Heather Zynczak CMO, Domo Today’s CMO has an abundance of data at their disposal to help plan, execute and refine marketing programs that target key prospects. But what the best CMOs do with that data elevates them and their marketing teams ahead of the competition. Heather Zynczak, CMO of Domo, will walk you through how she gathers, visualizes and uses the data at her finger tips to calculate ROI in order to build a highly impactful and successful marketing strategy with her marketing team.

1. Why the Data-Driven CMO is Winning
#B2BSummit
April 29-30, 2015 | AT&T Park, San Francisco, CA
Heather Zynczak
Chief Marketing Officer, Domo
@hzynczak

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Start by Leveraging Your Best Data
“Opinion against opinion,
seniority wins. Opinion
against data, data wins.
Data against data, the
best data wins.”
Nick Fell, CMO
SAB Miller (Domo Client)
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I Am a Data Driven CMO
Create a culture for
data driven
marketing and
decision making for
superior results

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Data Enables Creative Freedom

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Leveraging Data

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Manage The Business

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Focus on ROI and Optimize Spend

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Increase Process Efficiencies

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Develop a Data Driven Culture

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Plan and Execute Individual Initiatives

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Broadcast Wins

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Data Driven Decisions Determine Destiny
 Manage entire business
 Focus on ROI
 Optimize Spend
 Increase Process Efficiencies
 Develop a Data Driven Culture
 Plan and Execute Initiatives
 Broadcast Wins

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Thank you