Taking the RevolutionaryApproach to Cloud BuildingHow to architect for the greatest efficiency               Barton George...
First a      Is    Question….   Cloud                 Computing                 over hyped?2                              ...
Gartner Agrees: Cloud Computing is                           At the “Peak of inflated expectations”                       ...
Gartner Agrees: Cloud Computing is                           At the “Peak of inflated expectations”                       ...
Google Trends – Cloud Computing 5                                Global Marketing
Google Trends – Cloud & Web 2.0 6                                Global Marketing
Google Trends – Cloud, Britney Spears 7                                      Global Marketing
Getting to    the Cloud8                Global Marketing
Compute Models Shift Towards Cloud     Traditional   Virtualized   Private Cloud   Public Cloud       Today       IT will ...
Compute Models Shift Towards Cloud  Traditional   Virtualized   Private Cloud   Public Cloud      Today                   ...
Two Approaches      Evolutionary           Revolutionary                     Cloud 11                            Global Ma...
The Evolutionary Approach:Traditional Applications  Traditional             Virtualized   Private Cloud   Public Cloud    ...
The Revolutionary Approach:Cloud-Native Applications  Traditional             Virtualized   Private Cloud   Public Cloud  ...
Revolutionary     Approach to     Cloud14                   Global Marketing
The Birth of a Revolution                            Server landscape ~2006       1,000s –      10,000s of       systems  ...
The Birth of a Revolution                            Server landscape ~2006       1,000s –      10,000s of                ...
The Revolutionary Advantage                        Revolutionary   Evolutionary      Admin                    3,000       ...
Ultimately, Software DrivesCloud Hardware Changes to Applications • Application designed to fail • Application Striping   ...
Ultimately, Software DrivesCloud Hardware  6 system                                         12 server nodes       fans    ...
Dell enters     the Cloud20                 Global Marketing
Learning from the Revolutionaries BuildingHyperscale Cloud Environments                            Server landscape ~2006 ...
Learning from the Revolutionaries BuildingHyperscale Cloud Environments                          Dell Server landscape ~20...
Learning from the Revolutionaries BuildingHyperscale Cloud Environments                          Dell Server landscape ~20...
Custom Solution to Specialized System 1. Customer goal• Looking to enter new  segment 24                                  ...
Custom Solution to Specialized System 1. Customer goal          2. Custom solution• Looking to enter new   • Created micro...
Custom Solution to Specialized System 1. Customer goal          2. Custom solution           3. Specialized system• Lookin...
Building Blocks – HyperscaleInspired PowerEdge C Line Web Apps            HPC/GPU            Big Data      Cloud      Host...
Our Partners In Delivering RevolutionaryData Analytics and Cloud solutionsData               Big Data Analytics           ...
Putting it all Together                        Old school model of inefficiency      Old sloppy code         Gen purpose/p...
Putting it all Together                         Old school model of inefficiency       Old sloppy code         Gen purpose...
Dell Modular Data Center forHyperscale build-outs 31                            Global Marketing
Dell Modular Data Center: Tier 5 32                                Global Marketing
Dell Modular Data Center: Tier 5 33                                Global Marketing
Join the     Revolution            Setting a new bar for IT efficiency34                                                Gl...
Dell Services                                                              Dell Services presence globally                ...
Thank YouVisit us at www. dellintheclouds.com                              Global Marketing
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Taking The Revolutionary Approach To Cloud Building, How To Architect For The Greatest Efficiency.

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Cloud adopters can either take an evolutionary and revolutionary path to cloud. The "revolutionaries" represent the peak of efficiency in in IT and demanding the highest level of hyper scale and hyper efficiency. This sessions details use cases for taking the revolutionary path to cloud, success factors and outcomes.

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Taking The Revolutionary Approach To Cloud Building, How To Architect For The Greatest Efficiency.

  1. 1. Taking the RevolutionaryApproach to Cloud BuildingHow to architect for the greatest efficiency Barton George, Dell Cloud and Scale out Evangelist @barton808www.DellintheClouds.comwww.Dell.com/Cloud Global Marketing
  2. 2. First a Is Question…. Cloud Computing over hyped?2 Global Marketing
  3. 3. Gartner Agrees: Cloud Computing is At the “Peak of inflated expectations” Gartner’s Hype Cycle for Emerging Technologies, 8/09 Source: http://www.gartner.com/it/page.jsp?id=1124212 Source: http://news.cnet.com/8301-30685_3-10378782-264.html 3 Global Marketing
  4. 4. Gartner Agrees: Cloud Computing is At the “Peak of inflated expectations” Gartner’s Hype Cycle for Emerging Technologies, 8/09 Also #1 Strategic Technology for 2010 Technologies You Can’t Afford to Ignore, Gartner, 10/09 Source: http://www.gartner.com/it/page.jsp?id=1124212 Source: http://news.cnet.com/8301-30685_3-10378782-264.html 4 Global Marketing
  5. 5. Google Trends – Cloud Computing 5 Global Marketing
  6. 6. Google Trends – Cloud & Web 2.0 6 Global Marketing
  7. 7. Google Trends – Cloud, Britney Spears 7 Global Marketing
  8. 8. Getting to the Cloud8 Global Marketing
  9. 9. Compute Models Shift Towards Cloud Traditional Virtualized Private Cloud Public Cloud Today IT will manage a portfolio of compute models 9 Global Marketing
  10. 10. Compute Models Shift Towards Cloud Traditional Virtualized Private Cloud Public Cloud Today 3–5 Years from now IT will manage a portfolio of compute models 10 Global Marketing
  11. 11. Two Approaches Evolutionary Revolutionary Cloud 11 Global Marketing
  12. 12. The Evolutionary Approach:Traditional Applications Traditional Virtualized Private Cloud Public Cloud Building on Virtualization Two complimentary ways of getting to private cloud 12 Global Marketing
  13. 13. The Revolutionary Approach:Cloud-Native Applications Traditional Virtualized Private Cloud Public Cloud Greenfield opportunities Building on Virtualization Two complimentary ways of getting to private cloud 13 Global Marketing
  14. 14. Revolutionary Approach to Cloud14 Global Marketing
  15. 15. The Birth of a Revolution Server landscape ~2006 1,000s – 10,000s of systems General Servers Single Machines * Conceptual, not to scale Broad Usage Customized 15 Global Marketing
  16. 16. The Birth of a Revolution Server landscape ~2006 1,000s – 10,000s of Hyperscale systems Google, Amazon, Microsoft Azure… Data Center = Factory Unique architecture Every watt/penny counts General Greenfield/Starting from scratch Servers Single Machines * Conceptual, not to scale Broad Usage Customized 16 Global Marketing
  17. 17. The Revolutionary Advantage Revolutionary Evolutionary Admin 3,000 300 (servers/admin) Storage Costs $0.40 $2.20 (GB/month) Network Costs $13 $ 95 (Mbps/month) Pwr. Efficiency 1.15 1.70 (PUE) Utilization 50-60% ~25% 17 Global Marketing
  18. 18. Ultimately, Software DrivesCloud Hardware Changes to Applications • Application designed to fail • Application Striping Fault Zone Fault Zone Fault Zone Leads to hardware architecture • Fault zones • No RAID • Limited redundancy • Flatter networks Application Deployment 18 Global Marketing
  19. 19. Ultimately, Software DrivesCloud Hardware 6 system 12 server nodes fans with 2 x 3.5 or 4 x 2.5 drives 2 power 2 powersupply fans supplies Extreme Optimization Performance Power Efficiency Density TCO 19 Global Marketing
  20. 20. Dell enters the Cloud20 Global Marketing
  21. 21. Learning from the Revolutionaries BuildingHyperscale Cloud Environments Server landscape ~2006 1,000s – 10,000s of Hyperscale systems General Servers Single Machines * Conceptual, not to scale Broad Usage Customized 21 Global Marketing
  22. 22. Learning from the Revolutionaries BuildingHyperscale Cloud Environments Dell Server landscape ~2007 1,000s – 10,000s of Data Center systems Solutions PowerEdge Core Single Machines * Conceptual, not to scale Broad Usage Customized 22 Global Marketing
  23. 23. Learning from the Revolutionaries BuildingHyperscale Cloud Environments Dell Server landscape ~2010 1,000s – 10,000s of Data Center systems Solutions PowerEdge Core Single Machines * Conceptual, not to scale Broad Usage Customized 23 Global Marketing
  24. 24. Custom Solution to Specialized System 1. Customer goal• Looking to enter new segment 24 Global Marketing
  25. 25. Custom Solution to Specialized System 1. Customer goal 2. Custom solution• Looking to enter new • Created microserver segment • Customer gained 10% share 25 Global Marketing
  26. 26. Custom Solution to Specialized System 1. Customer goal 2. Custom solution 3. Specialized system• Looking to enter new • Created microserver • Realized market potential segment • Customer gained 10% share • Created PE C5000 26 Global Marketing
  27. 27. Building Blocks – HyperscaleInspired PowerEdge C Line Web Apps HPC/GPU Big Data Cloud Hosting/CDN C1100/ C6100/C6145 C2100 C6100/C6145 C6100/C6105 C6100/ C6105 C5220/C5125 C410x Extreme Optimization Performance Power Efficiency Density TCO 27 Global Marketing
  28. 28. Our Partners In Delivering RevolutionaryData Analytics and Cloud solutionsData Big Data Analytics Hadoop – Open Source Data Management Scale-out structured data Services Scale-out unstructured dataCloud Web Application Ubuntu Cloud Platform Open Source Enterprise Cloud Cloud Platform Private PaaS Private/Hybrid IaaS Private/Public IaaS 28 Global Marketing
  29. 29. Putting it all Together Old school model of inefficiency Old sloppy code Gen purpose/proprietary Raised floor data center 29 Global Marketing
  30. 30. Putting it all Together Old school model of inefficiency Old sloppy code Gen purpose/proprietary Raised floor data center The world’s most efficient Hyperscale data center Optimized Systems Optimized Enclosure Optimized Solutions Optimized Services 30 Global Marketing
  31. 31. Dell Modular Data Center forHyperscale build-outs 31 Global Marketing
  32. 32. Dell Modular Data Center: Tier 5 32 Global Marketing
  33. 33. Dell Modular Data Center: Tier 5 33 Global Marketing
  34. 34. Join the Revolution Setting a new bar for IT efficiency34 Global Marketing
  35. 35. Dell Services Dell Services presence globally #1 for IT Service Support : & Support • 12.8M clients Customer • 1.4M servers & Satisfaction storage (TBR) systems Manage: #1 in Healthcare • 2.5M+ clients IT worldwide (Gartner) • 36 customer data centersDell IT saves $200M over two years through 7 Outsourcing • 10K+ SaaS Excellence customersstandardization, consolidation and Awards • Manage overautomation. Reduces maintenance costs to (Outsourcing 6.2M Center/Forbes) SaaS seats<50% of IT spending 43,000 team members | 90 countries | 60 tech support centers | 7 global command centers 35 Global Marketing
  36. 36. Thank YouVisit us at www. dellintheclouds.com Global Marketing
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