Demetrio MaguigadNew Media Manager Community Media Workshop at Columbia College600 S. Michigan AveChicago, IL 60605Tel: 312-369-6400Fax: 312-369-6404Direct Line: 312-369-7499Email: email@example.comTwitter: http://www.twitter.com/dmaguigad
The Social Web is… well, SOCIAL…Not for everyone, but people participating can and have:Meet other like minded people – get organizedOutreach and organize eventsCreate support for your causeInform and educate broad audiencesRaise moneyIncrease web traffic to websitesAnd much more….As an organization, have a policy on how you communicate over the social web.Establish an individual identity (Avatar) that is personable, approachable and honest. Building your authority over the web is key.Invest in monitoring and listening in on conversations in blogs, social networks, twitter, etc.
The web used to be static and linear. Conversation flowed in only one direction because of the technology standard of the earlier version of the web.
Web 2.0 is dynamic. Content and form are separated. Information is liberated from its container and can be shared with others.
The Social Web and its tools continues to grow and evolve. How will you know which tools to use?
Persuade: Influence your audience to form an opinion and take specific immediate action.Nonprofits should persuade audiences to support their mission. Inform: Factual information, gain knowledge of something and make an action based on that knowledge.Educate: Provide an experience that will enhance their understanding whether or not it leads to an action.Entertain: Appeals to their emotions. Provides experience that is positive. Attracts their personal interest.
Leap into the Social Web<br />Demetrio P. Maguigad, <br />Community Media Workshop<br />
“Understand the tools that will work best for you. Have a way to measure your impact. ”<br />“Explore the social web, find shared interests and listen in on conversations”<br />“Have a plan and craft messages and content that speaks to your audience”<br />Social Media can be like any social gathering or party. You present yourself, listen in, chat with new people, as well as interact in groups of other like minded people.<br />
Have a Plan<br />Understand your Organizational goals.<br />Have a communications plan that supports your goals.<br />Identify your audiences on the ground and online.<br />Identify the tools and resources you will need.<br />Measure your impact.<br />
Online goals for your website<br />Persuade<br /><ul><li>Inform
Listen in on your audiences<br />• Loyal Fans & Supporters<br />• Potential Supporters<br />• Others<br />