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Stage one of Canada’s new Anti-Spam Law came into effect on July 1, 2014, creating a new regulatory framework for any organization sending Commercial Electronic Messages (CEMs) to or from Canada.
Designed to reduce spam, spyware/malware, email address harvesting and network rerouting, CASL contains some of the toughest measures of its kind in the world, with severe penalties for non-compliance including fines, criminal charges, civil charges and personal liability.
It’s a complex framework with strict requirements for all CEMs, myriad rules on consent as well as numerous full and partial exemptions. Are you confident your organization is ready for CASL? Is your technology? What about proving compliance?