Get The Inside Scoop on Social Couponing
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Everyone loves a good deal, right? Digital coupons are a smart way to attract more customers. In fact, in 2014 over 100 million U.S. adults will use digital coupons -- that's a lot of new business! Learn how to turn social followers into paying customers by: - Promoting digital coupons on all your social networks - Creating the right digital coupon for your business - Building brand loyalty and gathering valuable customer information. This presentation was used in Deluxe's webinar, Get the Inside Scoop on Social Couponing.
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Get The Inside Scoop on Social Couponing
- 1. 1 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. Deluxe Social Coupons Get the Inside Scoop on Social Coupons Everyone loves a good deal, right? Digital coupons are a smart way to attract more customers. In fact, in 2015 over 100 million U.S. adults will use digital coupons — that's a lot of new business! • Learn how to turn social followers into paying customers by: • Promoting digital coupons on Facebook • Creating the right digital coupon for your business • Building brand loyalty & gathering valuable customer information INTRODUCTION Hosted by: Amanda MacNaughton Product Marketing, Deluxe Corporation Co-Founder of PromoJam Social Marketing Platform
- 2. 2 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. DELUXE SOCIAL COUPONS TURN SOCIAL FOLLOWERS INTO PAYING CUSTOMERS
- 3. 3 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. 96% OF SHOPPERS Have used a coupon in the last 3 months In 2014, over 100 MILLION US ADULTS used digital coupons, and is expected to grow by 7% in 2015! That’s a lot of potential business… COUPON STATS + FACTS
- 4. 4 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. 91% OF COUPON REDEEMERS Say they will visit a retailer again after being offered a coupon
- 5. 5 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. 68% OF CONSUMERS Look for coupon deals on Social Networks
- 6. 6 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. SOCIAL MATTERS 1.36 BILLION Facebook Social Network Users
- 7. 7 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. REACHMOBILE CUSTOMERS 4 out of 5 consumers use their smartphones to shop! Most people research products and businesses online before they make a purchase Target and engage these customers by offering a coupon on your website or Facebook Page 70% of mobile searches lead to an action, and offering incentives like coupons increase your potential to convert a sale
- 8. 8 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. ① Turn social followers into paying customers ② Use digital to drive revenue ③ Gather valuable customer information ④ Spark engagement and excitement on and offline WHY SOCIAL COUPONS 56% of shoppers use coupons to try out new products
- 9. 9 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. ATTRACT & RETAIN NEW CUSTOMERS Customers spend a lot of their time on social networks and are influenced by what their peers say online Customers often try new products by using a coupon first Coupons help build customer loyalty by offering value + incentives Coupons are great tools for lead generation. Give away a coupon in exchange for a post on Facebook and a customer’s email
- 10. 10 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. WHAT IS A SOCIAL COUPON? Digital CouponsTraditional Coupons <<
- 11. 11 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. SO…HOW DOES IT WORK 1. We create a valuable offer 2. We launch it for the business 3. We boost the promotion with Facebook advertising 4. We measure and report results Launching Social Coupons for businesses is easy and effective, driving REAL ROI!
- 12. 12 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. HOW DO CUSTOMERS FIN D YOU R BU SIN ESS’ COUPONS On your website On social networks With targeted advertising Through peer-to-peer marketing on social networks We help customers find you by promoting your social coupon in key places online. Customers can access your coupon across all their devices, reaching them whether they are in front of their computer or on the go.
- 13. 13 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. SHARE Users share a message about the promotion to their friends on social networks to access the coupon (digital word of mouth) HOW IT WORKS COUPON LANDING PAGE1
- 14. 14 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. HOW IT WORKS SOCIAL REACH VIRAL Deluxe’s technology publishes a message about the campaign to the user’s Facebook wall (users approve all messages) 2
- 15. 15 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. HOW IT WORKS DIGITAL COUPON RELEASED3 VALUE Once the user has shared the message, Deluxe unlocks the digital coupon (Gather valuable user data, and allow users to sign up for your newsletter)
- 16. 16 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. HOW IT WORKS DRIVE TRAFFIC4 REACH We will post once per week on behalf of the business and promote the posts with Facebook advertising.
- 17. 17 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. HOW TO CREATE A GOOD SOCIAL COUPON OFFER FOR YOUR BUSINESS TIPS & TRICKS 1. Address the interests and needs of the customer 2. Align offers with your business / showcase your products or services 3. Targeting and Timing: Target the right customer, at the right time, with the right offer. 4. Have a clear call to action 5. Create a sense of urgency 6. Create a compelling offer people are willing to share 7. Don’t cannibalize your offer 8. Rotate the type of coupon you use 9. Segment and target customer types 10. Appeal to a wide audience
- 18. 18 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. SOCIAL COUPONS PACKAGE INCLUDES: Price: $150/month A professionally designed, mobile friendly Social Coupon promotion that will encourage Facebook users to share and redeem your coupon offer 4 Facebook Posts to promote your campaign per month (for businesses with Facebook Pages) $50 Facebook Ad Spend to drive traffic to your promotion Email Collection and User Submissions Monthly reporting and consultation with your dedicated social media expert Ability to further boost promotion with additional ad spend DELUXE SOCIAL COUPON SOLUTION SOCIAL NETWORK:
- 19. 19 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. BOOST RESULTS WITH ADDITIONAL ADVERTISING The following are the results of adding $100 of Facebook ad spend to a social coupons campaign. The base product includes $50 of ad spend.
- 20. 20 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. RELIABLE Now the Same Technology that is Used by Many of the Biggest Brands is Available to You Trusted Technology that Provides Real Results +
- 21. 21 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. P r i c e s s t a r t a t $ 1 5 0 / m o n t h • Reach and engage customers • Promote new and existing products • encourage purchases • Attract and retain new customers • Lead generation • Keep your brand relevant on Social • Geographic and demographic targeting • Engaged social following you can turn into paying customers • Learn what excites your customers • Track results BENEFITS
- 22. 22 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. SOCIAL COUPON EXAMPLES
- 23. © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. Business: Paint & Sip Studio Product Utilized: Social Coupons + Facebook Ads Goal: Grow social presence and attract new potential customers by distributing coupons through social media. Summary: We created a coupon for 15% off to increase the number of studio sign-ups. We announced the promotion regularly on the studio’s Facebook page and boosted the posts with Facebook ad spend. The promotion got 306 visits, 28 of which shared the promotion to get the coupon and 24 who entered their email to receive future offers from the business. The Ad spend boost helped us reach over 22,000 people creating over 700 social actions around the promotion. Most importantly, this promotion created over 50 new potential customers, 14 who booked studio sessions within the first month. PAINT YOUR OWN PICTURE OF SUCCESS WITH SOCIAL COUPONS
- 24. © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. Business: College of Arts Department of Dance Product Utilized: Social Coupons + Facebook Ads Goal: Raise awareness and increase ticket sales through social media for their annual holiday show “Christmas Around the World” Summary: We created a coupon landing page that would generate Facebook shares from users by offering a $2 discount. We posted regularly on the organization’s Facebook page to drive traffic to the promotion and raise awareness of the event. We highlighted cast members, provided interesting info, images and links to the offer. The promotion received almost 500 visits. The Facebook shares generated from the landing page alone helped increase the potential reach of the promotion by more than 3,000 people. The Ad spend boost helped us reach over 55,000 people creating over 2,000 social actions and over 200 new followers on the organization’s Facebook page. This promotion was a smash success! INCREASE TICKET SALES WITH SOCIAL COUPONS
- 25. 25 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. SPECIAL PROMOTION BAGS & BOWS SOCIAL COUPON Promo Link: h t t p : / / g o o . g l / M e V M V f
- 26. 26 © 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED. THANK YOU! VISIT DELUXE FOR MORE INFORMATION CONTACT US TODAY! (866) 202-5897
Editor's Notes
- Hello and thank you for joining our Webinar today where we will be covering the Inside Scoop on Social Coupons. In this webinar, you will learn how to: Leverage Social Coupons to turn social followers into paying customers Promote social coupons on Facebook to target and reach a larger audience Create the RIGHT digital coupons for your business And learn how social coupons can help you build brand loyalty with you customers and be a strong lead-gen tool for you My name is Amanda MacNaughton. I am the Co-Counder of PromoJam Social Marketing Platform – which was acquired by Deluxe in March 2014, and powers the backend technology of our new Deluxe Social Coupon product. We are very excited to share this powerful product with you, and without further adieu…lets jump right in!
- Today we are going to be speaking about a powerful new digital product from Deluxe called Social Coupons, and explain how they can help you turn followers on social networks into paying customers. These new digital products not only generate leads for businesses, they also drive awareness on social networks, collect valuable customer data, and incentivize customers to make purchases online or in brick-and-mortar locations by redeeming the coupon.
- Coupons are one of the most effective ways of attracting and engaging customers…Here are some statistics showcasing the power and importance of using digital coupons. Did you know that… 1.) 96% of shoppers have used a coupon in the last 3 months 2.) in 2014 over 100 MILLION US Adults used digital coupons, and is expected to grow by 7% in 2015! That’s a lot of potential business…
- Not only do Digital Coupons help attract new customers, but they can help build brand loyalty. 91% of Coupon Redeemers say they WILLvisit a retailer again after being offered a coupon. 57% of shoppers say that they would NOT have made a purchase without a coupon first 80% of people have sais they are “Value-Seeking-Shoppers” and are promotion sensitive
- So we now understand the consumer market demand for valuable coupon deals and incentives, lets take a look at
- Another great reason to use Social Coupons is the fact that customers spend a large amount of their free time interacting with friends and business on social networks. 71% of people searched online for a coupon after hearing about it through social media, and 47% of women and 33% of men use social media as their primary source for finding coupons. If a business is not marketing to customers on social networks they are seriously missing out. Social network usage in America has been steadily growing year-after-year, and Deluxe’s social coupons help them target and engage these customers with valuable offers and incentives.
- In fact, many of your customers ARE constantly on the go! Did you know that 4 out of 5 consumers use their smartphone to shop while out and about?! Customers are savvy these days, and have a vast amount of information available at their fingertips. If they are considering making a purchase from a business, they often pullout their smartphone and look them up. With Deluxe’s social coupons, you can attract and engage these customers immediately.
- Social coupons are extremely important to businesses because they help:: 1.) Turn social followers into paying customers. Many businesses have Facebook pages, but they don’t know how to translate these social fans into paying customers. With Deluxe’s social coupons, businesses can engage customers and incentivize them to make a purchase. In fact, 68% of shoppers have used social media as a method to discover and acquire coupons when shopping for a product or service. 2.) They enable businesses to use their digital presence – whether it is their website or Facebook page, into a serious revenue channel 3.) Social coupons are great tools for lead-gen, gathering valuable user data, from emails to phone numbers, to customer names and addresses 4.) They also spark engagement and excitement for the business on and offline, and are a great way to get customers to try new products
- In today’s modern world, customers spend a lot of time on social networks. They are influenced by what their peers say online, and you can use Social Coupons to help drive the narrative discussion about a business. Social Coupons help Attract and Retain new and existing customers – in fact 57% of shoppers say they would not have made a purchase without a coupon first, and 91% of coupon redeemers say they will visit a retailers again after being offered a coupon. In fact, customers often use coupons to try out new products they are interested in. Coupons also help build customer loyalty and are great tools for lead generation. Offer an incentive via a social coupon in exchange for a post on Facebook and a customer’s email.
- So what is a social coupon? A social coupon is the digital version of a traditional coupon distributed on a social network like Facebook. Instead of finding coupons in a newspaper or in the mail, Deluxe’s new social coupon product makes it possible for businesses to reach customers wherever they are, at any time– whether on their mobile phone, their computer, tablet, or on the go…
- Launching social coupons for businesses is easy and effective, enabling you to drive real ROI for businesses. The best part – it is EASY to get a Social Coupon created and launched for clients. Here’s how it works: 1.) You speak to the perspective (or existing) client about the product, and determine an offer that would work for their business. (Remember – the better the offer, the better the results will probably be…) 2.) Deluxe’s fulfillment teams will design and create a social coupon promotion branded for the business 3.) Once the promotion is created, we will launch it for the business by posting a link to the promotion on Facebook and linking it or i-framing it into their website. 4.) After the promotion is live, we will boost it with targeted Facebook advertising to help drive results
- Once the promotion is live, customers can access it from any of their digital devices including smartphones, desktop and tablet devices. They will find the business’ promotion by seeing it on their Facebook feed, via Facebook advertising, on the business’ website or in a digital marketing material like an email newsletter campaign etc.
- Here is the experience from the user perspective: 1.) They see the offer online and click the link, arriving at the social coupon’s promotion landing page. Here they will see the call-to-action for the coupon offer – to share a message with their friends on Facebook to unlock the coupon. The user simply clicks the “Post to Facebook” button and…(GO TO NEXT SLIDE)
- Deluxe’s technology will post a message (that the user approves) about the offer to their friend on Facebook. (NOTE: if a user does not want to share the message, they can also hit the skip button to bypass the share and go strait to the coupon / entry page). The post appears on the user’s Facebook Timeline wall and in the Facebook feed so their friends and family can also participate in the great deal simply by clicking the link.
- Once the user shares the message, Deluxe’s technology unlocks the coupon and entry page. This is where the user can retrieve the coupon and enter their information for additional opportunities like signing up for a business’ newsletter.
- Once the user shares the message, Deluxe’s technology unlocks the coupon and entry page. This is where the user can retrieve the coupon and enter their information for additional opportunities like signing up for a business’ newsletter.
- Product features include: Fully designed and customized social coupon promotion on Facebook every month Fully responsive 3 month minimum contract One-time initial set-up fee of $150 $50 Facebook Ad Spend budget per month Monthly reporting and consultation with social media expert Email / User submission Collection Social Posts to promote campaign Ability to further boost promotion with additional ad spend
- Product features include: Fully designed and customized social coupon promotion on Facebook every month Fully responsive 3 month minimum contract One-time initial set-up fee of $150 $50 Facebook Ad Spend budget per month Monthly reporting and consultation with social media expert Email / User submission Collection Social Posts to promote campaign Ability to further boost promotion with additional ad spend
- Once the user shares the message, Deluxe’s technology unlocks the coupon and entry page. This is where the user can retrieve the coupon and enter their information for additional opportunities like signing up for a business’ newsletter.
- Many if the biggest brands in America use the same technology to promote themselves online. This technology is used by everyone from SONY Record Label to Red Bull to reach and engage customers on social networks like Facebook, and now it is available to YOU!
- Product features include: Fully designed and customized social coupon promotion on Facebook every month Fully responsive 3 month minimum contract One-time initial set-up fee of $150 $50 Facebook Ad Spend budget per month Monthly reporting and consultation with social media expert Email / User submission Collection Social Posts to promote campaign Ability to further boost promotion with additional ad spend
- Here’s an example of a Social Coupon promotion Deluxe ran for Pinot’s Palette
- Here’s an example of a Social Coupon promotion Deluxe ran for Pinot’s Palette