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Today's marketer has more options than ever when it comes to tools and tactics. Marketing automation, social media, events, content marketing, demand gen ... the list goes on. The problem is that while all these activities will make you look (and feel) very busy, they often don't move the needle when it comes to conversions and closed deals.
Why? Because all the infographics and interactive display ads in the world won't engage your buyers if you don't understand the buying process through their eyes. Without this insight, marketers find themselves with content that they can't leverage, one-off campaigns that don't yield results, and technology solutions that don't deliver.
In this SlideShare, learn how improve results and stop wasted effort by focusing your marketing strategy on the buyer's journey.