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Creating Innovative Interfaces using Design Thinking
 

Creating Innovative Interfaces using Design Thinking

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See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)

See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)

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    Creating Innovative Interfaces using Design Thinking Creating Innovative Interfaces using Design Thinking Presentation Transcript

    • C R E A T I N G I N N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G Demian Borba Design Thinker, Developer Evangelist @demianborba
    • • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created the Tech Centers in Universities • Created the project Design Thinking Now A B O U T M E
    • dborba.com html5test.com
    • www.phonegapbootcamp.io
    • D E S I G N T H I N K I N G
    • Experience Design Thinking in 20 hours and learn how to bring innovation to your company.
    • A M A Z I N G U X F I C T I O N
    • R E A L I T Y
    • H O W C A N W E I N N O V A T E ?
    • I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
    • W A T E R F A L L REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?
    • S C R U M ?
    • D E S I G N T H I N K I N G
    • E N D R E S U L T V I A B I L I T Y Capable of becoming actual, useful, practicable Business D E S I R A B I L I T Y The quality of being desirable Human Values F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
    • T E A M Science! Medicine! Engineering! Administration! Design! ...
    • C H A L L E N G E Desenvolver uma embalagem que crie uma excelente experiência para o consumidor das películas ToNails. D E S I G N
    • E M P A T H Y
    • OBSERVE INTERVIEW EXPERIENCE
    • E X T R E M E U S E R S Source: Design Thinking Bootcamp (IntoActions 2013)
    • Source: Design Thinking Bootcamp (IntoActions 2013)
    • C U R I O U S K I D
    • D E F I N E PoV = persona + need + insight
    • I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
    • H U M A N C E N T E R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight
    • Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING N E E D S I N S I G H T S+ Needs + Insights = Meaningful Challenge
    • [ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution F O R M U L A
    • I D E A T E QUANTITY, not quality
    • P R O T O T Y P E “Fail often to succeed sooner.” - IDEO
    • time spent on a project costformistakes/changes PROTOTYPE fail & learn here TOO LATE
    • EXTREME PROTOTYPING
    • T E S T
    • T E S T LET PEOPLE USE YOUR PROTOTYPES EXPERIMENT TO FIND BALANCE OBSERVE THE EXPERIENCE (FILM IT) SHORT VIDEO DEMOS CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS
    • T R U S T T H E P R O C E S S
    • T R U S T T H E P R O C E S S
    • #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com
    • W H A T A R E Y O U W A I T I N G F O R ?
    • M U I T O O B R I G A D O Demian Borba Design Thinker, Developer Evangelist @demianborba