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Every mid-market company has data. Data that offers insight to help solve the business issues that matter the most.
So why have so few mid-market companies taken the first step? Lack of comfort? Unclear outcomes? Not sure where to start? Analytics helps mid-market companies make smarter business decisions leading to increased productivity, profitability and competitiveness.
Deloitte Canada has developed a point of view to dispel five commonly held myths about data analytics for mid-market companies. This myth vs. reality presentation is designed to help our mid-market business leaders better understand the value and competitive advantage that data analytics can offer them.