Windows Azure Platform & Appliance - Dell Services

Accelerate Efficiency in the Virtual Era through the Cloud Dell Analyst Update July 2010

Entering the Virtual Era Technology cycles drive value creation and destruction Virtual Era Internet 2010s Era Pc/Client Server Era 1990s – Mini- 2000s Computing 1980s Dell Dell HP Mainframe 1960s Cisco Apple IBM IBM DEC HP Google 1950s Data General Apple Acer HP Compaq IBM Honeywell NCR AST Prime Gateway Control Data Computervision Sperry Wang Honeywell Burroughs 2 Confidential Global Marketing

The first step to IT efficiency is challenging the cost of running IT today TODAY’S IT REALITY TOMORROW’S IT POSSIBILITIES Strategic spending 20% to improve the Strategic spending company to improve the 50% company Maintaining legacy IT environment 80% Maintaining legacy IT environment 50% 80% of $1.2 trillion is spent annually just to keep the lights on. 3 Confidential Global Marketing

Customers have clear pain points “Deliver me “I can’t support all of “I’m virtualizing. “I need hyper- standardized the business Make it easy.” efficient scalable technology and cloud- demands with such storage.” like efficiency for HPC high support costs.” & research.” • Open • Standard • Automated • Make it tiered • Integrated & integratable • Simple • Self-configuring • Make it safe • Industry standard • Automated • Open • Make it affordable • Purpose built • Make it open “I want proactive “I want to out- “Transform today’s “I own the remote management.” task—deliver me service delivery from architecture, expect to services through monolithic and one- integrate with my the cloud.” size-fits-all to flexible.” decisions.” 4 Confidential Global Marketing

Today’s IT environments are not able to adapt to rapid changes in today’s global marketplace Secure & Replicate & Rapidly changing and Data Create Archive Protect Distribute growing data Pace of change complicates Apps application management Compliance Rich Files Databases E-mail Data Content Maintaining infrastructure Re- Mgmt Plan Purchase Deploy Operate inhibits innovation Configure Sophisticated infrastructure Infra is harder to manage Mobile Client Storage Servers Networking 5 Confidential Global Marketing

We believe that customers must evolve to adopt a philosophy of IT-as-a-service provider (ITAAS) Virtualized Cloud Based IT As A Service Infrastructure Services It’s about evolving IT to enable greater responsiveness to business needs while at the same time driving greater efficiencies. 6 Confidential Global Marketing

IT organizations need to consider which layers of their IT environment could benefit the most by moving to each as-a-service model Features Platform • New applications only • True cloud application scale as a Service • Full application mobility Features • Best of breed software components Software • Pay by the drink as a Service • Ramp up and down as business needs • Able to migrate component needs Features • Supports existing applications Infrastructure • Provides operational scale as a Service • Some level of peak load capacity 7 Confidential Global Marketing

A Key Foundation of ITAAS, is the Cloud Traditional Virtualized Private Cloud Public Cloud Traditional Public Cloud A computing model in Open to any number of which applications are organization and bound to specific physical individual users, the servers and storage public cloud enables agility and efficiency Distribution of Virtualized with vast scale models used today A computing model in which applications are Hybrid Cloud Distribution of both bound to specific A customers cloud models used 3–5 physical servers and also infrastructure could Years from now capable of being accessed also be a hybrid of off device more types of clouds. The benefit is that it Private Cloud allows data and Operate and hosted by application portability either enterprise IT or an between public and Dell believes a mix of architectures can be external provider (for private worlds employed depending on the customer internal use). Is far more flexible than a traditional specific requirements: physical, virtual, IT environment by is not private cloud, and public cloud. It is not a truly limitless in scalability case of picking one. 8 Confidential Global Marketing

Dell is committed to delivering uncompromised solutions that unleash efficiency Open Capable Affordable 9 Confidential Global Marketing

Dell will provide customers with choice in leveraging the different types of ITAAS that include private and public as well as evolutionary and revolution cloud architectures. Platform as a Service Revolutionary • “Leapfrog” Efficiency Gains • Platform-based Software Evolutionary • Application-oriented • New benchmark of CIO’s as a Service • Incremental Efficiency Gains • Dell is powering 20 of 25 • Virtualization-based largest • Infrastructure-oriented Infrastructure as a Service 10 Confidential Global Marketing

Our technology capabilities are not only what makes us a great partner. HOW WE WORK OUR APPROACH OUR SOLUTIONS IS DIFFERENT TO INNOVATION AND SERVICES IS DIFFERENT ARE DIFFERENT +Direct + Channel + Open and Industry + We’re redefining +Most partnered standard services by making + Leveraged R&D + + Choice + them easier to access, simpler to + We collaborate with + Integrated and manage, customers Interoperable and most + Capable and importantly, + We Listen affordable by making our + Global execution solutions aligned to and delivery + Leveraged R&D our customers’ success 11 Confidential Global Marketing

Dell Is A Leader in Cloud Solutions Today Business Infrastructure Cloud Application IT Business Configuration Support Process Managed Services Services Consulting Consulting & Deployment Services Services Services Services 11k+ Software Anti-Malware & Asset Inventory & Patch Virus Management Usage Management Management Management Customers 6.1M Fault Performance Vulnerability Emergency Laptop Data and Asset Scanning Notification Encryption Management Customers / Mailboxes SaaS #1Provider of cloud infrastructure today Cloud Infrastructure 12 Confidential Global Marketing

What Are We Announcing? A strategic partnership between Dell and Microsoft to bring the Windows Azure platform appliance to the enterprise market. Dell will host the Windows Dell will work with Microsoft Azure Appliance to offer to develop the Windows cloud based services, both Azure platform appliance for public and private. large enterprises to deploy their own clouds. Both of these will accelerate the availability of private and public clouds into the enterprise market. 13 Confidential Global Marketing

Who Is This For? Dell Cloud Services Windows Azure • Customers looking to build and host Platform Appliance Windows Azure applications in a private cloud • Large hosters wanted to • Customers needing “burst” capability in a leverage the Windows Azure secure, private manner platform • Customer needing help moving to the • Large commercial customers cloud, public or private implementing private clouds • Customers needing help deploying the • Large public institutions Windows Azure Platform Appliance deploying public clouds What can customer do today? • Begin designing cloud based • Begin working with Dell Services applications with Dell’s help in building a private cloud with • Begin working with Dell Services on the Windows Azure Platform building private clouds with the Appliance Windows Azure Platform Appliance "The addition of Windows Azure Platform Appliance and Dell’s support for the Microsoft Windows Azure platform mark an important expansion of Dell's leadership in cloud technology and cloud services." 14 Confidential Global Marketing

Dell Cloud Offerings and Where Azure fits Dell Services Cloud Windows Azure Dell Services Cloud Public PaaS VMWare / Redwood Windows Azure Virtual Desktops PaaS Virtual DC’s SaaS Dell Virtual Integrated Windows Azure System (VIS) Platform Private Appliance Hyper V / VMWare / Redwood Joyent Private Open Source Cloud Initiative Evolutionary Revolutionary Delivered how Customers want As-a-Service Do It Yourself Build & Transfer Build & Operate Delivery 15 Confidential Global Marketing

Why Dell? Uncompromised Flexible Innovation without Best-of-Breed Virtual-integrated Delivery Legacy Partnerships Cloud Solutions • Open + Capable + • Do it yourself • Integrated & • Efficient Enterprise Affordable • Build and transfer interoperable Alliance • Build and operate • Customer vs. • Mutual • As-a-service company driven commitment delivery • Fully integrated solutions • Joint development • Go-to-market alignment A differentiated approach for global solutions delivery 16 Confidential Global Marketing

Dell will lead the way forward in the virtual era Virtual Era Internet 2010s Era Pc/Client Server Era 1990s – Mini- 2000s Computing 1980s Dell Dell HP Mainframe 1960s Cisco Apple IBM IBM DEC HP Google 1950s Data General Apple Acer HP Compaq IBM Honeywell NCR AST Prime Gateway Control Data Computervision Sperry Wang Honeywell Burroughs 17 Confidential Global Marketing

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Windows Azure Platform & Appliance - Dell Services

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