Policy & Social Change: Voting & contacting local officials in government
Organizational Goal Online Goals Program Goal : Increase number of participants in our youth Outreach program. Facts: Youth participants are Ages 12 to 18 Must have parent or Guardian consent to register
Persuade youth and parents to register for program
Inform them how they can register, how much it costs, when and where it will take place, etc.
Educate them on the benefits of the program
Entertain them with story testimonies through video, images and more or perhaps ask former participants to add comments on their experience.
Communicate to Your Audiences: Content & Image Branding Understand who you are communicating to. Present your content and image based on your target audience, their culture and their needs. Use New Media to create, develop & nurture relationships with your audience. Pull your audiences towards your priority goal.
Why is this important to know? This became the new format to allow dynamic content Blogs…. RSS Feeds… Aggregation… Readers… Comments… Tweeting… Mashups… Networking… etc… Let’s figure out what all this stuff is…
Wrap Up and Q & A • Plan your work and work your plan. • Know who you are communicating with and know how to pitch them. • Understand the tools that will help you with obtaining your goals. • Take time to process and discover.
Thank You… Keep in Touch! Demetrio Maguigad, New Media Manager Community Media Workshop [email_address] 312-369-7449 Tweet: @dmaguigad Skype: criticalcast Find me on Facebook!
HTML vs XML …A little technical but worth noting! WEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm) WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc) Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)