What is the GROUNDSWELL?How is it changing business?
Demetrio P Maguigad@npcommunicator
Demetrio P Maguigad@npcommunicator
social media policyDemetrio P Maguigad@npcommunicator
social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for...
culture + voiceDemetrio P Maguigad@npcommunicator
anticipate engagements
sets guidelinesDemetrio P Maguigad@npcommunicator
prevents/responds to crisisDemetrio P Maguigad@npcommunicator
adapts through timeDemetrio P Maguigad@npcommunicator
Control             Somewhat Control            No ControlOur own website        Employees or staff       Other people’s w...
People + Rules +        GuidelinesDemetrio P Maguigad@npcommunicator
social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for...
How are people using social technologies?
How should we evaluate  and approach new    technologies?
Does the technology enable people to connect in new ways?
Is it effortless to sign up and use?
Does it shift power from institutions to people?
Does the community generate enough content to sustain itself?
Is it an open platform that invites others to connect?
Do they serve your intended goals?
• Assignments Due Next Week:• Read Chapter 3 in Groundswell and write a  short response to what you read on your blog.• Co...
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
Social Media & PR Strategies course: First Lecture
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Social Media & PR Strategies course: First Lecture

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  • What are the intentions of millions of people participating in social technologies around the world? What do we all hope to achieve by participating online?
  • Is it to escape reality?845 million people actively logging on to facebook as of december 201110.2 million subscriber to the online game World of Warcraft
  • Is it to explain and define our world?People have used the web to share knowledge – the website TED has gained over 500 million views
  • To explore ourselves and the world around us?Many of us use the web to learn something new. The number of online college courses continue to rise every year
  • To explore ourselves and the world around us?As of May 2012, Symantic blocked 5.5 billion malicious cyber attacks
  • To heal the world around us?
  • Creating original content to share with others online
  • Connecting on Social Networks to create relationships
  • Collaborating to accomplish something
  • Reacting to each other and events
  • Organizing Content on the web
  • Accelerating Consumption of infomration
  • Social Media & PR Strategies course: First Lecture

    1. 1. What is the GROUNDSWELL?How is it changing business?
    2. 2. Demetrio P Maguigad@npcommunicator
    3. 3. Demetrio P Maguigad@npcommunicator
    4. 4. social media policyDemetrio P Maguigad@npcommunicator
    5. 5. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology• Prevents and responds to communications crisis• Adapts over timeDemetrio P Maguigad@npcommunicator
    6. 6. culture + voiceDemetrio P Maguigad@npcommunicator
    7. 7. anticipate engagements
    8. 8. sets guidelinesDemetrio P Maguigad@npcommunicator
    9. 9. prevents/responds to crisisDemetrio P Maguigad@npcommunicator
    10. 10. adapts through timeDemetrio P Maguigad@npcommunicator
    11. 11. Control Somewhat Control No ControlOur own website Employees or staff Other people’s websitesAnd blog and blogs Social Media profilesOur own brochures and accounts Comments and reviews on other people’sOur mission Other people’s websites and blogs comments on our blogOur messages or social pages Reactions or responses to services, products orOur Policies Search brand… Things we have … Things we can … Things we can notthe power to create influence but may not influence or makeand make absolute have the final say on… decisions on…decisions on…
    12. 12. People + Rules + GuidelinesDemetrio P Maguigad@npcommunicator
    13. 13. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology• Prevents and responds to communications crisis• Adapts over timeDemetrio P Maguigad@npcommunicator
    14. 14. How are people using social technologies?
    15. 15. How should we evaluate and approach new technologies?
    16. 16. Does the technology enable people to connect in new ways?
    17. 17. Is it effortless to sign up and use?
    18. 18. Does it shift power from institutions to people?
    19. 19. Does the community generate enough content to sustain itself?
    20. 20. Is it an open platform that invites others to connect?
    21. 21. Do they serve your intended goals?
    22. 22. • Assignments Due Next Week:• Read Chapter 3 in Groundswell and write a short response to what you read on your blog.• Complete your Client Proposal Form

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