. Source: Design Thinking Bootcamp (IntoActions 2013)
  • 21. C U R I O U S K I D
  • 22. D E F I N E PoV = persona + need + insight
  • 23. I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  • 24. H U M A N C E N T E R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight
  • 25. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING N E E D S I N S I G H T S+ Needs + Insights = Meaningful Challenge
  • 26. [ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution F O R M U L A
  • 27. I D E A T E QUANTITY, not quality
  • 28. P R O T O T Y P E “Fail often to succeed sooner.” - IDEO
  • 29. time spent on a project costformistakes/changes PROTOTYPE fail & learn here TOO LATE
  • 30. EXTREME PROTOTYPING
  • 31. T E S T
  • 32. T E S T LET PEOPLE USE YOUR PROTOTYPES EXPERIMENT TO FIND BALANCE OBSERVE THE EXPERIENCE (FILM IT) SHORT VIDEO DEMOS CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS
  • 33. T R U S T T H E P R O C E S S
  • 34. T R U S T T H E P R O C E S S
  • 35. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com
  • 36. W H A T A R E Y O U W A I T I N G F O R ?
  • 37. M U I T O O B R I G A D O Demian Borba Design Thinker, Developer Evangelist @demianborba