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Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
Building a Winning Mobile Commerce Strategy with Demandware Mobile
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Building a Winning Mobile Commerce Strategy with Demandware Mobile

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Mobile commerce is revolutionizing how consumers shop, requiring retailers to build a mobile strategy that will drive online revenue, in-store traffic and create an overall richer shopping experience. …

Mobile commerce is revolutionizing how consumers shop, requiring retailers to build a mobile strategy that will drive online revenue, in-store traffic and create an overall richer shopping experience. This webinar explores how you can build a winning mobile commerce strategy including: * Important market trends driving mobile commerce & key best practices to consider in defining your mobile strategy * How leading retailers like Columbia, Nine West, JTV, Burton Snowboards and others are using Demandware Mobile * How you can quickly and affordably jumpstart your mobile strategy with Demandware Mobile whether you have an existing mobile strategy or not This webinar was delivered by Gary Lombardo who leads Demandware’s multichannel, mobile and social commerce marketing. Learn more about Demandware Mobile at www.demandware.com/mobile

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  • 1. Building a Winning Mobile Commerce Strategy with Demandware Mobile
    Gary Lombardo
    The Mobile Commerce Guy
    April 7, 2011
  • 2. What’s On Tap for Today….
    2
    • Impact of Mobile
    • 3. Getting Set Up for Success
    • 4. Demandware Mobile
    • 5. Demo
    • 6. Q & A
    • 7. What You Need to Do Next
  • But First….Demandware
    “Demandware is the leading on-demand solution”
    “Demandware is the leading on-demand B2C ecommerce software offering.”
    “Visionary”
    3
  • 8. Demandware Clients (partial list)Leading Brands Choose Demandware
    4
  • 9. Mobile Commerce: The Time is Now
  • 10. Scenario #1
    Spring Collection Landing Page
    Setting Yourself Up for Success
  • 11. Fulfillment
    Store POS
    mPOS
    eCommerce
    Mobile
    Call Center
    Social
    Be Customer Centric
  • 12. 8
    Build a Strong FoundationStart with mobile phones & the mobile web
  • 13. Take the Long ViewGo for flexibility & functionality
    9
  • 14. 10
    Make the User Experience Count
  • 15. Scenario #1
    Spring Collection Landing Page
    Demandware Mobile
  • 16. Demandware Mobile Browser-Agnostic Mobile Storefront
    12
    Unique Features
    Core Features
  • Demandware MobileWhat’s Included
  • 37. The Demandware Mobile Difference
    14
  • 38. Scenario #1
    Spring Collection Landing Page
    Demo
  • 39. Jewelry TelevisionA 360-Degree Shopping Experience
    Unified Mobile Web, Mobile Native Apps and Website
    • Live stream video shopping
    • 40. Virtual ring sizer
    • 41. Gemopedia mobile gemstone guide
    • 42. GPS channel finder
  • Barney’s New YorkEnergizing Traditional Media
    Mobile 2D Code for Content-Rich Shopping Experience
    • Multichannel campaign across print, online, in-store
    • 43. Consumers scan using mobile device
    • 44. Driven to content-rich shopping experience on mobile optimized website
  • House of FraserCreating a Richer In-Store Experience
    18
    In-Store Terminals & iPad Concierge
    • Buy & Collect: for online orders & next day in-store pick up
    • 45. iPads & in-store terminals available for customers to use for additional shopping & online purchases while waiting
    • 46. Staff assist when items are out of stock
  • Mobile & The Evolving Retail Experience
    19
    Mobile wallet
    Mobile Point-of-Sale (mPOS)
    Hybrid apps
    Tablet Clienteling
    Augmented
    Reality
    Location based services
    2D Codes
  • 47. Demandware MobileGet Started Today
    Schedule a free consultation today:
    +1 (888) 553-9216
  • 48. Thank You
    Gary Lombardo
    glombardo@demandware.com
    Twitter: @garylombardo

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