Generating social business value across the enterprise (infographic)

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As companies become more socially mature, the value of social business becomes increasingly understood. However, many organizations are still at the early stages of maturity.

View a snapshot of the results of the 2014 MIT Sloan Management Review and Deloitte social business study to learn more.

Read the full report here: http://dupress.com/articles/social-business-study-mit-smr/?id=us:2sm:3ss:dup713:eng:dup:080514

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Generating social business value across the enterprise (infographic)

  1. 1. MIT Sloan Management Review, in collaboration with Deloitte,* has been conducting annual surveys of business executives, managers and analysts from organizations around the world for three years. The most recent survey, conducted in the fall of 2013, included responses from 4,803 business executives, managers and analysts. Graphic: MIT Sloan Management Review / Deloitte University Press | DUPress.com *As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloittle LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. DEVELOPING TO READ THE FULL REPORT, VISIT SLOANREVIEW.MIT.EDU/SOCIAL2014 However, Many Organizations ARE STILL AT THE EARLY STAGES OF MATURITY 32% MATURING 17% EARLY 51% Use social data to improve enterprise decision making COMPANIES CAN ADVANCE FURTHER ALONG THE SOCIAL BUSINESS JOURNEY Employ a leadership vision that embraces social’s potential Infuse social business beyond marketing, across the enterprise 78% of maturing social businesses analyze social data 67% integrate data into organizational systems 90% of respondents from maturing social businesses believe their leaders feel social is a transformative opportunity 87% of maturing social businesses use social business to spur innovation By Following the Lead of More Mature Social Businesses 83% turn to social to improve leadership performance and manage talent 60% integrate social business into operations VALUE INCREASES AS COMPANIES BECOME MORE SOCIALLY MATURE DEVELOPING MATURINGEARLY 25% 44% 65% 75% 76% 86% 90% 93% 86% 75% * 1 2 3 4 5 6 7 8 9 10 * Respondents were asked to rate their companies’ social business maturity on a 10-point scale with 1 being the least mature and 10 being most mature Q: Social business has positively affected my organization’s business outcomes (agree, strongly agree) 89%of Maturing Social Businesses SAY SOCIAL POSITIVELY AFFECTS BUSINESS OUTCOMES

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