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Back-to-College Survey 2014: Rising to the head of the class (infographic)
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Back-to-College Survey 2014: Rising to the head of the class (infographic)

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The back-to-school season is upon us again and it continues to evolve. The Internet is climbing as one of the top shopping destinations; mobile and digital continue to influence the purchase process; …

The back-to-school season is upon us again and it continues to evolve. The Internet is climbing as one of the top shopping destinations; mobile and digital continue to influence the purchase process; and the dedicated summer shopping season is seemingly of less importance as consumers will wait until the last minute to shop — with some even completing their purchases after the school year begins. It is no longer your parents’ back-to-school season and we are exploring what is driving consumers’ decisions in 2014.

For more information, visit http://www.deloitte.com/view/en_US/us/Industries/Retail-Distribution/back-to-school/index.htm.

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  • 1. Back-to-College 2014 Rising to the head of the class Share on Facebook Post on LinkedIn Tweet on Twitter College students will return to their campuses and classrooms soon. They will strive to graduate with honors. Deloitte surveyed over 450 parents of college students to determine the top honors and consumer shopping trends likely to impact their college spending plans: Digital & Mobile Social Media Destinations Top shopping destinations: 89% of college families plan to use social media sites in their back-to-college shopping and of those... Discount/value department stores Book stores/ university stores Internet, excluding auction sites indicated that their college student owns at least 1 or more credit cards. Financial on average this year compared with $1,360 in 2013. Families* expect to spend $1,223 *including children Smart phones Computers 84% MP3 players 51% rank as the most popular electronic devices owned by college students. 59% 42% of college parents will likely use their smart phone device while in the store to comparison shop and find the best prices. of college parents are likely to purchase more items online to find the best prices. 77% 62% 44% 44% ...will visit retailers’ social networking sites compared with 34% last year. 46% 79% are more likely to purchase from online retailers who offer free shipping during the back-to-college shopping season. College households expect to take on average 4 shopping trips when purchasing back-to-college items. 41% www.deloitte.com/us/2014Back2School @DeloitteCB #Back2School_D Deloitte conducted its second annual Back-to-College survey of 453 parents of college students from July 5-10, 2014. The survey has a margin of error for the entire sample of plus or minus five percentage points. This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be held responsible for any loss sustained by any person who relies on this publication. As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2014 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited. 52% of college parents own tablets.

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