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Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
Small Business Marketing:  Is There Really a Secret Sauce
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Small Business Marketing: Is There Really a Secret Sauce

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  • 1. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 2. • • • • • Deluxe’s relationship with SCORE Trends in online marketing An approach to deciding the best way to attract new customers to your client’s business A very real case study Online marketing tips and ideas © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 3. • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 4. SM © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 5. http://www.youtube.com/watch?v=wuiJTDPcqts © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 6. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 7. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 8. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 9.  Why is Marketing such a challenge? – Most entrepreneurs don’t really want to do it – What worked for someone else, probably won’t work for others WHAT IS YOUR CLIENT’S SITUATION? © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 10. • • • • • • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 11. Mary Helton 25 year employee of AB – job eliminated Opens optometrist practice with sister in 2010 • • • • • • • • • • • • • • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Situation Analysis
  • 12. • • • • • • • • • • • • • • • • • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 13. • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 14.  The essentials of your client’s company – – – – Most profitable customers Most differentiating capabilities Most critical product offerings Most important channels  Most companies underestimate the growth potential of their core  Most successful companies achieve most of their growth by expanding into adjacencies that reinforce the core © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 15. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 16. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 17. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 18. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 19. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 20. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 21. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 22. • Marketing – no secret sauce, but…. – Situation Analysis will keep efforts focused – Planning is essential, front and center, flexible – Measurement is key  Low-cost and no-cost tools exist – Requires time investment – Foundational knowledge needed – Help is there for those needing to outsource or partner © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 23. Learn More: - Visit www.deluxe.com Attend Free Webinars at www.deluxe.com/webinars Get an online scan www.deluxe.visibilityscore.com Contact: Julie.gordon@deluxe.com @JulieG_Deluxe © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

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