BC Fresh farm group

by DeltaChamber on Feb 26, 2010

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President & CEO of BC Fresh, a group of 32 farms in Delta, BC and the Lower Mainland of the Vancouver, BC area, presents challenges of meeting consumer demands, shrinking farmland, rising costs...

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President & CEO of BC Fresh, a group of 32 farms in Delta, BC and the Lower Mainland of the Vancouver, BC area, presents challenges of meeting consumer demands, shrinking farmland, rising costs of land, fuel and other inputs to farming in the food chain.

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BC Fresh farm group — Presentation Transcript

Goodness from the ground up! Presenter: Murray Driediger President of BC fresh Vegetables Inc.

About Us

100% owned and operated BC growers

32 Grower Families throughout the Lower Mainland with warehousing and head office in Delta

Combined sales of 70,000 tons of root vegetables per year with 60% originating from Delta

Products include:

Potatoes Rutabagas

Carrots Turnips

Cabbage Beets

Squash Shallots

Parsnips

The face of our brand is our grower families

Outdoor, Radio and Print Advertising

Understanding Today’s Consumer

Trends:

Desire to Eat Locally Grown Food

Books like the ‘100 Mile Diet’

The global warming debate has created a more aware and conscientious consumer

Supports the Local Economy

Every Dollar earned by BC growers generates $7 to $9 in income for other British Columbians

Most retailers are very supportive.

The consumer needs to drive retail space for local products.

The Challenges – Land Supply

Without a local land base and supply of product there is no BC fresh

The loss of land in Delta and around the valley is impacting the ability to rotate crops

- TFN Treaty

- Container port

- South Fraser Perimeter road project

Martini farmers vs. Working farms

The Challenges – Food Safety

All growers are now 3 rd party audited annually. Many have multiple audits. Some farmers are just quitting.

Potable water is mandatory for washing product

Cost of water in Delta for farms has been a huge cost burden. Now $15m-$25m cost per packing shed

Delta $0.59m³ on 1 st 8000m³ and then$0.96m³

Point Roberts $0.45m³ (California $0.105m³)

The Challenges - Quality Irrigation Water

The SFPR project will deliver much needed quality irrigation water to Delta.

Long-term thought needs to be put into irrigation water for Westham Island.

The Challenges

Loss of Processing Capacity

Processing vegetable crops

are essential for crop rotation

purposes.

There were 7 major fruit and

vegetable processors in BC

in 1985.

There is now only Lucerne. The other processors have left BC for lower cost jurisdictions

BC Fresh farm group

by DeltaChamber on Feb 26, 2010

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BC Fresh farm group — Presentation Transcript