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RANGE DEVELOPMENT PROCESS BY G.HARI SHANKAR PRASAD ASSOCIATE PROFESSOR NATIONAL INSTITUTE OF FASHION TECHNOLOGY

RANGE DEVELOPMENT PROCESS PRODUCT CATEGORY: MENS WEAR, KIDS WEAR, SWIM WEAR, MATERNITY WEAR, TARGET MARKET SEGMENT: DEFINE THE SEGMENT PRICE RANGE: DECIDE ON PRICE RANGE THEME: SELECT AN APPROPRIATE THEME SEASON: FOR WHICH SEASON

PLANNING THE COLOUR STORY:
THE MASTER COLOURS SELECTED FOR A RANGE SHOULD INCLUDE
SOME FASHION COLOURS
SOME STAPLE COLOURS
WARM COLOURS
COOL CLOURS
NEUTRALS AND DARKS
THE COLOURS SHOULD REFLECT
1. THE SEASON. THEY SHOULD BE APPROPRIATE BUT DIFFER FROM LAST SEASON’S COLOURS

2. THE MARKET THEY ARE DESIGNED FOR: MARKET PREFERENCES SHOULD BE TAKEN INTO CONSIDERATION 3. A SUFFICIENT VARIETY OF CHOICE: THE COLOUR GROUPS SHOULD BE VARIED ENOUGH TO OFFER THE BUYER A RANGE OF APPROPRIATE AND ATTRACTIVE COLOURS. USUALLY THE DESIGNER CHOOSES 8-12 COLOURS FOR THE MASTER COLOUR STORY. THE ACTUAL COLOUR SELECTION WOULD DEPEND ON THE INDIVIDUAL DESIGNER’S TASTE. THE DESIGNER WOULD REVIEW ALL COLOUR PREDICTIONS FOR COMING SEASON AND CHOOSE COLOURS THAT ARE APPROPRIATE.

OCCASIONALLY A DESIGNER WILL IGNORE MARKET’S GENERAL TREND AND MAKE A VERY PERSONAL STATEMENT THROUGH THE USE OF UNUSUAL COLOURS. THIS PLAN GENERALLY SUCCEEDS ONLY IN BETTER PRICED LINE, WHERE STRONG DESIGNER IMAGE APPEALS TO FASHION CONSCIOUS CUSTOMER. FABRIC BOARDS THE DESIGNER WOULD ORGANISE ALL FABRICS CHOOSEN FOR A RANGE ON A FABRIC BOARD AND RECORD ALL NECESSARY INFORMATION BESIDE EACH SWATCH. THIS WILL BE THE CENTRAL REFERENCE FOR FABRIC AND STYLING DECISIONS AS THE LINE DEVELOPS

INFORMATION ON THE BOARD
SEASON AND YEAR
NAME , ADDRESS AND PHONE NUMBERS OF THE MILL OR PROCESSOR
PATTERN AND COLOUR NAME, TECHNICAL DETAILS AND PRICING INFO
TRIMS, STYLE NUMBERS, SOURCES AND PRICES
CROQUIS
LAB DIPS
FABRIC BOARDS MAY BE USED WHEN DISCUSSING THE RANGE WITH OTHER MEMBERS OF THE MERCHANDISE DEVELOPMENT TEAM.

SO THAT THEY ARE CONSTANTLY AWARE OF WHAT HAS BEEN PLANNED AND PURCHASED. FABRIC BOARDS FORM A VALUABLE RECORD OF HOW EACH SEASON WAS PLANNED AND WHAT COLOURS AND FABRICS WERE RUNAND THEY SHOULD BE KEPT AS REFERENCE. DESIGNER WORK BOARDS: A DESIGNER CREATES MANY DESIGN SKETCHES BEFORE RANGE IS FINALISED. TO KEEP TRACK OF ALL THE STYLES THE DESIGNER SHOULD WORK UP A STYLE BOARDFOR EACH RANGE. THIS ALSO USED AS REFERENCE TOOL FOR FUTURE DEVELOPMENTS.

COSTING A GARMENT: THE DESIGNER SHOULD CAREFULLY FILL INFORMATION ABOUT FABRIC, TRIMS, AND SO ON. THEN THE SAME SHEET WILL BE REWORKED BY PRODUCTION DEPARTMENT TO DETERMINE LABOUR COSTS, FABRIC CONSUMPTION ETC. THEN PRODUCTION PERSON WILL WORK WITH MANAGEMENT TO DEREMINE FINAL COST OF THE GARMENT.

THANK YOU

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by Delwin Arikatt on Dec 15, 2011

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