Small Business Marketing: Is There Really a Secret Sauce

619 views
485 views

Published on

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
619
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Small Business Marketing: Is There Really a Secret Sauce

  1. 1. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  2. 2. • • • • • Deluxe’s relationship with SCORE Trends in online marketing An approach to deciding the best way to attract new customers to your client’s business A very real case study Online marketing tips and ideas © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  3. 3. • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  4. 4. SM © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  5. 5. http://www.youtube.com/watch?v=wuiJTDPcqts © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  6. 6. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  7. 7. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  8. 8. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  9. 9.  Why is Marketing such a challenge? – Most entrepreneurs don’t really want to do it – What worked for someone else, probably won’t work for others WHAT IS YOUR CLIENT’S SITUATION? © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  10. 10. • • • • • • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  11. 11. Mary Helton 25 year employee of AB – job eliminated Opens optometrist practice with sister in 2010 • • • • • • • • • • • • • • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Situation Analysis
  12. 12. • • • • • • • • • • • • • • • • • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  13. 13. • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  14. 14.  The essentials of your client’s company – – – – Most profitable customers Most differentiating capabilities Most critical product offerings Most important channels  Most companies underestimate the growth potential of their core  Most successful companies achieve most of their growth by expanding into adjacencies that reinforce the core © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  15. 15. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  16. 16. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  17. 17. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  18. 18. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  19. 19. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  20. 20. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  21. 21. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  22. 22. • Marketing – no secret sauce, but…. – Situation Analysis will keep efforts focused – Planning is essential, front and center, flexible – Measurement is key  Low-cost and no-cost tools exist – Requires time investment – Foundational knowledge needed – Help is there for those needing to outsource or partner © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  23. 23. Learn More: - Visit www.deluxe.com Attend Free Webinars at www.deluxe.com/webinars Get an online scan www.deluxe.visibilityscore.com Contact: Julie.gordon@deluxe.com @JulieG_Deluxe © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

×