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Session3 strategic approaches

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  • Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.

Transcript

  • 1. Session 3 Strategic Approaches to Social Media
  • 2. Streisand Effect in Effecthttp://www.buzzfeed.com/lyapalater/the-fiercest-moments-from-beyonces-halftime-show
  • 3. Social Media PolicyA document that sets the rules and guidelines foronline engagement for its designated or definedstaff. It should reflect the company culture andvoice, anticipate audience engagement, setguidelines for engagement and prevent and respondto communications crisis on specific socialcommunications platforms. It should always includeand define people, rules and guidelines.
  • 4. Framing Social Media for Clients
  • 5. Problem solving1. Identify the problem first2. Assess the situation3. Develop a plan of action4. Acquire the tools to fix the problem5. Execute your plan6. Test your results
  • 6. Getting ready for Social1. Know what to wear: Prepare your message and define channels of communications based on the social situation.2. Know who you want to engage: Understand the differences between niche groups and their roles.3. Interact with audiences: Audience communications involves both listening and conversing.4. Develop relationships: It’s not all about a popularity contest it’s about engagement and developing meaningful relationships with audiences.5. Develop an influence through engagement and relationships
  • 7. The Social Technographics Profile
  • 8. The Audience Technographics Profile Most Influential { 1. Creators 2. Conversationalists Organizers { 3. Critics 4. Collectors Requires more time and knowledge of tools The Majority { 5. Joiners 6. Spectators 7. Inactives http://empowered.forrester.com/tool_consumer.html
  • 9. BREAK
  • 10. 5 Steps for developing your social media plan1. People: Who are you engaging? What are they ready for based on what they are already doing?2. Objectives and Goals: What do you want to accomplish by using social media?3. Establish Strategy: What is it that you want to change if you are successful achieving your objectives and goals?4. Establish Tools and Tactics: Based on people, objectives and strategies, what will you build and use? How will you use them?5. Measure Results and Adapt: What are the indicators or metrics that will help you understand that you have succeeded or need to correct?
  • 11. Key Objectives Nurturing A Community: Building authority Sustain: Allowing supporters to help each other Energizing Supporters to Act: Rallying key supporters towards an action or cause tools Conversing & Talk: Building relationships by creating and participating in conversations--direct engagementListen & MonitorCollecting info and insights through conversations time
  • 12. Objectives ToolsPeople Strategy Analysis & Goals & Tactics
  • 13. Review1. Social Media Policy2. Learn how to frame social media to your clients3. Social Technographics Profiles4. 5 Steps for developing your social media plan5. 5 Key Strategies
  • 14. Homework1. Read Chapter 3 and write a short response on your blog.2. Finalize your choice for a Semester Client. Get approval from me and the small business.