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List Building
 

List Building

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    List Building List Building Presentation Transcript

    • List Building
      Copyright Demetrios Tzortzis 2009
    • Contents
      Pt 1: Building a Double Opt-in Email System………………………………………………….. 1
      Pt 2: Methods of List Building…………………………………………………. 2
      Pt 3: Using AWeber to Create an
      Auto Responder System………………………. 3
      Copyright Demetrios Tzortzis 2009
    • Pt 1: Building a Double Opt in Email System
      A double opt-in email system is a bulk email system in which subscribers have given the sender permission via a web link to send them email
      Using micro lists
      Micro lists are small, detailed, niche email lists
      Valuable because a micro list is very targeted
      Creating a double opt-in mass email system
      Drive traffic to your email form either organically or inorganically
      Online resources for creating an auto responder double opt-in email system:
      ConstantContact.com
      Aweber.com
      Officevp.com
      Copyright Demetrios Tzortzis 2009
    • Pt 1: Building a Double Opt in Email System
      When sending a blast email, include a link to a capture site that the email user can visit
      If the user visits the site and enters their email into the capture page then they have opted in to receive further emails from you
      Rules for creating a double opt-in system
      Do not use a deceptive marketing ploy in the headline of the blast email
      Include a link for people to opt out of receiving further emails
      Include a physical address in your email
      Copyright Demetrios Tzortzis 2009
    • Pt 2: Methods of List Building
      Organic methods of list building:
      Use link building: Put links to you capture page on your blog, YouTube account, Facebook, etc.
      Use SEO: Optimize your articles and other content for search engines
      Inorganic methods of list building
      Purchase a list: Purchase a large list from a site like eMarketingservices.com and sent an email blast with a link to your capture page
      Pay-per-click: Purchase space from Google, Facebook, etc and create an ad with a link to your capture page
      Copyright Demetrios Tzortzis 2009
    • Pt 3: Using AWeber to Create an Auto Responder System
      Create an account on AWeber.com
      AWeber has different levels of accounts; select the one that is best for you
      Create individual email lists under your account
      Select “Create and Manage Lists”
      To create a new list, select “Create a New List”
      Specify a list name and enter a description
      Enter your company name and links and select “next”
      Enter your confirmation headline and message
      AWeber must confirm the information that you entered
      Enter a welcome email for when someone subscribes
      Create a web form to further refine your emails
      After set up is complete, AWeber will provide an HTML code to enter the auto responder system directly on your website
      Copyright Demetrios Tzortzis 2009