Time to revamp your SEO program and advance your rankings in 2013. SEO continues to be the #1 source of online lead generation, but you need to make sure you're employing the right strategy for your business. Download our slides to learn: - Where you rank in relation to your competitors - Revenue missed due to poor rankings of keywords most important to your business - Actionable takeaways to improve your SEO program performance

1. Facetime with an SEO Expert
Alex Dunks
Senior SEO Strategist
Manager of Business Development
webmarketing123 facebook.com/webmarketing123 @webmarketing123 #wm123

2. Some Practical Matters
Yes! Just email
 Are the slides available? seo@webmarketing123.com
 We’re live tweeting
webinar highlights. @webmarketing123
facebook.com/webmarketing123
 Stay informed by
following us. webmarketing123
 Ready to take the next step with us?
Request a Complimentary SEO Assessment Today.
@webmarketing123 #wm123

3. A few of our clients:
SEO | PPC | Social Media | Website Design
Converting online visibility into
measurable business results
ONE OF THE FASTEST GROWING
PRIVATE U.S. COMPANIES
#9 FASTEST GROWING
COMPANY IN BAY AREA
@webmarketing123 #wm123

4. Webinar Agenda
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Live Site Analyses
5. Importance of Measurement and Attribution
@webmarketing123 #wm123

5. Webinar Agenda
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Live Site Analyses
5. Importance of Measurement and Attribution
@webmarketing123 #wm123

6. 2012 Digital Marketing Survey
In July, we surveyed over 500 U.S. marketing professionals
2nd annual State of Digital
Marketing Report
@webmarketing123 #wm123

7. 2012 Digital Marketing Survey
Top objectives and biggest impact
Lead Generation is
the #1 Objective of
B2B marketers
SEO Makes the
Biggest Impact on
Lead Generation
@webmarketing123 #wm123

8. Your target audience is searching
for you.
Your target audience is searching for you.
@webmarketing123 #wm123

9. Webinar Agenda
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Live Site Analyses
5. Importance of Measurement and Attribution
@webmarketing123 #wm123

10. State of Search
4 Billion
Searches on
Google Every
Day
*SEOmoz
~90% of Clicks*
Happen on
the 1st Page of
Search Results
*Brandsofttech, Cornell
60% of Clicks
are on Top 3
Results
*Cornell
@webmarketing123 #wm123

11. State of Search
57%
of Internet users
search the web
every day.
@webmarketing123 #wm123

12. State of Search
46%
of daily searches
are for info
on products
or services.
@webmarketing123 #wm123

13. State of Search
*Google and Compete B2B Customer Study @webmarketing123 #wm123

14. Webinar Agenda
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Live Site Analyses
5. Importance of Measurement and Attribution
@webmarketing123 #wm123

15. Shift in Purchasing Process
B2B Buyers are moving 60-70%
of the way through the sales funnel before
they engage directly with sales reps.
On average, B2B decision maker
will wait two weeks after their
initial visit before converting.
@webmarketing123 #wm123

16. Shift in Purchasing Process
Decisions are being made higher in the funnel
 Keyword searches
(Broad/generic)
Introducers  Display
advertising
 Email marketing
 Social media
 Brand names
Influencers  Search
advertising
 Remarketing
 Search marketing
Closers  Model numbers
 Branded terms
@webmarketing123 #wm123

17. Search is your virtual marketplace
@webmarketing123 #wm123

18. Budgets are Shifting to Inbound Channels
@webmarketing123 #wm123

19. Inbound Marketing Channels
Close More Deals
Lead-to-Customer Close % by Channel
@webmarketing123 #wm123

20. Webinar Agenda
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Live Site Analyses
5. Importance of Measurement and Attribution
@webmarketing123 #wm123

21. How successfully are you using
digital marketing to advance
your business?
@webmarketing123 #wm123

22. LIVE SITE ANALYSES
@webmarketing123 #wm123

23. Webinar Agenda
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Live Site Analyses
5. Importance of SEO Measurement and Attribution
@webmarketing123 #wm123

24. Search Marketing ROI
More than half of CMOs
feel insufficiently prepared
to provide hard numbers
regarding marketing
program ROI.
Source: Deloitte CMO Summit, 2012
@webmarketing123 #wm123

25. Search Marketing ROI
Hundreds of SEO keywords get potential
customers to your website, but only a handful
of those keywords lead to closed deals.
7 in 10 marketers can’t attribute ROI from SEO
– the #1 channel for lead generation.
Source: Webmarketing123 State of Digital Marketing Survey, 2012
@webmarketing123 #wm123

26. Search Marketing ROI
From search to CRM, justify your SEO investment
GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - |
KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
-- |
@webmarketing123 #wm123

27. Search Marketing ROI
Example report
@webmarketing123 #wm123

28. Search Marketing ROI
Close the loop, make data-driven decisions
Start refining marketing program allocation based on actual revenue
instead of just leads or conversions.
Revenue
Keyword Allocation
Opportunity
Keyword A $85,000 $ $
Keyword B $60,000 $
Keyword C $275,000 $ $ $ $
@webmarketing123 #wm123

29. Thank you!
Download the 2012 State of Digital Marketing Report
Available on our homepage.
Get a Consultation.
Email: seo@webmarketing123
Talk to a digital marketing expert about your:
 SEO/PPC/Social Media Marketing
 Measurement/Analytics Approach
 Lead Gen Effectiveness
Connect with me
Email: alex.d@webmarketing123.com
Twitter: @ACDunks
@webmarketing123 #wm123