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DemandFans DocuSign, LexisNexis, CEB, and BlueCoat, talk about their experience and ROI stories using Demandbase forms

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It is common knowledge that shorter forms can help to increase conversions, but B2B lead management and lead scoring requirements result in much longer forms. Demandbase works by providing …

It is common knowledge that shorter forms can help to increase conversions, but B2B lead management and lead scoring requirements result in much longer forms. Demandbase works by providing account-based information about your visitor so that you do not need to ask for it, and can have an immediate impact on conversions by solving one of the most persistent problems that B2B marketers face: the lead generation tradeoff.

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