Heartland Alliance Social Media Training
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Transcript

  • 1. Social media strategy + tactics + tools Presented by Demetrio P. Maguigad
  • 2. Welcome
    • What we will be covering:
    Strategies and overview of the Social Web Tactics: Things for the day-to-day Tools: Which ones? How do we best use them?
  • 3. Why Social Media?
    • While it has taken Television 13 years to reach a market audience of 50 million
    It took Facebook only 2 years If Facebook were a country, it would be the third largest in the world!
  • 4. MYTH
    • Social Media is FREE!
    Although most online social media tools are Free of cost, to be successful you need to invest your time to be successful.
  • 5. Strategy
    • First, What is Social Media + the Social Web?
    Well, it’s kind of like…
  • 6.  
  • 7. Strategy
    • First, What is Social Media + the Social Web?
    Well, it’s kind of like… The High School Dance … or any other Social Gathering Preparation Presentation Interaction Listening & Monitoring Participating Sharing
  • 8. Have a plan
    • “ Think Strategically, Act Tactically…”
  • 9. Define your goals
    • FOUR BASIC GOALS OF ONLINE COMMUNICATION:
    To Inform : addressed to people who are already looking for you. To Educate : addressed to people who may not be looking for you but would like to build their knowledge base. To Persuade : addressed to people who do not have an opinion about you or who may disagree with you. To Appeal to the Emotions : addressed to a wide audience
  • 10. Goals
    • You should be able to quantify or qualify real measurable results
    Your goals should always support your organization’s mission Acquire the appropriate tools to measure your success
  • 11. MYTH
    • If you build it (website, blog, facebook page), they will come…
    People will not visit you online unless you first have a strategy to invite them there.
  • 12. Tactics
    • MANAGEMENT
    Develop a Social Media Policy Monitoring Push + Pull
  • 13.  
  • 14. TOOLS
    • Do I need to be on every social network? How do you choose which one’s to use?
  • 15. How do you fix a broken sink?
  • 16.  
  • 17. Choosing your tools
    • Identify the problem or issue first
    Establish a plan and define your goals Identify the tools to help you reach your goals
  • 18. Facebook
    • Profiles
    Pages Causes Facbook Ads
  • 19. Other networks and social platforms
    • LinkedIn
    Twitter MySpace FourSquare Others
  • 20. Twitter
    • Follow
    Listen in Converse Hashtags URL shorteners
  • 21. Anatomy of a Tweet
    • RT @ mattkoltermann : #11ntc wireless internet #fail video from @ ntenorg ...love! http://bit.ly/edhy7r
  • 22. Using a social media dashboard
    • Social Management
    Hootsuite Tweetdeck Seesmic
  • 23. Broadcasting
    • Creating and Sharing Content
    Youtube + Vimeo Blogging: Wordpress + Typepad + Blogspot Live Broadcasting: Cover it Live + uStream + Qik
  • 24. SEO + Metrics
    • Search Engine Optimization
    Analytics Tools
  • 25. SEO
    • Organizing your blog and website
    Adding Tags and Categories Meta Data Adding Links Keep Content Fresh
  • 26. Case Studies & Sharing from our experiences
  • 27. Social media game
    • RULES
    • Each group has a set of cards
    • Each group given an objective card and 10 credits to work with
    • Develop a strategy, define goals
    • Each group receives a situation card
    • Each group presents their strategy
  • 28. BRINGING IT ALL TOGETHER
    • Think Strategically—Have a plan
    Understand tactics to manage your time and make the most from your online communicating Define what needs to be done first, then choose your tools Identify how you’ve made an impact by using metrics Q + A
  • 29. Social media strategy + tactics + tools THANK YOU! Demetrio P. Maguigad [email_address] Follow @dmaguigad + @npcommunicator www.communitymediaworkshop.org