Session5: Memes, flashmobs, viral videos and youtube oh my!
MEME"an idea, behavior or style that spreads from person toperson within a culture.”A meme acts as a unit for carrying cultural ideas, symbols orpractices, which can be transmitted from one mind toanother through writing, speech, gestures, rituals or otherimitable phenomena. Supporters of the concept regardmemes as cultural analogues to genes in that they self-replicate, mutate and respond to selective pressures.Coined by British Evolutionary Biologist Richard Dawkins
Youtube.com: Video Virality in Social Technologies1,500 plus CPDRC inmates of the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines rehearse Thriller! http://www.youtube.com/watch?v=hMnk7lh9M3o Mall of Asia 2009 http://www.youtube.com/watch?v=r-BJSLzAiRo Milan 2010 http://www.youtube.com/watch?v=6Y_IPWyYcps&feature=related MP3 Experiment 2011 http://www.youtube.com/watch?v=ZG7F9G4AEak&feature=fvwrel VTM Belgium: Commercial use of the Flash Mob http://www.youtube.com/watch?v=bQLCZOG202k&feature=related
How do you teach the world to dance? Gangnam StylePsy goes viral on the webhttp://www.youtube.com/watch?v=9bZkp7q19f0Reactions around the worldhttp://www.youtube.com/watch?v=GW7sP5OLWxE&feature=relatedFlashmobs Gangnam Style Indonesiahttp://www.youtube.com/watch?v=CZ2hFlLMBg4&feature=relatedBritney Spears learns how to dance Gangnam Stylehttp://www.youtube.com/watch?v=QZmkU5Pg1sw&feature=related
Assignments• Go to http://www.youtube.com/charts/.• Choose either Today, This Week or This Month.• Click Play all and watch at least 30 mins of video but no more then 1 hour.• Based on what you watch, respond to the following questions:1. According to YouTube, what was going on in the world the past 24 hours, week, month…?2. (Option 1) Describe one video you watch on the playlist that appealed to you the most emotionally and explain why?3. (Option 2) Describe one video you watch on the playlist that educated you about something. How did it do it? What did you learn?4. (Option 3) Describe one video you watch that introduces a product. Did the product video appeal to you emotionally or provide or educate you more about what it does and how it would help you? Explain why.
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