This document provides guidance for developing a social media plan for a client. It outlines 5 key steps: 1) Understanding the target audience, 2) Establishing objectives and goals, 3) Developing a strategy, 4) Choosing tools and tactics, and 5) Measuring results and making adaptations. It also discusses researching the client's needs, business goals, current relationships/audience, industry, and communications channels. Students are assigned to create a 6+ page brief and presentation recommending a social media plan for a coffee shop client based on research and analysis of the client and industry.