Deloitte Holiday Survey 2013 - Infographic


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Deloitte Holiday Survey 2013 - Infographic

  1. 1. Share on Facebook Post on LinkedIn Tweet on Twitter Naughty or nice? Each year, Deloitte surveys more than 5,000 consumers to learn more about their holiday shopping plans. Here are only a few highlights from the 2013 survey, conducted between September 13–23. Stocking stuffers With consumer optimism about the economy holding steady, survey respondents intend to spend more on gifts this holiday season. 73% Average spend on gifts: $386 $421 2012 9% 43% Where to fill your sleigh 37% Money 38% of consumers Today’s consumers have many options for where to shop this season. Here is what they said: Reasons for shopping local: Top shopping venues: 1. To support local economy (60%) 2. To find unique gifts (53%) 63% Top gift consumers want to receive: Gift cards of total holiday purchases influenced by coupons. % change 2013 Top gift consumers will give: 47% 3. It is more convenient (44%) of Americans plan to shop at local retail stores* this holiday season. #1 Internet sites** #2 Discount/value department stores 44% Average percentage of holiday budget 34% spent on local retail stores. will spend the majority of their holiday budget online. #3 28% Traditional department stores ** First time since category was introduced to survey (1998) that it ranked #1. * Local retail stores are defined as small businesses, independent retailers, or boutique shops which are not part of national chains. Deck the digital halls Mobile adoption rates continue to grow among respondents. Tablets are another important digital device aiding consumers in the shopping process. Percentage of smartphone owners Smartphone owners will spend more on gifts smartphone owners 42% 2011 50% 2012 61% non-owners $378 $480 Percentage of tablet owners: 38% 2013 Among tablet owners, 63% plan to use it for holiday shopping. Top uses include: 1. Shop/browse online (69%) 2. Check/compare prices (58%) 3. Get product information (58%) Source: Deloitte 2013 Holiday Survey This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be held responsible for any loss sustained by any person who relies on this publication. As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2013 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited.