Information Architecture and Content Planning for the Web

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How do you determine where to put that new campaign? Or how many donate buttons should go on the homepage? In this webinar we'll introduce our methods a LimeRed Studio on how we make decisions about what goes where on the web. Hint: It starts with getting to know your users.

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Information Architecture and Content Planning for the Web

  1. 1. Information architecture 101 What goes on your website and where?
  2. 2. Introduction Who’s in the room?
  3. 3. Agenda • • • • • • How to identify audiences and define users Gathering information about audiences & users Mapping audiences & users Mapping and organizing content User goals and flows Wrapping things up
  4. 4. Problems
  5. 5. Website Problems • • • • • • • • Too Much Content Too Much Content on the Home Page User’s Can’t Find Anything No Starting Point! High Bounce Rates & Low Engagement Looks Ugly! Don’t Know Where To Start Other…
  6. 6. What is Information Architecture? • Intentionally designed with users in mind and starts with them. • It’s the basic structure of how information is organized so users can complete a goal. • Provides hierarchy and helps understand how to prioritize content. • Guides users towards a certain path and provide them options.
  7. 7. Identifying users
  8. 8. Gathering information Listening & Research • Interviews • Analytics • Trends • Personas
  9. 9. User Groups & Goals Prioritizing users & their needs • Impression goals • Collection goals • Action goals
  10. 10. Where can I get information? Do they align with our program & mission? Who can I interview? What will the experience be like? How can we fund them? How do I get involved? What will the experience be like? What services are available? How do I get involved? How can I get resources? How will I benefit from them? How much does positioning cost?
  11. 11. Supporters Impression Goal: Trustworthy, Reliable, Prestigious Collection Goal: History, Mission, Programs & Activities Action Goals: Contact, Give Money Members of Our Community Impression Goal: Trustworthy, Positive, Engaging Collection Goal: Programs & Activities, Services Action Goals: Contact, Volunteer, Participate People who will Tell Our Story Impression Goal: Reliable, Unique Collection Goal: Current Activities, Stories, Data Action Goals: Contact for interview, Share stories
  12. 12. Mapping Content • Organizing content • User flows and goals
  13. 13. Review • • Identify Audiences • • • Organize audiences into user groups Conduct research and collect insights, data and information Establish impression, collection & action goals Organize content based on user goals and flows
  14. 14. Register for our Full -Day Session Wednesday, February 26, 2014 http://www.limeredstudio.com/what-we-do/full-day-training/
  15. 15. Thank You! We would appreciate telling others what you thought about this webinar You can also follow us! Sign up for our newsletter or read our blog at http://www.limeredstudio.com/ Follow us on Facebook at https://www.facebook.com/limeredstudio or on Twitter at https://twitter.com/limeredstudio

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