WHY FACEBOOK?
it’s not just college kids…it’s your customers
Kara Krautter, Dell Inc.

 More than two-thirds of Facebook users are outside of
college
 The fastest growing demographic is those 35 years
old and older
 About 70% of Facebook users are outside the United
States
 More than 200 million active users, half logging on at
least once a day
 More than 1 billion pieces of content shared each
week
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BUILD A PAGE WITH PURPOSE
Social Media
for Small
Business
Dell Inc.
More than 4 million users become fans of Pages each day 3

REGULAR INTERACTION
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INCREASING FANS
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DON’T FORGET – FACEBOOK IS IN
CONTROL
 Helpful Resources:
– http://wiki.developers.facebook.com – find answers
– http://developers.facebook.com/tools.php - test FBML code
– http://www.allfacebook.com/ - Unofficial Facebook Blog
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BACKUP
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WHAT’S NEXT
30 million+ active users access Facebook through
mobile devices
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