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The third in the series of three thought leadership pieces launched by the Consumer Products Finance team addressing key issues for Consumer Products Finance executives.
Most of the leading consumer product (CP) companies are using analytics about customers and pricing to help gain a competitive advantage in the marketplace. When armed with the capabilities and technologies to transform huge amounts of transactional data into actionable insights, a company’s leadership can be confident in decision making to help improve not just the efficiency of day-to-day operations but also the effectiveness of strategic planning. The use of innovative analytics is fast becoming one of the critical tools to help achieve shareholder value growth.
It is the CFO who can implement and lead an integrated, profitability program: no one else has the access, reach, and influence to provide the enterprise-wide business intelligence needed to support and accelerate the decision making that can drive profitable revenue growth.
The time is now for finance leaders to help influence, and in some cases to outright own, the business analytics agenda to help drive top and bottom-line growth.