Few areas of business today are changing faster than where and how analytics are being used. Turn your head for a second and—boom—you’re falling to the back of the pack. While CMOs often set the bar when it comes to the why and how of analytics, big data, visualization, predictive modeling and new technologies have created tons of data-driven opportunities for CMOs to take advantage of. Which ones are most important?
In this presentation, we discuss 8 analytics trends that CMOs should be paying attention to in 2014 that can deliver tangible, timely value for their business.
Clipping is a handy way to collect important slides you want to go back to later.