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It might not be a stampede quite yet, but more and more customers want to be able to pay for their purchases by smartphone. More than that, they want to have access to a complete customer experience anytime, anywhere – right from their mobile device.
Smart retailers and service providers know an opportunity exists to build something unique in the world of ‘retail by mobile.’ Putting customers’ needs first, staying up-to-date on technological capabilities and forging partnerships to deliver solutions is key to staying ahead of the crowd.
Read more about it in Mobile technology: The ‘anytime, anywhere’ enabler of customer loyalty.